More Than an Agency.
We're a Brand.
Founded by Velena Nikolova and Dragos Nistor, Velena Lifestyle is a UK social media marketing agency and influencer brand built on creativity, strategy and results that genuinely matter.
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A Passion Project
Turned Business
Velena Lifestyle began as a creative vision — combining Velena's deep expertise in content creation and social media with Dragos's strategic business background.
What started as a shared passion for building authentic brands has grown into a full-service agency serving clients across the UK, Europe and globally — with a growing specialism in luxury hospitality and lifestyle brand partnerships.
"We don't just manage social media. We create content that genuinely connects — because Velena lives and breathes the lifestyle our clients want to sell."
Today, Velena Lifestyle serves businesses ranging from independent restaurants and boutique hotels to e-commerce brands and corporate clients — delivering the same level of care and craft to every project.
The People Behind
Your Growth
Two founders. Two complementary skill sets. One shared vision — to help brands grow online with strategy, creativity and content that converts.
Velena Nikolova
A fashion, lifestyle and travel content creator with a loyal following across Instagram and TikTok, Velena leads the creative direction of every client campaign. A graduate of London Metropolitan University, she combines genuine creator insight with conversion-focused social strategy — producing content that resonates with real audiences and delivers measurable results.
Dragos Nistor
A recognised LinkedIn Top Entrepreneurship Voice 2024 with 25,000+ connections, Dragos brings commercial structure and strategic direction to every client relationship. A Business with Finance graduate from the University of Greenwich, he oversees business development, LinkedIn consultancy and the strategic growth of Velena Lifestyle as a brand.
Our Values
Everything we do is guided by a simple belief: authentic content, backed by smart strategy, builds brands that last.
Every strategy is built around measurable outcomes. We don't chase vanity metrics — we focus on what actually moves your business forward.
Velena is an active influencer and content creator. We produce content the way real audiences want to consume it — not how brands think they should.
Our average client stays with us for over 3 years. We build partnerships, not transactions — investing in your growth as if it were our own.
UK-based with a global perspective. We serve clients across Europe, the US and beyond — with a growing specialism in Japanese and Korean luxury brands.
We combine data-driven strategy with genuine creativity. Analytics inform every decision, but personality is what makes content memorable.
As guest lecturers at the University of Greenwich, we believe in giving back. Great marketing knowledge should be accessible to the next generation.
Sharing What
We Know
Both Velena and Dragos are guest lecturers at the University of Greenwich — sharing the same real-world strategies we use for our clients with the next generation of marketers.
We teach the strategies, tools and thinking that actually work in today's social media landscape — not theory from a textbook.
Students gain direct access to an active agency perspective, helping bridge the gap between education and professional practice.
We believe the best brands invest in the communities around them. Education is one of the most meaningful ways we can do that.
"Fantastic service. Been a client for 3 years now and have seen fantastic results — increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Condé Nast, TimeOut and more."
Ready to Grow
Your Brand?
Book a free 30-minute consultation. No pressure, no jargon — just honest advice on what will work for your brand.