More Than an Agency. We Are a Brand.
Founded by Velena Nikolova and Dragos Nistor, Velena Lifestyle is a UK social media marketing agency and creator brand built on creativity, strategy and results that genuinely matter.
A Passion Project Turned Business
Velena Lifestyle began as a creative vision, combining Velena's deep expertise in content creation and social media with Dragos's strategic business background.
What started as a shared passion for building authentic brands has grown into a full service agency serving clients across the UK, Europe and beyond, with a growing specialism in luxury hospitality and lifestyle brand partnerships.
"We do not just manage social media. We create content that genuinely connects, because Velena lives and breathes the lifestyle our clients want to sell."
Today we serve businesses ranging from independent restaurants and boutique hotels to ecommerce brands and corporate clients, delivering the same level of care and craft to every project. You can see how we approach it in our 2026 UK hospitality report.
The People Behind Your Growth
Two founders, two complementary skill sets, one shared vision: to help brands grow online with strategy, creativity and content that converts.
Velena Nikolova
A fashion, lifestyle and travel content creator with a loyal following across Instagram and TikTok, Velena leads the creative direction of every client campaign. A graduate of London Metropolitan University, she pairs genuine creator insight with conversion focused social strategy, producing content that resonates with real audiences and delivers measurable results.
Dragos Nistor
A recognised LinkedIn Top Entrepreneurship Voice 2024 with more than 25,000 connections, Dragos brings commercial structure and strategic direction to every client relationship. A Business with Finance graduate from the University of Greenwich, he leads business development, LinkedIn consultancy, web and ecommerce builds, and the strategic growth of Velena Lifestyle as a brand.
Creators First, Always
We do not brief content from behind a desk. We shoot, travel and create the same way we do for our clients, which is exactly why the work feels real.
One Team, Every Channel
From always on social media management to one off content shoots, paid creative and personal branding, we cover the full journey from idea to published.
Our Values
Everything we do is guided by a simple belief: authentic content, backed by smart strategy, builds brands that last.
Every strategy is built around measurable outcomes. We do not chase vanity metrics, we focus on what actually moves your business forward.
Velena is an active creator. We make content the way real audiences want to consume it, not the way brands think they should.
Our average client stays with us for more than 3 years. We build partnerships, not transactions, investing in your growth as if it were our own.
UK based with a global perspective. We serve clients across Europe and beyond, with a growing specialism in luxury hospitality and lifestyle brands.
We combine data driven strategy with genuine creativity. Analytics inform every decision, but personality is what makes content memorable.
As guest lecturers at the University of Greenwich, we believe in giving back. Great marketing knowledge should be accessible to the next generation.
Sharing What We Know
Both Velena and Dragos are guest lecturers at the University of Greenwich, sharing the same real world strategies we use for our clients with the next generation of marketers.
We teach the strategies, tools and thinking that actually work in today's social media landscape, not theory from a textbook.
Students gain direct access to an active agency perspective, helping bridge the gap between education and professional practice.
We believe the best brands invest in the communities around them. Education is one of the most meaningful ways we can do that.
Trusted by the Brands We Serve
"Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more."
"Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively."
Ready to Grow Your Brand?
Book a free 30 minute consultation. No pressure, no jargon, just honest advice on what will work for your brand.