Hospitality content, UK
Content that books direct, not through a commission
Hotel and restaurant content by Velena and Dragos, two UK creators based in Buckinghamshire. A long form property film, Reels cut from the same visit, and social stills. Filmed on your property, priced on the page.
★★★★★ 5.0 on Google from 10 reviews
Start here
Every price published. Restaurants are on the restaurant packages page, and the full portfolio is here.
Selected work
Six properties, filmed over a stay
Suite reveals, dining, a distillery and a couple stay. Each one is a short cut from a visit that also produced a long form property film. Click any thumbnail to play, nothing loads until you do.
The 10 to 30 minute property film at the centre of every hotel package goes to the client rather than being published here. Ask us and we will send you a full one to watch where the client is happy for us to share it.
The argument
You already know what a Booking.com night costs you
Commission on UK properties runs 15 to 25 percent depending on platform and tier. A direct booking costs roughly 4.5 percent once payment fees, the booking engine and a share of marketing are counted. That gap is the reason a hotel commissions content at all, and it is arithmetic rather than marketing.
A twenty room property at seventy percent occupancy sells roughly 420 room nights a month. At twenty percent commission that is about 15,000 a month leaving the business through the same two websites.
What that makes a package worth
Every price here, in room nights
At a 180 pound rate and twenty percent commission. Not a promise about results, just the same figure expressed two ways so you can weigh it against something you already track.
| Package | Equals commission on |
|---|---|
| The Property Film | 27 room nights, under a week for most properties |
| Film and Campaign | 44 room nights |
| Seasonal Campaign | 67 room nights |
| Hotel Monthly Retainer | 25 room nights a month, about six percent of a twenty room property |
Choose a side
Seven packages, four for hotels and three for restaurants
Full comparisons on the hotel packages page and the restaurant packages page.
Be clear about this
We are not photographers, and that is deliberate
Two different jobs get confused constantly, and commissioning the wrong one is expensive. Here is the honest division.
- A photographer gives you a libraryArchitectural interiors, lit properly, at high resolution, for a brochure or a print campaign. If that is the brief, hire one. We will say so.
- We give you finished contentA long form film, Reels cut from the same visit and social stills, all in the formats the platforms want, ready to post without a marketing team turning them into anything.
- Social stills are a by-product, not the productShot on the same visit, formatted for feed and Stories rather than for print. They are useful and they are included. They are not photography and we do not price them as though they were.
- The one thing a photographer structurally cannot doPut two real people in the content. A couple stay, a genuine reaction, a first look at a room. That needs creators on camera, not a camera on a tripod.
Where it goes
Not just social
Hotels think of this as social content and then use it in five places. Worth planning for all of them from the start.
- Your OTA galleryThe listing a guest sees before they ever reach your site. Better content there raises conversion on the channel you are trying to reduce, which is not a contradiction, it is a bridge.
- Your website and booking engineWhere the long form film does the most work, because somebody comparing three properties will watch it.
- Paid socialIncluded on most packages at no extra charge. Direct booking campaigns are the highest return use of any of this.
- Email and metasearchThe places a still frame earns its place, and the reason the social stills are in the package at all.
Client reviews
What clients say, word for word
"Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more."
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0."Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively."
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0."Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future."
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who arrives
Both of us, on every hospitality shoot
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video. Three years of brand content, 13,000 Instagram followers and a direct feature in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles scheduling, the shot plan and delivery, and appears on camera for couple and dining content. Named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies.
Questions
What hotels ask first
No, and that is the whole argument. A booking through Booking.com or Expedia costs between 15 and 25 percent depending on your tier. A direct booking costs roughly 4.5 percent once payment fees, your booking engine and a share of marketing are counted. Content is one of the few levers that moves a guest from the first route to the second.
No, and it matters. We film social content: Reels, a long form property film and social stills taken on the same visit. If you need architectural interiors lit properly for a brochure, commission a photographer. If you need content that works on Instagram, a booking engine and an OTA gallery, that is us.
A stay for two and travel to the property. One night on The Property Film, two on Film and Campaign, three on the Seasonal Campaign. Full board from the middle tier upwards, because lunch and dinner service cannot be filmed otherwise. Restaurants provide meals during the session only.
On most packages, yes, at no extra charge. The two entry products, The Property Film and Menu Spotlight, carry organic rights only. Everything above them includes paid media on Meta, TikTok and Google with no separate licence fee.
10 to 15 minutes on the entry package, 15 to 20 on Film and Campaign and 20 to 30 on the Seasonal Campaign. Long form is what a guest comparing three properties actually watches, and it sits on your website and your listing long after a Reel has stopped being served.
We are based in High Wycombe, Buckinghamshire and work across the UK. Travel is covered by the property. For anything further afield, ask through our contact page and we will quote it.
Yes, on every hospitality shoot. Two creators means a genuine couple stay, which is the one format a solo creator cannot film and the format that speaks directly to the guest most hotels most want to attract.
Yes. A monthly retainer for hotels and another for restaurants, both rolling monthly with two months notice. A property filmed once a year is selling one season to guests booking a different one, which is the case for a rhythm rather than an annual shoot.
Why it works
The case for filming your property properly
The annual shoot problem
Most properties commission content once, usually in summer, because that is when the building looks best. The result is a year of marketing that sells July to guests booking November. Rooms, light, menus and the reason somebody would come all change across a year, and a single shoot can only ever be right for one quarter of it. That is the case for the retainer rather than a bigger one off.
Long form is what a considered booking needs
Reels win attention and long form wins decisions. Somebody choosing between three properties for an anniversary watches the long one, because it is the only format that answers what it is actually like to stay there. It also sits on your listing, in your emails and in search results long after a Reel has stopped being served, which is why every hotel package here is built around a film rather than around a Reel count.
Why two creators changes the content
A solo creator films a property. Two people film a stay. The difference shows up in the one thing hotels most want and least often get: content with real people in it, reacting to a room, a dinner, a view. That is not a production trick, it is simply what happens when the people filming are also the guests.
Ready to talk about dates? Tell us about the property, or compare everything on the hotel and restaurant pages.
Bespoke
A group, a launch, or something not on this list?
Some hospitality briefs do not fit a package. A group with several properties, an opening with a fixed press date, a wedding or events season, or a property outside the usual travel radius. When that is the shape of it we scope the work rather than pushing you into the nearest package.
Quotes are prepared individually. Send us the property, the dates and what you need it for, and we come back with scope and a fixed figure. Quotes can also be requested at [email protected].
- Multi property groups
- Openings with a fixed press date
- Weddings and events seasons
- Longer stays than three nights
- Properties outside the UK
Fewer commissioned nights, more direct ones
Every price published, dates agreed in writing before anything is booked, and both of us on every shoot.