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Velena Lifestyle logo in bold red text on a white background.

Legal

Terms and conditions

These terms govern every order placed with Velena Lifestyle: UGC video packages, social media management plans, hospitality content packages, LinkedIn services, influencer packages, websites, and any digital product or service we sell.

Section 6 is the one most people need. It lists the categories we do not film for, and what happens to your money if we decline an order.

Version 1.0. In force from the date of publication.

Contents

  1. Who we are
  2. What these terms cover, and our role
  3. Business and consumer customers
  4. How a contract is formed
  5. Prices and payment
  6. Categories we do not work with
  7. Cancellation and refunds
  8. Producing your video content
  9. Claims, evidence and before and after
  10. What you may do with the content
  11. Velena's image, and artificial intelligence
  12. Social media management plans
  13. Websites, search and digital services
  14. Digital products and free tools
  15. Your responsibilities and warranties
  16. Advertising compliance
  17. Indemnity
  18. Where responsibility sits
  19. Confidentiality
  20. Data protection
  21. Third party platforms
  22. Events outside our control
  23. Suspension and termination
  24. Complaints
  25. Changes to these terms
  26. General, and governing law

1. Who we are

ItemDetail
Registered companyVELENA NIKOLOVA LIFESTYLE LIMITED
Trading asVelena Lifestyle
Company number14080048
Registered inEngland and Wales. Private limited company, incorporated 1 May 2022, status active.
Registered officeThe Pavilion, 4 The Pavilion, Lilys Walk, High Wycombe, England, HP11 2FX
Nature of businessSIC 73110, advertising agencies
We work fromHigh Wycombe, Buckinghamshire, United Kingdom
Email[email protected]
Contactvelenalifestyle.com/work
VATNot VAT registered. No VAT is charged on our prices and we cannot issue a VAT invoice.

In these terms, "we", "us" and "our" mean Velena Lifestyle. "You" means the person or organisation placing the order. "Content" means any video, image, written copy, website, report or other deliverable we produce for you.

2. What these terms cover, and our role

These terms apply to every order placed through velenalifestyle.com and to every service we agree to provide, whether ordered through the shop, through a proposal, or by email.

Where we send you a written proposal, statement of work or brief confirmation for a specific project, and it conflicts with these terms, the project document takes priority for that project only. Everything not addressed in the project document is governed by these terms.

Nothing in these terms limits your statutory rights.

2.1 What we are, and what we are not

We are a marketing and content production agency

We film, edit, write, publish and advertise. We do not manufacture, formulate, source, test, certify, assess or verify any product, and we are not qualified to. Nothing we do is a safety assessment, a regulatory review, a claims substantiation exercise or legal advice, and nothing in our process should be relied on as one.

Our registered nature of business at Companies House is SIC 73110, advertising agencies. That is the whole of what the company does, and it is a matter of public record rather than a position taken in these terms.

That is not a disclaimer, it is a description of the job. A brand knows its formulation, its testing, its certification and its regulatory position. We know how to make content about it. The terms below allocate responsibility along that line, so that each of us carries what we are actually able to carry.

AreaWho is responsible
The product itself: formulation, manufacture, sourcing, safety testing, certification and registrationYou. We have no involvement in any of it and no ability to check it.
Whether the product is lawful to sell, to advertise and to postYou, as the person placing it on the market.
Whether a claim is true and evidencedYou. You supply the approved claims list and you hold the substantiation.
Whether the wording we write reflects the claims you approvedUs. If we say something you did not approve, that is ours.
The quality and timeliness of the content we produceUs, with reasonable care and skill.
Where the content runs, to whom, and with what targetingYou, as the advertiser. See section 16.
The safety of the person we put on cameraUs, using the information you give us. See section 8.2.

Where something is not listed above, the general position is that the party who controls it carries it.

3. Business and consumer customers

Most of what we sell is bought by businesses. Some rights below apply only to consumers, meaning individuals buying wholly or mainly outside a trade, business, craft or profession.

If you place an order using a company name, a business email address, a VAT number or a business payment method, we will treat you as a business customer. If you are in fact buying as a consumer, tell us before we begin work and we will treat you as one.

Where a clause below applies to only one type of customer, it says so.

4. How a contract is formed

Placing an order and paying is an offer to buy, not a concluded contract. A contract is formed only when we confirm in writing that we accept the order and that the brief falls inside what we do.

We check every brief against section 6 before any work begins. We may decline an order, and we do not have to give a reason, although we normally will.

These terms are presented at checkout and accepting them is a condition of placing an order. Where an order is placed by email or against a proposal, sending your approval confirms the same acceptance.

Sending your brief confirms your warranties

The warranties in section 15 are given when you place the order and are confirmed again each time you send us a brief, a product, a claims list or any other information. If any of them stops being true, tell us before we film. We would far rather stop than deliver something that should not have been made.

If we decline, you get everything back

If we decline an order for any reason before filming or production has begun, we refund the full amount you paid, with no deduction and no administration fee. Refunds are issued to the original payment method, normally within 5 working days and in any case within 14 days.

5. Prices and payment

  • Prices shown on the site are the prices that apply at the moment you order. Prices can change, but a change never affects an order we have already accepted.
  • Payment is taken in full at checkout for shop products. Larger projects and retainers may be invoiced in stages, as set out in the proposal.
  • Prices are in pounds sterling. If your bank converts from another currency, any conversion cost or card fee is yours.
  • Shipping your product to us is at your cost and risk. Return of your product after filming is not included unless we have agreed it in writing, in which case return postage is charged at cost.
  • For business customers, we may charge interest and fixed compensation on late payment at the statutory rate under the Late Payment of Commercial Debts (Interest) Act 1998.
  • We may pause work on any account with an overdue invoice. We will tell you before we do.

5.1 VAT

  • We are not currently registered for VAT. No VAT is added at checkout, no VAT appears on our invoices, and we cannot issue a VAT invoice or a VAT receipt. The price you see is the price you pay.
  • If you are VAT registered yourself, there is no VAT on our invoices for you to reclaim.
  • If we become VAT registered in future, we will publish the registration number here and update our prices. Any change applies only to orders placed on or after the date it takes effect. An order we have already accepted is never repriced.
  • For an ongoing plan, we would give at least one month's written notice before any VAT related price change took effect, and you could cancel without serving the usual notice. See section 25.

6. Categories we do not work with

Velena appears on camera in our video work. A finished video is a real person's face attached to a product, and once it is published under a licence it cannot be recalled. That is why this list exists, why it is checked before filming rather than after, and why we would rather refund an order than film it.

6.1 Categories we decline outright

We do not produce content, run social media, build advertising or provide any other service for the following, and we do not accept these as a client's product, sponsor or advertiser:

Regulated and restricted

  • Gambling, betting, casino, bingo, lotteries, prize competitions run as gambling, and loot box or in game gambling mechanics
  • Cryptoassets, tokens, NFTs sold as investments, forex and CFD trading, trading signals, and any investment or "financial freedom" offer
  • Political parties, candidates, campaigns, referendums, lobbying and issue advocacy
  • Tobacco, vapes, e-cigarettes, nicotine pouches and herbal smoking products
  • Weapons, ammunition, knives sold as weapons, replica and imitation firearms
  • Illegal drugs, controlled and psychoactive substances, and drug paraphernalia
  • Prescription only medicines, and any product presented as treating, preventing or curing a condition

Content and conduct

  • Adult, sexual or pornographic content, escort and sexual services, and content that sexualises any person
  • Multi level marketing, pyramid and matrix schemes, and recruitment into them
  • Payday and high cost short term credit, debt management, and claims management
  • Counterfeit goods, replicas, cheat and hack services, account selling, and essay or assignment writing services
  • Anything unlawful, or that incites hatred, discrimination, violence or self harm
  • Anything requiring a child to appear on camera or to be the subject of the content
  • Anything designed to mislead, including fake reviews, fake testimonials and invented results

This list is not exhaustive. We may decline any brief we consider unlawful, unsafe, misleading, or damaging to reputation, including reputations other than our own.

6.2 Categories we take case by case

These are lawful and we may well say yes. They carry conditions that have to be met before filming, so tell us at the point of enquiry rather than after you have paid.

CategoryWhat we need before we accept
AlcoholConfirmation that the content will not be targeted at or likely to be seen by under 18s, and that no one appearing will seem under 25. We will not film content that links alcohol to social or sexual success, or that shows irresponsible drinking.
Food and drink for paid advertisingSince 5 January 2026 UK rules restrict paid online advertising and pre 9pm television advertising of identifiable less healthy food and drink in 13 product categories. Businesses with fewer than 250 employees are outside those rules. Tell us your employee count and whether the product is in scope, because it determines whether the video can be used the way you intend.
Food supplements and nutritionThe specific health claims you want made, and confirmation they are authorised for use in Great Britain. We will not make an unauthorised health claim on camera.
CBD and hempConfirmation of novel food authorisation status, and that no medicinal claim is being made.
Weight management and slimmingThe evidence behind any outcome you want stated, and a brief that does not present a body shape as a fault to be fixed.
Cosmetics and skincare with performance claimsYour approved claims list, the evidence behind it, and the full ingredient list. See section 9.
Financial products and servicesConfirmation of who is authorised, and who will approve the content as a financial promotion. See 6.3.
Medical devices, dental, aesthetics and clinicsRegulatory position, the exact claims permitted, and confirmation that no prescription only treatment is being promoted.
Dating, religion, charity appeals and sensitive social issuesThe full brief in advance. We take these on merit and we may decline.
Products aimed at childrenWe can film the product. No child will appear on camera and the content will not be directed at children.

6.3 Why financial and crypto briefs are an outright no

Under section 21 of the Financial Services and Markets Act 2000 it is a criminal offence, punishable by up to two years imprisonment, an unlimited fine, or both, to communicate an invitation or inducement to engage in investment activity in the course of business unless you are authorised or the content has been approved by an authorised person. Since 8 October 2023 that regime covers cryptoasset promotions, including social media posts and influencer content, and it applies to firms outside the UK marketing to UK consumers.

Liability follows the person who communicates, not only the brand being promoted. A creator who appears in that content is exposed personally. We are not authorised, and we do not have promotions approved by a section 21 approver, so we decline the category rather than manage it.

6.4 If a brief changes after we accept it

If the brief moves into 6.1 after we have accepted it, we stop. If we have not begun filming or production, you get a full refund. If we have, section 7 applies and we will not deliver content we consider unlawful or unsafe.

If your business later moves into a category in 6.1, the licence in section 10 ends on the date of that change, and the content must be withdrawn from use. We will tell you in writing if we become aware of it.

6.5 Medical, prescription and regulated health products

We do not produce content for prescription only medicines, prescription only medical devices, or any product presented as diagnosing, treating, preventing or curing a condition. That includes prescription skincare, prescription weight management medicines, and treatments that can only lawfully be supplied under the supervision of a prescriber.

We are a content agency. We are not qualified to assess a medicinal claim, we do not hold the expertise to judge whether a product is a cosmetic or a medicine, and the consequences of getting that wrong sit with the advertiser rather than with us. Where a product sits close to that line, we will ask for your regulatory position in writing before we accept the brief, and we may still decline.

6.6 If the compliance information does not arrive

For anything that touches skin, is consumed, or makes a claim, we ask for the full ingredient or specification list, your approved claims list, and confirmation of the product's regulatory status. These are not administrative requests. Without them we cannot brief a shoot responsibly.

  • If the information is missing, we will ask once and hold the slot rather than filming anyway.
  • If it does not arrive, we may suspend the work until it does, or cancel and refund in full under section 7.1.
  • If information we relied on turns out to be inaccurate or incomplete, we may suspend delivery, stop the content being published, and require the position to be corrected before we continue.
  • Suspension on these grounds is not a breach by us, and no additional charge is made for the delay.

7. Cancellation and refunds

The short version

Before filming or production begins: full refund, no deductions. After it begins: no refund, because a shoot commits a real person's time and likeness and cannot be undone. Statutory rights for consumers are set out in 7.3 and are not affected.

7.1 If we decline or cancel

Full refund of everything paid, within 14 days, to the original payment method. This applies whether we decline under section 6, because we cannot meet a deadline, or for any other reason of our own.

7.2 If you cancel, business customers

  • Before we begin filming or production, and before we have incurred third party cost on your behalf: full refund.
  • Once filming or production has begun: no refund. Filming has begun when recording starts, or when we travel to a location for your shoot, whichever is earlier.
  • For a location or on site shoot, cancelling within 7 days of the agreed date: no refund, because the date is held for you and cannot be resold at that notice.
  • Third party costs already committed, such as travel, are not refundable at any point.

7.3 If you cancel, consumers

You have 14 days from the day the contract is made to cancel without giving a reason, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. To cancel, tell us in writing through the contact page or at [email protected]. You do not need a form or a reason. We refund within 14 days of being told.

Because our work starts as soon as you send a brief, by sending your brief you are expressly asking us to begin during the 14 day period. Two consequences follow, both set by the Regulations rather than by us:

  • If you cancel part way through, you pay a proportionate amount for what has already been done, and we refund the rest.
  • Once the service has been fully performed, meaning your content has been delivered, the right to cancel is lost. By sending your brief you acknowledge this.

If you would rather keep the full 14 days, say so and we will simply not start until the period ends.

7.4 Subscriptions and retainers

  • Social media management plans are rolling monthly with 2 months notice to cancel. Notice can be given at any time and takes effect at the end of the notice period. We do not use minimum terms.
  • Cancel in writing through the contact page or at [email protected]. We confirm in writing. Nothing further is charged after the notice period ends.
  • Months already paid for are not refunded, and work already produced for the notice period is still delivered.
  • Consumers on a subscription have the 14 day right in 7.3 at the point of first signing up.

7.5 If something is wrong with the work

Tell us. Every tier includes at least one revision round and that is the first route. If a deliverable is not as described or not of satisfactory quality, your statutory rights apply in full, including under the Consumer Rights Act 2015 if you are a consumer. Nothing in these terms limits them.

8. Producing your video content

8.1 Your brief and your product

  • Send your brief, order number, ingredient or specification list and approved claims through the contact page after checkout. We reply within one business day with the shipping address.
  • Physical products come to us by tracked post at your cost. Software and apps need a working login instead.
  • Timelines run from the day your product arrives with us, not the day you order. Delivery times are 5 working days at Basic, 7 working days at Standard, 10 working days at Premium and 10 to 14 working days for a bundle.
  • If a brief is incomplete we will ask once and hold the slot. If we hear nothing for 60 days we may treat the order as fulfilled and close it. We will send a reminder before that happens.

8.2 Products sent to us

  • Products are used on camera and may be opened, applied, worn, consumed or otherwise used up. Assume yours will not come back in saleable condition.
  • We are not responsible for loss or damage in transit in either direction.
  • Return is not included. If you want the product back, agree it in writing before you ship and cover return postage.
  • Patch testing is for the creator, not for your product. Anything that touches skin is patch tested on the creator at least 48 hours before filming, in line with our internal policy. It exists so that the person we put on camera is not harmed. It is not a safety assessment, a sensitivity study, a dermatological test or any form of product testing, it produces no data you can rely on or publish, and it says nothing about whether your product is safe for anyone else. Responsibility for the safety of the product remains entirely yours under section 15.
  • If the creator reacts, we stop, tell you, and rework the brief. We do not film through a reaction. Telling you is a courtesy so you have the information, not a finding about your formulation.
  • We do not accept prescription only products, controlled substances, live animals, perishable items requiring specialist storage, or anything unsafe to handle or unlawful to possess.

8.3 Revisions and delivery

  • Revisions are 1 minor round at Basic, 1 full round at Standard, 2 full rounds at Premium and 1 full round per video on a bundle.
  • A revision is a change within the agreed brief. A new concept, a new script, a change of product or a reshoot is a new order.
  • Files are delivered as MP4 through a shared Google Drive. Keep your own copy. We are not a permanent archive and we may remove files 12 months after delivery.
  • Deadlines we quote are estimates made in good faith. If you need a guaranteed date, agree it in writing before ordering and we will confirm whether we can hold it.

8.4 What we cannot promise

We do not guarantee views, engagement, followers, click through rate, conversion, sales, ranking, or the performance of any advert. Anyone who does is guessing. We guarantee the deliverables described on the product page, produced to a professional standard, on the timeline stated.

9. Claims, evidence and before and after

  • We script from your approved claims list. If a claim is not on the list, it does not go in the video.
  • You are responsible for holding the evidence behind every claim you ask us to make. We do not verify it, we do not test it, and we are not qualified to. We take your approved claims list at face value because that is the only thing we can reasonably do with it.
  • What we are responsible for is writing inside that list. If a delivered video says something you did not approve, that is ours to fix and ours to carry.
  • We will flag any wording that reads to us as a medicinal claim rather than a cosmetic or general one, and we will not film it without a satisfactory explanation.
  • Skin is graded for colour only. It is never smoothed, blurred or reshaped in our beauty work, and we will not film a result that we would have to fake.
  • Before and after content is filmed under matched lighting, angle and time of day, with the real timeframe stated on screen. If the product did not visibly do anything in the time available, we will tell you and we will not fabricate the second frame.
  • We will not present a paid, scripted video as an unsolicited independent review.

10. What you may do with the content

You are buying a licence to use the content, not ownership of it. We retain copyright in everything we produce unless a written assignment says otherwise.

TierLicence
BasicOrganic only. No paid media rights at this tier. Organic use on channels you own, for as long as you sell the product.
StandardOrganic use, plus paid media on Meta, TikTok and Google for 12 months from delivery, at any spend.
PremiumOrganic use, plus paid media across all platforms for 12 months from delivery, plus the raw footage and creator whitelisting.
BundleThe Standard licence, applied to all three videos.

Paid media rights begin on the date of delivery. When the term ends, stop running the content as paid media. Organic use on your own channels continues. Extensions can be agreed and priced before or after expiry.

10.1 What the licence does not include

  • Licensing, selling or sub licensing the content to another brand, a marketplace, a stock library or a reseller.
  • Use by a parent, subsidiary or sister brand not named on the order, unless we agree it in writing.
  • Editing the content in a way that changes its meaning, or that attaches Velena to a claim she did not make.
  • Separating her image, voice or likeness from the delivered content and using it on its own.
  • Any use in a category listed in 6.1.
  • Use after the paid media term expires, for paid media.

10.2 Raw footage

Raw footage is included at Premium only, and cannot be added to a shoot after delivery. It carries the same licence and the same restrictions as the finished video. It is supplied so your team can cut new adverts from the same shoot, not so the footage can be passed to anyone else.

10.3 Our portfolio

We may show work we have produced for you in our portfolio, case studies, social channels and pitches, and name you as a client. If you need that not to happen, tell us before we begin and we will agree it in writing at no cost.

10.4 Your material

You keep all rights in your product, brand, logos, imagery and copy. You grant us the licence we need to use them to produce and to promote the work under 10.3.

11. Velena's image, and artificial intelligence

This section exists because the technology now makes it possible, cheaply, and the licence has to say so plainly.

  • You may not use the content, or any part of it, to train, fine tune or condition any artificial intelligence or machine learning model.
  • You may not use any part of the content to generate a synthetic likeness, voice clone, avatar, deepfake or digital double of Velena or of anyone else appearing.
  • You may not use artificial intelligence to alter what she appears to say or to endorse.
  • You may not upload the content to any third party tool whose terms would take these rights.
  • These restrictions survive the end of the licence term and apply for as long as the content exists.

Breaching this section ends the licence immediately on written notice, and we reserve every remedy available to us, including in respect of performers' and personality rights.

12. Social media management plans

  • Plans are rolling monthly with 2 months notice. There is no minimum term and no setup fee.
  • Each plan states its post count, platform count and inclusions on the social media management page. Those figures are the contractual scope. Unused posts do not roll over.
  • We design, write, schedule and publish. You approve before anything goes live. If approval does not arrive in time, we may hold the post rather than publish it, and the slot is used.
  • You give us the access we need, and you keep ownership of every account. We never take ownership of a client account, a page, a handle or an ad account.
  • Access is removed at the end of a plan. Ask us and we will confirm in writing that it has been.
  • Advertising spend is separate from fees unless the plan says otherwise. Where a plan includes managed spend, that is stated on the plan.
  • Content produced under a plan is licensed to you for use on your own channels for as long as you sell the product, and section 11 applies to it in full.
  • We do not guarantee reach, growth or revenue. See 8.4.

13. Websites, search and digital services

  • Scope, milestones and price are set in a written proposal. Anything outside it is a change request and is quoted separately.
  • Third party costs such as domains, hosting, themes, plugins, licences and stock assets are yours, in your name where possible, and are not included unless the proposal says so.
  • On final payment we hand over the site and the accounts. Custom code we write for you becomes yours. Third party components stay under their own licences, and anything we reuse across projects stays ours, licensed to you perpetually for that site.
  • Search work is an estimate of likely direction, not a promise of position. We do not guarantee rankings, traffic or revenue, and we do not control search engines or platform algorithms.
  • After handover, changes made by you or by anyone else to a site we built are outside our responsibility. Ongoing care is available separately.
  • We do not build or optimise for anything in 6.1.

14. Digital products and free tools

  • Digital products are licensed to one person or one business for internal use. They may not be resold, redistributed, shared publicly or used to build a competing product.
  • For consumers buying a downloadable digital product, the 14 day right to cancel is lost once the download begins, provided you agreed to immediate access and acknowledged the loss of that right. That consent is taken at checkout.
  • Free tools and calculators on this site are provided for general guidance. Figures are estimates, not advice, and not a quotation. We accept no liability for decisions taken on the basis of them.
  • Nothing on this site is legal, financial, medical or regulatory advice.

15. Your responsibilities, and what you warrant

You know your product. We do not, and we have no way of finding out. Everything below is something only you are in a position to confirm, which is why it sits with you.

By placing an order, and again each time you send us a brief, a product, a claims list or any other information, you warrant that:

15.1 The product

  • Your product is safe for its intended use, and lawful to manufacture, sell, supply and advertise in every market where the content will run.
  • It complies with all applicable law and regulation for its category, including safety, composition, labelling, packaging, registration and notification requirements. For cosmetics that includes holding a compliant product information file and a safety assessment, and completing the required notification.
  • It has been through whatever testing its category requires, carried out by people qualified to do it.
  • It is lawful and safe to send by post, and it is not a prescription only product, a controlled substance, or anything requiring specialist handling.
  • You hold the insurance a business placing that product on the market would reasonably hold.

15.2 The claims and the information

  • Every claim on the approved claims list is accurate, lawful and substantiated, and you hold the evidence behind it.
  • The ingredient list, specification and regulatory information you send us are complete and accurate.
  • Nothing you ask us to say is a medicinal claim, and if a line sits close to that boundary you have told us.
  • The information you give us is accurate, including your employee count where the less healthy food and drink rules apply.

15.3 The rights and the advertising

  • You have the right to supply every product, brand asset, logo, image, name, music and piece of copy you send us, and their use will not infringe anyone else's rights.
  • Your brief does not fall inside 6.1, and where it touches 6.2 you have told us.
  • You will disclose paid or gifted content as advertising wherever the rules require it.
What we warrant in return

That we will produce the content described on the product page, with reasonable care and skill, to a professional standard, on the timeline stated. That we will script inside the claims you approve and will not invent an outcome. That we will tell you if something in a brief worries us rather than filming it quietly. And that we will say when the honest answer is a cheaper tier or no work at all.

16. Advertising compliance

Under the CAP Code, primary responsibility for a marketing communication rests with the marketer, meaning you. Agencies and other suppliers involved in preparing it also accept an obligation to abide by the Code, which is why we apply it to our own work and why we ask the questions in section 6.

  • You are the advertiser. You decide where the content runs, to whom, and with what targeting, and you are responsible for the advert as published.
  • We produce content in line with the CAP Code and the platform rules as we understand them at the time of production. Rules change, and a video that was compliant when delivered can stop being compliant later. Reviewing what you have live is your responsibility.
  • If an advert using our content is challenged, upheld against, or removed, tell us. We will help you understand what happened at no charge. We are not liable for the outcome. See section 18.
  • Some categories cannot be whitelisted or advertised at all on some platforms. Where whitelisting is included at Premium, we provide the access. We cannot guarantee a platform will permit the placement.

17. Indemnity

You will indemnify us against any claim, demand, loss, fine, penalty, regulatory action or reasonable cost we suffer arising from:

  • Your product, including its formulation, safety, legality, labelling, testing, certification, registration or performance;
  • Any claim, statement, evidence or piece of information you supplied, or asked us to make;
  • Any infringement of a third party's rights in material you supplied;
  • Your use of the content outside the licence in section 10 or in breach of section 11;
  • Any breach by you of advertising, financial promotion, gambling, food, medicines or consumer law in connection with content we produced for you;
  • Injury or loss suffered by anyone using your product, including the creator, where it arises from the product itself rather than from how we handled it.
What this indemnity does not cover

It does not apply where the loss arises from our own negligence, from our breach of these terms, or from a statement we published that you did not approve. If we write a claim that was not on your list, that is ours. If we handle your product carelessly, that is ours. The indemnity covers what you controlled, not what we did.

This clause does not apply to consumers.

18. Where responsibility sits

What we do carry

We are responsible for our own work: producing the content with reasonable care and skill, delivering what the product page describes, scripting inside the claims you approved, handling your product sensibly, and meeting the timelines we quote. If we get any of that wrong, it is ours to put right, and we would rather redo a shoot than argue about a clause.

Nothing here excludes or limits liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded.

What we do not carry, because it is not ours to control:

  • The product. Its formulation, safety, legality, testing, certification and performance are yours under section 15. We do not assess any of it and we are not qualified to.
  • Claims you approved. If a claim on your list turns out to be unsubstantiated, that sits with you. If we published something not on your list, that sits with us.
  • Commercial outcomes. Views, engagement, conversion, ranking and advertising performance. We produce the deliverables described, not a result.
  • Platform decisions. Removals, restrictions, bans, rejections and algorithm changes made by Meta, TikTok, Google or anyone else.
  • Products in transit. In either direction. See section 8.2.

The financial limit. For business customers, our total liability in connection with an order is capped at the fees you paid us for that order, and we are not liable for loss of profit, sales, business, goodwill, wasted advertising spend, or any indirect or consequential loss. That cap is what makes a two person studio able to take on work for brands far larger than itself, and it is set against a fee rather than against your revenue for the same reason.

For consumers. We are responsible for loss that is a foreseeable result of us breaking these terms or failing to use reasonable care and skill. We are not responsible for loss that is not foreseeable. Your rights under the Consumer Rights Act 2015 are unaffected, and none of the paragraphs above reduces them.

19. Confidentiality

Each of us will keep the other's confidential information confidential, and use it only to perform the contract. Unreleased products, launch dates, pricing, strategy and account performance data are confidential by default.

This does not stop us showing finished, published work in our portfolio under 10.3, or stop either of us disclosing something we are required by law to disclose. If you need a specific non disclosure agreement, send it before we begin.

20. Data protection

  • We handle personal data in line with UK GDPR and the Data Protection Act 2018. Our privacy policy explains what we collect and why.
  • For your own contact and billing details we are the controller.
  • Where we access your social accounts, inbox or analytics on your behalf, and see personal data belonging to your customers or followers, we act as your processor. We process only on your instructions and we do not use that data for anything else. If your organisation needs a written data processing agreement, ask and we will put one in place.
  • Community management may involve reading and replying to messages from your customers. You are responsible for the lawful basis on which that data is held.
  • We keep project files for 12 months after delivery and then delete them, unless a longer period is agreed or required.

21. Third party platforms

Our work runs on platforms none of us controls. Instagram, TikTok, Meta, Google, YouTube, LinkedIn, WordPress, hosting providers and payment processors all set their own rules and change them without notice. We are not responsible for outages, policy changes, account restrictions, feature removals or price changes imposed by them, and their terms apply to you directly.

22. Events outside our control

Neither of us is liable for failure to perform caused by something genuinely outside our control, including illness, injury, bereavement, extreme weather, travel disruption, utility or network failure, platform outage, or an act of a public authority. If it happens we will tell you promptly and agree a new date. If it makes the work impossible, we refund the part not performed.

We are two people. If one of us is ill, a shoot may move. We would rather move a date than deliver work that is not right.

23. Suspension and termination

  • We may suspend or end a contract immediately, on written notice, if you breach these terms materially and do not fix it within 14 days of being asked, if payment is overdue, if a brief turns out to fall inside 6.1, or if conduct towards either of us is abusive, threatening or discriminatory.
  • You may end an ongoing service under section 7.4.
  • On termination, sums due for work already done remain payable, licences already granted continue on their existing terms unless termination was for breach of section 6, 10 or 11, and sections 10, 11, 15, 17, 18, 19 and 26 survive.

24. Complaints

Tell us first, at [email protected] or through the contact page. We acknowledge within one business day and aim to answer fully within 10 working days. Most problems are a revision round and a conversation.

If we cannot resolve it, either of us may pursue the matter through the courts. Nothing here stops a consumer using any statutory route available to them.

25. Changes to these terms

We may update these terms. The version in force when you place an order is the version that governs it, so a change never applies retrospectively to work already ordered.

For ongoing plans we give at least one month's written notice of a change. If a change materially disadvantages you, you may cancel without serving the usual notice.

The current version and its date are shown at the top of this page.

26. General, and governing law

  • We may subcontract or use suppliers, and we remain responsible for the work.
  • You may not transfer your rights under a contract without our written consent.
  • These terms, plus your order and any written proposal, are the entire agreement between us on their subject matter.
  • Nothing here creates a partnership, employment or agency relationship between us.
  • If any clause is found unenforceable, the rest continues to apply.
  • A delay in enforcing a term is not a waiver of it.
  • A person who is not a party to the contract has no rights under the Contracts (Rights of Third Parties) Act 1999, except that Velena Nikolova may enforce section 11 personally.
  • These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident elsewhere in the UK you may also bring proceedings in your own jurisdiction.

Not sure where your brief sits?

Ask before you order, not after

If your product touches anything in section 6, tell us at enquiry stage. It takes one message and it is the difference between a conversation and a refund. If we cannot take the work we will say so straight away, and we will say why.

Ask us first

Client reviews

What clients say, word for word

★★★★★

“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”

Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.
★★★★★

“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”

Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.
★★★★★

“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”

Naila Abbasova, Enara Wellness. Google review, 5.0.

Every review is reproduced word for word. Read them all on the reviews page.

Who you work with

One team, from the first brief to the last hand off

Velena Nikolova, Co-Founder and Creative Director of Velena Lifestyle

Velena Nikolova

Co-Founder and Creative Director

Velena leads the filming and the edit, so the idea and the execution never pass between strangers. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.

Dragos Nistor, Co-Founder and Business Strategist at Velena Lifestyle

Dragos Nistor

Co-Founder and Business Strategist

Dragos runs the brief, the schedule and the delivery, and is on camera for couple and male led work. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.

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IGTTINPTYT
As seen inWomen's Health

★★★★★ Rated 5.0 from 10 Google reviews

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Copyright 2026 Velena Lifestyle. All rights reserved. Velena Lifestyle is a trading name of VELENA NIKOLOVA LIFESTYLE LIMITED, registered in England and Wales, company number 14080048. Registered office: The Pavilion, Lilys Walk, High Wycombe, England, HP11 2FX.