Influencer packages
Influencer packages in the UK: what you are paying for is a post, not a number
Six packages across two accounts, from the pair Women's Health featured and who hold a three year retainer with No Escape London. Every one states how many posts, over what window, and how long they stay up. What none of them states is how many people will see it, because nobody can promise that and we would rather say so at the top than in the small print.
Where the two accounts start
We are based in High Wycombe, Buckinghamshire and work with UK and international brands. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Read this first
Three things we will not do, stated before the prices
Influencer marketing has a credibility problem and most of it comes from what agencies imply rather than what they write down. These are our positions, and they are the same on every package.
Disclosure is not optional
- Every post is labelled a paid partnershipEvery post is labelled as a paid partnership, using the platform tag and a visible hashtag. That is not optional and it is not negotiable: an undisclosed ad breaches the CAP Code and the risk lands on you as the advertiser, not on us.
- It is not a negotiable line itemBrands occasionally ask whether the label can be left off. The answer is no, on every package, and asking does not change it.
We do not promise reach
- Follower counts are facts, reach is notFollower counts are stated because they are facts. Reach, impressions and engagement are not promised, because nobody controls them and any agency that guarantees a number is guessing with your money.
- What we will commit toThe number of posts, the window they run across, and how long they stay up. Those are on every card below and they are contractual.
And you see it before your audience does. You approve the caption and the edit before anything is published. That is on every tier rather than being a premium feature, because publishing something to our own audience that a client has not read would be a bad idea for both of us.
Two Instagram packages, on Velena's account
Velena Nikolova, 13,000 followers. Consumer categories: beauty, lifestyle, fashion, wellness, food and hospitality. Every post is a Reel, because that is what the account is built on and what its audience turns up for.
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Instagram
Brand Feature
£350
One Reel on Velena's Instagram. The tier for testing whether the audience responds to your product before committing to a run.
- Posts1 Reel
- Windowa single publication
- Stays live12 months
- To first post5 working days from brief approval
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Instagram
Campaign
£850
Three Reels across a month. One post is a mention; three is a pattern the same audience sees more than once, which is where recall starts.
- Posts3 Reels
- Window30 days
- Stays live12 months
- To first post5 working days to the first post
Two LinkedIn packages, on Dragos's account
Dragos Nistor, 25,000 followers, LinkedIn Top Entrepreneurship Voice in 2024. Founders, business owners and agency decision makers. The commercial difference from Instagram is that the comment thread does most of the work, which is why comment handling is a stated deliverable rather than a courtesy.
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LinkedIn
Brand Post
£450
One post on Dragos's LinkedIn, with the comments worked for the first week. On LinkedIn the comment thread is where the reach actually comes from.
- Posts1 post
- Windowa single publication
- CommentsHandled for the first working week
- To first post3 working days from brief approval
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LinkedIn
Campaign
£950
Three posts sequenced as one argument rather than three separate mentions, with comments handled after each. Built for a considered B2B purchase.
- Posts3 posts
- Window30 days
- CommentsHandled after each post
- To first post3 working days to the first post
Both platforms
Two combined packages
A consumer audience and a business audience from a single brief. These suit a launch where the person who buys the product and the person who approves the spend are different people on different platforms.
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Both platforms
Brand Launch
£1,100
Consumer and business audiences from one brief. For a launch that has to reach the person who buys it and the person who signs off the budget.
- Instagram2 Reels
- LinkedIn2 posts
- Window30 days
- To first post5 working days to the first post
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Both platforms
Full Campaign
£2,400
The longest window in the range and the only package where the content is yours to repost and run as paid rather than living solely on our accounts.
- Instagram4 Reels
- LinkedIn4 posts
- Window90 days
- To first post10 working days to the first post
The Full Campaign is the only tier where the content is yours. On the other five, the post lives on our account and stays up for 12 months. On the Full Campaign you can repost it and run it as paid. If reusing the content is the point of the exercise rather than the audience, a UGC package will cost less and give you more of it.
How a booking runs
- Send the briefThe brand, the product, the message and anything you want avoided. Through our work page, and we reply within one business day.
- We write, you sign it offYou approve the caption and the edit before anything is published. Nothing publishes on an assumption.
- It goes live, labelledOn the agreed date, with the paid partnership tag and a visible hashtag. Campaign packages are spaced across the window rather than posted together.
- It stays upFor 12 months. Posts are not quietly archived once the invoice is settled.
What we will tell you honestly. If your product does not fit either audience, we will say so rather than sell you a post that will underperform in front of people we have to keep. That happens often enough to be worth writing down.
Before you book
Yes, on every package without exception. Every post is labelled as a paid partnership, using the platform tag and a visible hashtag. That is not optional and it is not negotiable: an undisclosed ad breaches the CAP Code and the risk lands on you as the advertiser, not on us.
We will not give you a number. Follower counts are stated because they are facts. Reach, impressions and engagement are not promised, because nobody controls them and any agency that guarantees a number is guessing with your money. Velena's account has 13,000 followers and Dragos's has 25,000, and those are facts you can check. What each post reaches depends on the platform, the category and the content, and any figure we put against it in advance would be invented.
On the Full Campaign, yes: it is the only package where the content is yours to repost and run as paid. On the other five the post lives on our account for 12 months. If ad creative is what you actually want, a UGC package is built for that and costs less.
You approve the caption and the edit before anything is published. That applies on every tier. Revisions are included, and if the draft is not right we rewrite it rather than publishing something neither of us is happy with.
12 months from publication, on every package. Posts are not removed once the campaign window closes, which matters because a post keeps being found long after it stops being pushed.
Instagram suits consumer categories: beauty, fashion, wellness, food, lifestyle and hospitality. LinkedIn suits business purchases where somebody has to justify the spend internally, so professional services, agencies, software and founder led companies. If both apply, the combined packages exist for exactly that. If neither does, we will tell you.
Each card states its own time to the first post, counted from brief approval rather than from the order. LinkedIn is faster than Instagram across the range because a post is written rather than filmed and edited.
For travel destinations there is a Brand Ambassador Trip with amplification as a named deliverable. For other categories an ongoing arrangement is scoped rather than picked off a list, because the terms depend on exclusivity and category. Tell us what you have in mind.
Why the follower count is the least useful number here
Every influencer page leads with an audience size, ours included, because it is the one number a buyer recognises. It is also the number that tells you least. Two accounts of the same size in different categories will produce entirely different results for the same product, and the same account will produce different results in January and June.
What is worth comparing is what a package actually commits to. How many posts. Over what period. Whether you see them first. How long they stay up. Whether the label goes on. Those are the terms that differ between one agency and another, and they are the ones on the cards above.
Where this sits
Influencer packages put your brand in front of our audience. If you want content for your own channels instead, that is UGC, and it is a different product at a different price. If you want your own accounts run, that is social media management. If you want LinkedIn specifically built out as a channel rather than borrowed for a post, see LinkedIn services. The case studies show the work for named clients, and the about page has both audiences and how they were built.
Client reviews
What clients say, word for word
“Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more.”
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0.“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Both of us
Whose accounts these are
Velena Nikolova
Co-Founder and Creative Director
Velena Nikolova films and edits every video. A lifestyle creator featured in Women's Health, her Instagram audience is consumer led across beauty, lifestyle, wellness and hospitality. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos Nistor writes and publishes the LinkedIn side, where the audience is founders, business owners and agency decision makers. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Our channels
If you would rather watch than read
Velena and Dragos
Travel, food and influencer content from the two of us, and the channel where the long form work lives.
Open the channelVelena Lifestyle
The agency channel. UGC examples, client work and finished campaign videos.
Open the channel
Send the brief and we will tell you which account fits
Fixed scope, agreed before anything is written. You approve every draft, every post is labelled, and if your product is wrong for both audiences we will say so. We have worked with 100+ brands since 2022 and reply within one business day.