UGC Creator UK: real work, twelve categories, published prices
Meet the person who will actually film your product. Velena shoots it, edits it and writes the caption. No account manager, no handover, no junior three weeks in. Twelve categories, four tiers in each, and every price on the page.
Browse by category
Twelve categories, four tiers in each
Shop everythingEach card goes to that category's packages page, where the four tiers sit with their full specification. Every portfolio page carries the real video work. Prices below are the Basic entry point and read live from the shop.
Rose
Beauty and Skincare UGC
Skincare routines, GRWM, product reviews and paid ad creatives.
from £140
per video, Basic tier
See the workPrices and tiers
Plum
Fashion and Clothing UGC
Try-on hauls, OOTD styling, fit reviews and TikTok Shop content.
from £150
per video, Basic tier
See the workPrices and tiers
Bronze & Gold
Jewellery and Accessories UGC
Macro detail, hand modelling, layering and gifting reveals.
from £150
per video, Basic tier
See the workPrices and tiers
Terracotta
Food and Drink UGC
Tasting reactions, recipe integration and lifestyle eating content.
from £160
per video, Basic tier
See the workPrices and tiers
Eucalyptus
Wellness and Fitness UGC
Routines, activewear try-ons, supplement reviews and workouts.
from £150
per video, Basic tier
See the workPrices and tiers
Cerulean
E-commerce and DTC UGC
Product demos, unboxing, before and after and paid ad creatives.
from £150
per video, Basic tier
See the workPrices and tiers
Graphite & Lime
Tech and Electronics UGC
Unboxing, setup tutorials, feature demos and lifestyle integration.
from £165
per video, Basic tier
See the workPrices and tiers
Teal
Apps and SaaS UGC
Screen recorded walkthroughs, face to camera testimonials and demos.
from £180
per video, Basic tier
See the workPrices and tiers
Warm Sand
Lifestyle UGC
GRWM, day in the life, morning routines and product integration.
from £130
per video, Basic tier
See the workPrices and tiers
Forest
UGC Testimonials
Honest reviews, before and after, results stories and social proof.
from £120
per video, Basic tier
See the workPrices and tiers
Coral
UGC Unboxing
First reactions, packaging reveals, gifting and subscription boxes.
from £125
per video, Basic tier
See the workPrices and tiers
Hot Magenta
UGC Paid Ads Creatives
Hook first Meta and TikTok creatives with A/B hook variations.
from £155
per video, Basic tier
See the workPrices and tiersClient reviews
What clients say, word for word
"Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future."
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023."Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging."
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0."Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more."
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0.Every review is reproduced word for word. Read them all.
Selected work
See the work, not just the categories
Six from across the range, filmed and edited by Velena on real briefs. Press a thumbnail to play, nothing loads from YouTube until you do.
Every category has its own portfolio page with the full set. Browse all portfolios.
Why brands choose us
Proof, not promises
Four things that are unusual in this category, and all four are checkable rather than claimed.
- 01Every price is on the page
No quote forms and no negotiation. Each category page carries its four tiers with real figures read live from the shop, so what you see is what you pay.
- 02A real creator films it
Velena appears in, films and edits every video. The person on camera and the person in the edit are the same person, which is why the pacing works.
- 03Rights are stated, not implied
Organic only means organic only. Paid ads rights start at Standard. Raw footage sits on Premium alone. We would rather say that before you order than refund it after.
- 04Clients who stay
The longest running retainer has been going three years, and the client says so in his own words below rather than in a statistic we wrote ourselves.
More formats
Nine specialist formats that cut across categories
These are angles rather than product categories, so they are briefed through whichever category above matches your product. Tell us the format in the brief, or ask for a bespoke scope.
Home and interiors
Home Interiors UGCRoom styling, product placement and interior lifestyle content for home and living brands.
View portfolioSocial proof
UGC Product ReviewsCreator led product reviews across every category. The highest trust format at the consideration stage.
View portfolioTikTok Shop
TikTok Shop Style VideosShort form content formatted for TikTok Shop listings. Demos, try-ons and reviews built for shop conversion.
View portfolioEducation
Tutorials and How-ToStep by step content showing exactly how a product is used. Reduces hesitation and drives add to cart.
View portfolioAudio led
Voiceover UGCNarrated product content without an on camera creator. Works across beauty, lifestyle and ad creative.
View portfolioCreator led
Female-Led UGCContent for brands targeting women, across beauty, fashion, wellness, jewellery and lifestyle.
View portfolioCreator led
Male-Led UGCMale audience content for fitness, food, drink, lifestyle and hospitality brands.
View portfolioCreator led
Couple UGCTwo creators on camera for jewellery, gifting, hospitality, travel and occasion campaigns.
View portfolioTravel
Travel and Experiences UGCOn location content for UK hotels, staycations, restaurants and experience brands.
View portfolio
What you get
The four tiers, and what actually changes between them
Identical in every category, so once you understand the ladder you understand all twelve. The rows that say not included matter as much as the ones that do.
- 01Basic
One video, organic usage rights covering channels you own, one format and one revision round. Delivered in five working days. The right place to start if you are testing whether creator video works for your product at all.
- 02Standard
Adds a written script, two hook variations for A/B testing, all three aspect ratios and paid ads rights for a twelve month term. Seven working days. This is where most brands land once they know the format works.
- 03Premium
Full creative direction, three hook variations, the raw camera footage, and a twelve month licence covering paid, organic, resale and whitelabelling. Two revision rounds, ten working days.
- 04Bundle
Three videos with full creative direction across all three and paid ads rights on every one. Ten to fourteen working days. The learning happens once, which is why it costs less than three separate orders.
Raw footage sits on Premium alone. That is the row people get wrong most often, and buying Standard expecting the source files is the most common mistake in this category. Hospitality is quoted as on location packages and is priced separately on the hospitality hub.
The process
How it works
- Pick your categoryFind the one that matches your product above and open its packages page for full pricing and deliverables.
- Choose a tierBasic, Standard, Premium or Bundle, then your video length at checkout. Fixed prices, no consultation needed first.
- Send product or accessPhysical products post to our Buckinghamshire address. Software needs a login instead. Send your brief through the contact page with your order number.
- Receive and publishMP4 files through a shared Google Drive in five to fourteen working days, in every ratio your tier includes.
Who films it
The two people who do the work
Velena Nikolova
Co-Founder and Creative Director
Velena appears in, films and edits every video in this portfolio. Lifestyle and travel creator, 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, inbound product and delivery, and appears on camera for couple content. LinkedIn Top Entrepreneurship Voice 2024. See the case studies.
FAQ
Common questions
UGC is creator video made for your brand rather than for the creator's own channel. It is filmed in real settings by a real person, which is why it reads as a recommendation instead of an advert and why it holds attention in a feed where polished brand film does not.
Every tier in every category is priced on its own packages page and reads live from our shop, starting at the Basic entry point shown on each card above. There are no setup fees, no minimum order and no consultation required before buying.
From Standard upwards. Standard and the Bundle carry paid media rights for a twelve month term. Premium widens that to all platforms plus whitelabelling and resale. Basic is organic only, covering channels you own.
Premium only. Basic, Standard and the Bundle deliver the finished exports. If your team recuts creative in house, Premium is the tier worth taking because it includes the original camera files.
Standard and above include 9:16, 4:5 and 1:1, so the same video runs across Reels, TikTok, Stories and feed without re-editing. Basic delivers one format, chosen at checkout.
Five working days on Basic, seven on Standard, ten on Premium and ten to fourteen for a Bundle. Every one is counted from the day your product or access reaches us rather than the day you order.
Every video is filmed by Velena, a real UK creator with a real audience. Audiences can tell, and in this category that difference is the entire reason the format works.
Yes. We are based in Buckinghamshire and work with brands across the UK and Europe. Physical products ship to our address and finished files are delivered digitally wherever you are.
The twelve categories each have their own packages with fixed pricing and their own portfolio. The nine specialist formats are angles that cut across categories, so they are briefed through whichever category matches your product.
Yes, separately. UGC gives you the content. Social media management plans plan it, publish it, handle the community and report monthly. Many brands run the two together.
Ready for content that sells?
Pick a category, choose a tier, send the product. Or tell us what you are trying to fix and we will point you at the right one.