UGC portfolio
The UGC portfolio: twelve categories, filmed by the team who plan them
Pick the category closest to what you sell. Each one opens onto its own work and its own four tier ladder. The people who plan your content are the people who film it.
★★★★★ 5.0 on Google from 10 reviews
Cheapest entry, or see the whole catalogue
Not sure which is yours? Tell us what you sell and we will name the category and the tier, including when the cheapest one is right. How the four tiers differ.
Browse by category
Twelve categories, four tiers in each
The figure on each card is that category's cheapest video, a 15 second Basic. See the work opens the portfolio and its videos. Prices and tiers opens the full ladder.
Beauty and SkincareBeauty and Skincare
from £140 per video
Routines, application close ups and honest reviews. The category where the product has to be seen working.
See the workPrices and tiers- Fashion and Clothing
Fashion and Clothing
from £150 per video
Try ons, styling and fit. Movement matters more than the still ever will, which is why this category converts on video.
See the workPrices and tiers - Jewellery and Accessories
Jewellery and Accessories
from £150 per video
Macro detail, hand modelling and gifting reveals. Scale is the thing a photograph cannot communicate.
See the workPrices and tiers - Food and Drink
Food and Drink
from £160 per video
Texture, pour, steam and the first bite. Appetite is a sound and a movement before it is an image.
See the workPrices and tiers - Wellness and Fitness
Wellness and Fitness
from £150 per video
Routines, activewear and supplements. A category where the creator has to be credible before the product is.
See the workPrices and tiers - E-commerce and DTC
E-commerce and DTC
from £150 per video
Demos, comparisons and problem to solution. Built for an ad account rather than for a feed.
See the workPrices and tiers - Tech and Electronics
Tech and Electronics
from £165 per video
Setup, feature walkthrough and the moment it does the thing. Specifications persuade nobody on their own.
See the workPrices and tiers - Apps and SaaS
Apps and SaaS
from £180 per video
Screen recorded walkthroughs and face to camera. The only category where nothing needs posting to us.
See the workPrices and tiers - Lifestyle
Lifestyle
from £130 per video
A product inside a real day rather than in front of a backdrop. The softest sell and often the most watched.
See the workPrices and tiers - Unboxing
Unboxing
from £125 per video
Anticipation, then the reveal. Reliably the highest converting format for e-commerce and subscription.
See the workPrices and tiers - Testimonials
Testimonials
from £120 per video
A named person saying what changed. The cheapest entry point on the site and the hardest to fake.
See the workPrices and tiers - Paid Ads Creatives
Paid Ads Creatives
from £155 per video
Hook first, cut for an ad account, with variations built in so the opening can be tested rather than guessed.
See the workPrices and tiers
Hotels, restaurants and destinations are shot on location and priced as campaigns rather than per video, so they sit on the hospitality range and the travel packages. Everything else is in the main shop. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
The ladder
Four tiers, identical in all twelve categories
Learn the ladder once and it applies everywhere. The rows that say not included decide more orders than the rows that do.
| What changes | Basic | Standard | Premium | Bundle |
|---|---|---|---|---|
| Videos | 1 | 1 | 1 | 3 |
| Hook variations | none | 2 | 3 | 6 in total |
| Aspect ratios | one | 9:16, 4:5 and 1:1 | 9:16, 4:5 and 1:1 | 9:16, 4:5 and 1:1 |
| Revisions | 1 minor round | 1 full round | 2 full rounds | 1 full round per video |
| Rights | Organic only. No paid media rights at this tier. | a 12 month paid media licence | a 12 month paid media licence | a 12 month paid media licence |
| Platforms covered | Your own channels | Meta, TikTok and Google | Meta, TikTok and Google | Meta, TikTok and Google |
| Delivery | 5 working days | 7 working days | 10 working days | 10 to 14 working days |
Delivery is counted from the day the product or the access reaches us, never from the order, because a video cannot start before the thing it is about arrives. Lengths are 15, 30, 45 or 60 seconds and are priced separately in every category.
Choosing
Which tier, in one question each
- Are you running this as an advert?If yes, Standard is the floor. Organic only. No paid media rights at this tier. Ordering Basic and re-licensing afterwards costs more than starting at Standard.
- Do you already know your opening works?If not, the hook variations are the point of the tier. Same body, different first two seconds, run together on a small budget until the data decides.
- Will your team recut the footage?Only one tier delivers the source files. If an in house editor is going to touch it, that is the tier.
- Is this one product or a test?A Bundle is 3 videos from one brief, which is cheaper and faster than three separate orders because the thinking happens once.
- Do you need it in every placement?9:16, 4:5 and 1:1 from Standard up, so one shoot covers Reels, feed and square without re-editing.
- Is the product physical?Post it to High Wycombe, Buckinghamshire. Apps and software need a login instead and nothing ships at all.
How it works
Order to delivery in four steps
- Pick the categoryFrom the twelve above. If your product spans two, pick the one your buyer would search for rather than the one that describes it best.
- Pick the tier and the lengthOn that category's packages page. No call is needed first and nothing is quoted afterwards.
- Send the brief and the productThrough the contact page, with your order number. We reply within one business day.
- Receive the filesBy shared Google Drive, in every ratio your tier includes, counted from the day the product arrives.
Selected work
Five from across the range
Five videos from real client briefs, one each from five different categories. Press a thumbnail to play; nothing loads until you do.
Supplement routine
Wellness and fitnessSalon visit
BeautyIce cream, close up
Food and drinkMorning routine at home
LifestyleShort form creative
LifestyleFive here, six on every category page. The examples page reads four videos in detail against four criteria you can apply to anybody's work.
Client reviews
What clients say, word for word
“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who films it
Velena Nikolova
Co-Founder and Creative Director
Velena leads the filming and the edit across all twelve categories, so the idea and the execution never pass between strangers. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos runs the brief, the inbound product and the delivery, and is on camera for couple and male led work. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Pick the one your buyer would search for rather than the one that describes the product most accurately. A supplement is Wellness even though the shoot is Food and Drink. A phone case is Tech even though the footage is Fashion. The tiers and the specification are identical in all twelve, so the choice affects the portfolio you land on rather than what you receive.
From Standard upwards. Organic use on your own channels plus paid media rights for 12 months from delivery. The platforms covered are Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. Basic is deliberately cheaper for the opposite reason: Organic only. No paid media rights at this tier. If the video is going into an ad account, start at Standard.
Whitelisting means your ads run from a creator handle rather than from your brand account, so they carry a real person's name and following instead of a logo. It is a separate thing from the paid media licence and it is not included by default in every category, so check the tier on the packages page before assuming it. You need it when you want the ad to read as a recommendation rather than as your brand talking about itself.
5 working days on Basic, 7 working days on Standard, 10 working days on Premium and 10 to 14 working days on a Bundle. Every one is counted from the day the product or the access reaches us, not from the day you order, because nothing can be filmed before the thing arrives.
For anything held, worn, opened or applied, yes, to High Wycombe, Buckinghamshire. Apps and SaaS is the exception: a login is enough and nothing ships. Nothing is filmed until the brief is agreed, so the product arriving is not the point of no return.
Velena leads the filming and the edit on every video in every category, so the idea and the execution never pass between strangers. Nothing is generated. That is why the standard is the same in category twelve as it is in category one, and it is the thing a roster of freelancers cannot promise you.
Top Rated on Upwork with 100 per cent Job Success, and 5 star rated on Fiverr. Both founders guest lecture at the University of Greenwich on social media and content strategy. Filming since 2022, 100+ brands. Our own press is Women's Health. Client coverage in Vogue, Conde Nast and TimeOut belongs to the client and is always labelled that way rather than borrowed.
Routinely. Post the product to High Wycombe, Buckinghamshire, United Kingdom, brief by email, and the files come back over Google Drive, so nothing about the process changes. Prices are in pounds and your card issuer sets the exchange rate.
In practice
How to use twelve categories well
Start in one, not in three
The instinct with a page like this is to order one video in each of the categories a product touches. It is the wrong first move. One video in the closest category, at the length you actually need, tells you whether the format suits your product at all, and it does so for the price of the cheapest thing here. Three videos across three categories tell you three unrelated things and cost five times as much to learn them.
The opening is the variable worth paying for
Almost all of the difference between a video that performs and one that does not sits in the first two seconds, and that is the cheapest part of a shoot to vary. A tier with hook variations gives you the same body with different openings, which is the only test that isolates the thing actually doing the work. It is the recommendation we make in every category, at every budget.
Rights are the row people regret
Basic is organic only. That is a real saving and it is the right choice when the video is going on your own grid and nowhere else. It becomes an expensive saving the moment somebody in the team decides to put budget behind it, because the licence has to be bought again. If there is any chance of an ad account, the tier above is cheaper in the end.
Where this range stops
Anything shot on location is priced by the day rather than by the video, so hotels, restaurants and destinations live on the hospitality range and the travel packages. Content published to somebody else's audience rather than filmed for yours is the influencer packages. Somebody running the accounts as well as filling them is social media management. Longer client stories sit on the case studies and every review we hold is on the reviews page.
Twelve categories. Pick the one your buyer would search for.
The entry figure is on every card above and the full ladder is one click behind it. Or send us the product and the problem and we will name the category and the tier, including when the cheapest one is right.