Insights & Strategy
Social media strategy, UGC creation tips, and creative direction from the Velena Lifestyle team.
Opinion Report Graduating Into the Creator Economy Almost everyone who enters marketing and the creator economy does it self employed. So the real question a 2026 graduate faces...
Restaurants · The 2026 Field Guide The Restaurant Content Day, Explained What one focused shoot day at your venue delivers, what it costs in the UK, and when...
Travel · The 2026 Field Guide The Travel Destination Content Package, Explained What a full destination feature actually delivers, what it costs in the UK, and why owning...
Hospitality · The 2026 Field Guide The Restaurant Social Media Retainer, Explained What a monthly restaurant content partner actually does, what it costs in the UK, and why...
Hospitality · The 2026 Field Guide The Hotel Social Media Retainer, Explained What a monthly hotel content partner actually does, what it costs in the UK, and how...
UGC Guide What Is UGC? The Complete UK Guide for Brands User generated content explained in plain English: what it is, what it costs in the UK, who...
Velena Lifestyle, UK and Europe Brand Ambassador Trip Travel Brand Ambassador Trip: A Full Creator Partnership From £3,500 5 to 7 days on-location. 25 Reels. 2 YouTube features....
Velena Lifestyle, UK and Europe Destination Reels Hire a Travel Content Creator: Destination Reels From £1,200 On-location at your destination, 8 short-form Reels, 20+ photography stills, paid ads...
Velena Lifestyle, UK and Europe Menu Spotlight Hire a Restaurant Content Creator in the UK: Menu Spotlight From £650 A single session, six Reels and 15+ stills focused...
Velena Lifestyle, UK and Europe Seasonal Campaign Plan Your Hotel’s Next Seasonal Content Campaign: 3 Nights, 20 Reels, Full Buyout Time your content drop to a season. Three...
Velena Lifestyle, UK and Europe Stay and Create How a Full-Day Hotel Content Shoot Works: The Stay and Create Package Two nights on location, 12 short-form Reels, a...
Home› Blog› Google FAQ Rich Results Deprecated SEO and Search Strategy Google Killed FAQ Rich Results. Here Is What Nobody Is Telling You. An honest analysis of the...
Home› Blog› UK ASA and CAP Code Rules for Social Media Compliance and Regulation UK ASA and CAP Code Rules for Social Media: A Complete 2026 Guide What...
Home› Blog› Personal Branding Guide Personal Branding Personal Branding in 2026: Why Every Founder Needs One and How to Build It Not about going viral. Not about becoming...
Home› Blog› Social Media Strategies for SaaS Companies B2B Social Media Social Media Strategies for SaaS Companies in 2026 LinkedIn, content formats, platform selection and the founder-led growth...
Home› Blog› Social Media Strategies for Small Businesses Social Media Strategy 12 Social Media Strategies That Actually Work for Small Businesses in 2026 No fluff. No generic tips....
Home› Blog› LinkedIn Company Page LinkedIn Strategy How to Build the Best LinkedIn Company Page in 2026 The honest guide to setting up, optimising and actually growing your...
Home› Blog› LinkedIn Community Management LinkedIn Strategy LinkedIn Community Management: The 2026 Guide for UK Businesses How to build, grow and monetise a professional audience on LinkedIn, with...
The Importance of Social Media Management for Small Businesses In today’s digital landscape, social media management plays a pivotal role in the success of small businesses in the...
This article contains affiliate links. This means that if you click a link and make a purchase, I may earn a commission at no extra cost to you....
This article contains affiliate links. This means that if you click a link and make a purchase, I may earn a commission at no extra cost to you....
There aren’t many places that combine breathtaking Alpine drama with gentle accessibility quite like Lake Prags, also known as Braies Lake or Pragser Wildsee. Nestled in the Italian...
This article contains affiliate links. This means that if you click a link and make a purchase, I may earn a commission at no extra cost to you....
Leitlhof: As you approach San Candido (also known as Innichen), the stunning Dolomites create an ideal backdrop for a retreat that skilfully balances peace, sustainability, and meaningful experiences...
Curious about using Instagram in 2025? This article will help you master Instagram Reels, a powerful tool to boost your engagement on your Instagram channel. Instagram Reels are...
Influencer Collaborations Collaborations, like the harmonious dance of a flock of birds, amplify brand reach and storytelling impact in influencer marketing. Harnessing the potential of influencer collaborations can...
Hello, everyone! Welcome to another edition of # HASHTAG VIRAhttps://www.linkedin.com/in/velena-nikolova-908336176/L—where we break down the latest trends shaping social media, influencer marketing, and content creation. Today, we’re diving into...
Hello everyone! Are you enjoying the holiday season? As we are at the beginning of 2025, I hope this year will be great for in personal aspect and...
If you’re wondering whether Pinterest is still relevant in 2025, you’re not alone. With platforms like Instagram, TikTok, and even LinkedIn dominating the social media conversation, Pinterest might...
Does gym wear have to cost a fortune to look and feel great? Absolutely not! If you’ve ever struggled to find stylish, high-quality gym wear that doesn’t wreck...
The social media landscape is continually evolving, and for small businesses, these shifts can feel both exciting and daunting. Recent updates across platforms like Instagram, TikTok, LinkedIn, and...
Black Friday is the perfect time to spoil the little ones in your life—and maybe your inner child too (we’ll get to that later 👀). Whether you’re shopping for toys,...
Black Friday is just around the corner, but honestly, does it even have to be? Because the deals are already insane! As a 20-something lifestyle and fashion influencer, I’ve...
Hi, my lovelies! Are you enjoying your summer so far? As the summer unfolds, many of us become more conscious of our eating habits and overall wellness. In...
Feeling stuck on what to film for your Instagram content?No new instagram post ideas? I’ve been there too! As a content creator, I produce numerous videos and photos...
Copenhagen, Denmark City Guide Copenhagen Things to Do: 24 Hours in the City With My Fiance A first-hand weekend guide to Copenhagen: Nyhavn, Danish food, Stroget shopping and...
As Valentine’s Day approaches, the air in London becomes infused with the sweet scent of romance. Whether you’re celebrating with a long-time partner, a newfound love, or your...
Hey, squad! Rocking the social media scene is my gig, always on the lookout for lit ways to level up the content game for my clients. And as...
User-generated content (UGC) is any form of content created by users on online platforms such as social media, forums, and wikis. UGC can be valuable for brands because...
Step into the enchanting world of our Cotswolds Christmas, where every cobblestone seems to whisper tales of festive joy and cozy moments. In my latest article on Velenalifestyle,...
Travel · Cotswolds Our Cosy Christmas at a Chipping Norton Cottage A festive escape to the heart of the Cotswolds: the cottage, the Fox Pub, Diddly Squat and...
Hey there, lovely readers! I hope this post finds you well and perhaps even in the midst of planning your own magical day. As I embark on this...
22 Affordable Skincare and Makeup Must-Haves 1. The essential primer for everyone 2.Love triangle lip filler liner 3.16-color neutral palette 4.clearer skin with NIP+FAB! 5.e.l.f. Halo Glow Wand...
Escape with us to Chipping Norton in the Cotswolds Our recent getaway to Chipping Norton in the picturesque Cotswolds turned out to be an unexpected adventure filled with...
Purgatory Bar In the heart of Victoria, London, lies a hidden gem that promises an unforgettable experience – Purgatory Bar. Nestled in a beautiful Victorian building, this bar...
Gifts For Her 1. The Ritual of Ayurveda Mini Fragrance Sticks 70ml- £19 2. Le Mini Macaron Makeup Bag Rose– £13 3. Freshwater Pearl Pendant Necklace – £45...
Christmas Gifts For Her Under £20 ‘Tis the season to share joy, and what better way than by finding the perfect Christmas gift for that special lady in...
Q&A TAG: 11 Questions to Get to Know Me Better Hey there, fabulous readers! Welcome back to my blog – it’s always a pleasure to have you here....
UGC For Beginners: 3 Easy Steps To Kickstart Your UGC Career Hey there, aspiring content creators! Here’s my ultimate beginners guide on how to kickstart your UGC career....
Stylish Cardigans: The Latest Trends In the whirlwind of autumn leaves and crisp air, the fashion world has ushered in a plethora of exciting trends, making this season...
London Natural History Museum Can you believe it? Despite living in the heart of London for nearly six years, my partner Dragos and I had never stepped foot...
Light Academia Fashion In the realm of fashion, trends may come and go, but some styles have an enduring charm that transcends time. Light Academia fashion is one...
Makeup Hacks Welcome, makeup enthusiasts! As a passionate blogger, my aim is to transform your makeup experience into a delightful adventure. Makeup, a magnificent tool that enhances your...
Your Skin As the seasons change, so do our skincare needs. The transition from scorching summers to crisp autumns and chilly winters can take a toll on your...
Influencer Stepping into my 24th year, I am filled with immense gratitude for the incredible journey I’ve had as an influencer. Sharing my life and work with all...
Temu Haul In the fast-paced world of fashion, staying ahead of the trends can be a challenge. But fear not, for we’ve curated the ultimate autumn essentials list...
Halloween Costume Guess what time it is? That’s right, it’s the most spooktacular season of the year – Halloween! And you know what that means: costume brainstorming, pumpkin...
Autumn Essentials Hello, fashion enthusiasts! As the leaves change and the air turns crisp, it’s time to revamp your wardrobe with the latest autumn trends. I’ve scoured Amazon...
As a passionate micro-influencer and UGC creator, I consider myself incredibly fortunate to be living my dream. Every day, I wake up excited about the opportunities that lie...
Hey readers, I am excited to share the story of one of my earliest and most significant UGC clients to date. Our partnership has endured over an extended...
Hi, besties! Let me spill the beans about the coolest thing I discovered on TikTok – Remini, the AI photo generator that’s taking selfies to a whole new...
Imagine being paid to review amazing products, working from the comfort of your own home, and even enjoying free holidays. It’s all within your reach! In this article,...
When it comes to staying fashion-forward without draining your bank account, uncovering affordable alternatives to high-end brands can be a game-changer. Zara, renowned for its trendy and stylish...
6 Spectacular PR Packages Unveiled: A UGC Creator’s Journey | Velena Lifestyle Social Media · PR & Gifting 6 Spectacular PR Packages Unveiled: A UGC Creator’s Journey Filled...
Ah, lavender, the scientific superstar known as Lavandula angustifolia! This flowering plant, a proud member of the mint family, has earned its reputation for more than just its...
Have you ever wondered what it’s like to have a furry companion by your side? My boyfriend and I were ecstatic when our friends offered us the opportunity...
Ah, periods! The topic that always makes people feel a bit uneasy. But let’s face it, it’s a natural bodily function, and there’s nothing wrong with talking about...
Are you tired of constantly changing your wardrobe with every season? Do you want to save time and money by investing in timeless pieces that can be worn...
Hey Reader, There’s a hot issue that’s been buzzing around the UGC community lately and I just had to spill the tea. I stumbled upon a Facebook group...
On the morning of Saturday, May 6th, Westminster Abbey will be the site of King Charles’ coronation. As the long-awaited coronation of King Charles approaches, excitement and anticipation...
Sozopol, Bulgaria Travel Guide Sozopol, Bulgaria: A Complete Guide to the Ancient Black Sea Town Old town cobblestones, Black Sea beaches, grilled fish and Renaissance architecture. Written by...
Hello Readers! If you’re confused about what UGC is, don’t worry-you’re not alone. Lots of people still don’t really know what it is or why it’s important. And...
Hey Reader, Streetwear has come a long way since it first started appearing in the underground subcultures of Los Angeles and New York City. In the beginning, streetwear...
Hello readers! A night out on the town can be a great time, but picking out the right outfit can sometimes be daunting. Whether you’re going out for...
Winter is a time to bundle up and stay warm, but that doesn’t mean you have to sacrifice style. There are plenty of fashionable items that are perfect...
If you’re as obsessed with tattoos as I am, then you’ve come to the right place. Now, don’t get me wrong, I love the feeling of a needle...
Malaga, Spain Hotel Review AC Hotel Malaga Palacio: Rooftop Pool, Sea Views and the Best Location in the City An honest, first-hand review by Velena Nikolova and Dragos...
8th of September, the whole world was shook! Her Majesty the Queen has passed away. As we mourn today we take our time to think about her and...
The fashion industry is clearly a mess, and there is no viable route ahead. But what is sustainability precisely, and how much do we know about it? Here...
Today’s shower session will discuss… Okay, this isn’t the BBC so no need for formalities. So if you keep reading you’ll find out about my recent lightbulb moment...