The library, 2026
Ten free social media tools for UK brands and creators, and not one of them wants your email
Calculators, generators and audits built on UK data in pounds, every one running entirely in your browser. No sign up, no credits, no results held back until you hand over an address. Every tool was rebuilt this year, and each one now does something the free versions elsewhere do not.
Every tool free forever, no sign up
The tools stay free whether you ever speak to us or not, and they work anywhere. We take clients outside the UK as well as in it. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Not sure where to start
Tell us the problem, we will name the tool
Six situations cover almost everyone who lands on this page. Press whichever sounds most like your week and we will point at one tool, not ten.
The library
Ten tools, and what each one does that the others do not
Every one was rebuilt from scratch this year. The descriptions below are what they do now, and each names the one behaviour that makes it worth using over the free version somewhere else.
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Audit
Free social media audit
Thirty six weighted questions across six areas, scored differently depending on what you run. A restaurant and a software company do not have the same weakest link.
- Twelve business types, nine different priority orderings
- A partly option, because most honest answers are partly
- Covers operations, which no other audit does
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Calculator
Social media ROI calculator
Works out the return you need before it judges the return you got. Almost no calculator asks for your margin, which means almost none can tell you whether you made money.
- Break even ROAS from your own margin
- The most you can afford to pay for a customer
- Your return adjusted for incrementality
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Calculator
Instagram engagement rate calculator
Benchmarks a brand against brands and a creator against creators, because those are different populations and comparing across them is why so many healthy accounts think they are failing.
- Two separate benchmark sets, never mixed
- Five follower tiers, twenty six industries
- Three formulas, each named
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Calculator
UGC rate calculator
Anchored to the bands in our own UK rates report, so the tool and the research cannot disagree. Prices usage rights separately from creation, which is where the money actually is.
- Creator view and brand view of the same maths
- Rights, whitelisting and exclusivity costed apart
- Twenty six niches, ten deliverable types
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Calculator
Best time to post
UK clock time rather than United States averages, and it asks seven questions instead of three, because content format changes the answer more than industry does.
- Eight platforms, twenty six industries
- A weekly heatmap, rebuilt for phones
- Download your schedule as a calendar file
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New behaviour
UTM link builder
Tells you which Google Analytics channel your link will land in before you publish it. A medium GA4 does not recognise sends the whole session to Unassigned, and nobody finds out for a month.
- Warns before a link lands in Unassigned
- Strips tags already on a pasted URL
- Bulk mode with CSV export
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Generator
Bio generator
Composed from a hand written British English library rather than a language model, and it shows you exactly where each platform cuts your bio off.
- Eight platforms with their real limits
- Truncation preview, highlighted
- It will not invent your credentials
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Generator
Hashtag generator
Checks its own output against the restricted list, not just the keyword you typed, and builds local tags from the town you actually trade in.
- Six platforms, each with its own count
- Local tags for fifteen UK places
- Restricted tags removed and named
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New behaviour
QR code generator
The encoder is built into the page rather than fetched from anyone else, so the privacy claim is literally true and the tool cannot break because another company's server did.
- Twelve code types including Wi-Fi and contact cards
- SVG export, which is what a printer wants
- Warns you before a code fails to scan
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New behaviour
Image converter
It resizes as well as converting, which is the step that actually makes a page fast. A six thousand pixel photograph in a modern format is still a six thousand pixel photograph.
- Twelve website and social size presets
- Ask for a file size instead of a quality
- Renames a whole batch for search
Nothing matches that filter yet. Press All ten to see everything.
Why these exist
Built for the UK market, and rebuilt when we found them wrong
Almost every free social media tool online runs on United States dollars, United States benchmarks and United States posting times. For a British business that data is close enough to sound right and wrong enough to point you the wrong way. That was the original reason. The more honest reason is what happened when we audited our own.
- 01UK data, in pounds
Engagement benchmarks from UK accounts, rates in sterling, posting windows in UK clock time with a summer time toggle. Localised for the market you are actually trading in rather than translated from another one.
- 02No email gate, anywhere
Every result appears on the page in full, including the parts other tools hold back. There is no sign up, no credit limit and no trial. If a free tool needs your address before it will tell you what is wrong, the tool is not the product.
- 03Nothing is transmitted
Every calculation runs on your own device. That is not a slogan we inherited: one tool was fetching its encoder from another company's server while claiming otherwise, and we wrote the encoder ourselves rather than keep the claim loose.
- 04We rebuilt every one and published what was wrong
Three tools were offering a paid service that does not exist in our shop. One was writing press credentials into people's bios that they had not earned. One contradicted our own published research. Another gave a brand and a creator the same benchmark. All fixed, and worth saying out loud rather than quietly correcting.
- 05Every figure is sourced or labelled
Where a number comes from published research it is attributed. Where it is our own judgement from running client accounts, it says so. Where it could not be traced to either, it was removed, and there were more of those than we would have liked.
- 06Built from real client work
These are the calculations we run for clients, made public. The rate bands come from our own rates report, the posting curves from accounts we manage, the audit weightings from what we see go wrong most often.
You can use every tool here as often as you like and never pay us anything. If you want more than a tool can give, that is what the plans below are for, and we will say plainly if we think you would be better off carrying on alone for another quarter.
Monthly plans
When you want it done for you
Small Business Social Pack
£149 per month
12 static posts, 1 platform, content creation done for you
View Small Business Social Pack- Most chosen
Rolling monthly, 2 months notice, no setup fees. All plans on the social media management page.
What we are building next
New tools go up through the year, chosen by which part of a business has the least help available rather than by which keyword looks easiest. These are the ones in the queue.
On the list
Not live yet. If one of these would be useful to you sooner than the others, say so and it moves up.
The work behind the tools
Three pieces we filmed for UK brands
The benchmarks, the rate bands and the posting curves in these tools all come from running accounts like these, for brands including Headmasters and the Snaptrip Group travel portfolio. Click any to play, nothing loads until you do.
Ice cream, close up
45 seconds, built for the feed
Food and drinkA salon visit
Filmed at Headmasters
BeautyA hotel room reveal
Filmed on a working stay
HotelsAll three were filmed and edited by the two of us. The full library is in the UGC portfolio.
Frequently asked questions
Yes, all ten, with no sign up, no email field, no credit limit and no trial. There is no paid version of any of them and no part of any result is held back. You can use every tool here as often as you like and never pay us anything.
No. Every calculation runs on your own device and nothing is transmitted to us or anyone else, which is why you can safely enter real trading figures, a Wi-Fi password or a page that has not launched yet. We could not see your inputs even if we wanted to.
The free social media audit, for most people. It takes six minutes, covers six areas and comes back with a prioritised list, so it tells you which of the other nine tools is worth your time. If you already know the problem, the picker at the top of this page routes you in one click.
Because almost every free alternative runs on United States data. Dollar rates, American posting times and benchmarks drawn from a different market are close enough to sound right and wrong enough to mislead. A UK brand posting at the global best time is often posting in the middle of a British working afternoon.
Yes. Freelancers and agencies use them that way and there is nothing to attribute, no licence and no limit. Run any tool per client, download the result and use it as the agenda for a review.
Every tool was rebuilt during 2026 on current benchmarks, and the ranges are kept as ranges because the published sources genuinely differ. Where a figure is our own judgement from client work it is labelled as that rather than dressed up as research.
The catch is that some people who find a tool useful eventually ask us to do the work. That is the whole business case and it does not require holding anything back, so we do not. The tools are complete on their own and most people will use them and never speak to us, which is fine.
Yes, and it genuinely changes the order. Six tools are queued and we build them in the order people ask for them. If something you need is not on the list at all, that is more useful to hear than a vote for one that is.
All ten, and each was tested at phone, tablet and desktop width before publishing. A few were rebuilt specifically for phones: the posting heatmap becomes time bands rather than twenty four columns, which cannot fit on a narrow screen legibly however you shrink it.
The two of us, from the calculations we already run for clients. Velena makes the content the tools measure, Dragos builds the models and the reporting. Nothing here is a licensed white label of somebody else's product.
Our channels
If you would rather watch than read
Velena and Dragos
Travel, food and influencer content from the two of us, and the channel where the long form work lives.
Open the channelVelena Lifestyle
The agency channel. UGC examples, client work and finished campaign videos.
Open the channel
Featured UGC portfolio
What we make when a tool is not enough
Every category is on the UGC portfolio hub.
Client reviews
What clients say, word for word
“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more.”
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0.“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
The two of us
Who built the library
Velena Nikolova
Co-Founder and Creative Director
Velena Nikolova is Creative Director and the person on camera. A lifestyle creator featured in Women's Health, she makes the content these tools are built to measure. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos Nistor handles strategy, reporting and the technical side, and built the models behind every calculator here. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Ten tools will get you a long way. They will not make the content
Everything here tells you what to do. None of it films anything, writes anything or posts anything on a Tuesday when you are busy. We have worked with 100+ brands since 2022 and currently run eleven accounts end to end. We reply within one business day, and nothing is filmed or scheduled until the brief is agreed in writing.