Free social media tools for UK brands and creators
A growing library of calculators, generators and audits built for the UK market, using 2026 benchmark data and pound pricing. Instant results, no email required.
Free tools you can use right now
Every tool is built for UK brands and creators, uses the latest 2026 benchmark data, and runs in your browser. No sign up, no email capture to see your results.
UTM Link Builder
Add campaign tags to any URL so Google Analytics shows exactly which post, ad or email drove each click. Quick and advanced modes.
- Quick preset mode and full advanced mode
- Save a batch of links in one session
- Turn any link into a QR code
QR Code Generator
Turn any link, text or Wi-Fi network into a crisp QR code you can download as a PNG for print, packaging and bios.
- Links, text and Wi-Fi
- High resolution PNG download
- Runs fully in your browser
Instagram Engagement Rate Calculator
See your real engagement rate in seconds, compare against 2026 UK benchmarks, and get three tailored growth insights.
- Industry and follower tier benchmarking
- Single post or averaged sets
- Custom insights from your numbers
Social Media ROI Calculator
Enter spend, conversions and lead value. See your ROAS, CPC and CPA and a traffic light report against UK benchmarks.
- Traffic light performance scoring
- UK benchmarks in pounds
- Profit and loss breakdown
UGC Rate Calculator
For creators, what to charge. For brands, the fair market rate. Tailored by niche, length, experience and usage.
- 13 niches covered
- 14 pricing variables, UK 2026 data
- Creator and brand modes
Free Social Media Audit
A 30 question interactive scorecard across five categories. Get a grade, a breakdown and the top five fixes by impact.
- 30 weighted questions
- Grade plus five priority fixes
- Retake any time
Hashtag Generator
Thirty hashtags in three tiers for your niche, with UK niche tags baked in and banned tag warnings.
- 14 niches, tiered strategy
- Big, medium and niche mix
- Banned hashtag warnings
Bio Generator
Five structurally different bios per generation, with live character counts and platform specific formatting.
- IG, TikTok and LinkedIn limits respected
- Five tones across many niches
- LinkedIn visible portion highlight
Best Time to Post
UK timezone posting windows for Instagram and TikTok, adjusted for industry and audience, with a heatmap.
- UK GMT data, not US averages
- 12 industries, four audience profiles
- Interactive heatmap
Image Converter
Batch convert photos between JPEG, PNG, WebP and AVIF with a quality slider and ZIP download, all in your browser.
- 100 percent browser based
- Four formats in and out
- Batch download as ZIP
Marketing tools for the UK market, not the US one
Almost every free social media calculator online uses US dollars, US benchmarks and US posting times. For a UK brand, that data is close enough to sound right, but wrong enough to point you the wrong way.
UK data, in pounds
Engagement benchmarks from UK accounts, pricing in pounds, posting times in GMT. Localised for the market you are actually growing in.
No email gate
Your numbers are yours. Every tool gives the full result on the page, no sign up required to see it.
Built by a real UK agency
Designed by the Velena Lifestyle team from real client work, not templated output. Our creative director has been featured in Women's Health.
Kept current
2026 benchmarks are not 2022 benchmarks. We keep the data fresh so the advice reflects what is working now.
Free tools, real agency help
We build these free tools because the information gap in social media marketing, where small brands pay for advice that is freely available in better form, is the biggest reason UK businesses waste money on Instagram, TikTok and LinkedIn. If a free calculator or audit saves a brand from that, we have done our job.
If you want more than a tool can offer, a real person, real strategy and a plan for your business, we also run a full UK social media agency with managed services, UGC packages and paid media. Every tool links to the service that naturally follows from what it revealed. You can use every tool here a hundred times and never pay us a penny.
Services and products
Free tools show you what to do. These are how we do it for you, fully managed social across your channels with tracking and reporting built in.
Social Media Management
Done for you content, posting and reporting across your channels, with tracking built in.
Seed Plan
One platform, fully managed. The starting point for brands new to consistent social.
Grow Plan
Two platforms, managed end to end, for brands ready to build momentum.
Scale Plan
Three platforms, managed with strategy and reporting for growing brands.
Elite Plan
Up to four platforms, our most complete managed social and content service.
The Shop
UGC packages, digital products and every service in one place.
Tell us what free tool to build next
We build new free tools every month. If there is a calculator, generator or audit you wish existed, tell us and we will build it.
Send us your ideaWhat clients say
"If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to! She's done a phenomenal job with managing our UGC portfolio, curating and creating our content."
"Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand."
"I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again."
"Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos."
Made by Velena and Dragos
Velena Lifestyle is a UK social media and content agency based in High Wycombe, run by Velena Nikolova, creative director and UGC creator featured in Women's Health, and Dragos Nistor, business strategy lead and a LinkedIn Top Entrepreneurship Voice for 2024.
We build these free tools from real agency work across travel, hospitality and lifestyle brands, then use the same thinking when clients want it done for them.
client retention
niches
team
When a tool is not enough, we are
Velena Lifestyle is a UK social media agency and UGC studio. We run the full service for brands who want results without managing content themselves, across Instagram, TikTok, LinkedIn, paid ads and UGC.
Want our full audit?
Everything the free audit gives you, plus competitor benchmarks, a content gap analysis, a 90 day growth plan and a video walkthrough.
Book your audit