If you’re wondering whether Pinterest is still relevant in 2025, you’re not alone. With platforms like Instagram, TikTok, and even LinkedIn dominating the social media conversation, Pinterest might feel like the forgotten sibling in the family of social platforms. But here’s the thing: Pinterest is still very much alive and kicking, and it can be a game-changer for your brand or business if you know how to use it.
So, let’s break it down: What’s Pinterest’s deal in 2025? Is it still worth your time? And if you’re ready to jump in, how can you leverage it to grow your audience and drive results? Let’s dive in.
Pinterest by the Numbers
First, let’s talk stats—because numbers don’t lie.
Monthly Active Users (MAUs): As of the third quarter of 2024, Pinterest had over 537 million monthly active users worldwide.
User Demographics: About 76% of Pinterest users identify as women, but the platform’s male audience has been growing steadily, now accounting for 40% of new sign-ups (source: Pinterest Business). Plus, Gen Z and Millennials dominate the platform, making it a prime space for trendy, aspirational, and lifestyle content.
Engagement: Pinterest is the second-largest driver of referral traffic to websites, just behind Facebook (source: Hootsuite). Translation? It’s a traffic goldmine for your blog, shop, or portfolio.
Why Pinterest Is Still a Big Deal
Pinterest isn’t just a social media platform—it’s a visual search engine. Unlike Instagram or TikTok, where users scroll for entertainment, Pinterest users are planners. They come to the platform with a purpose: to find ideas, make decisions, and take action. Whether it’s planning a wedding, designing a home office, or discovering the best travel destinations, Pinterest users are in discovery mode—and that’s where your content comes in.
Here are three reasons Pinterest remains relevant in 2025:
Search Intent: Pinterest users actively search for keywords, making it a marketer’s dream for SEO-driven content.
Longevity of Content: Pins don’t disappear after 24 hours like Instagram Stories or TikToks. A well-optimized pin can drive traffic for months or even years.
E-Commerce-Friendly: With features like Pinterest Shopping and product tagging, the platform is an ideal space for online sellers.
How to Use Pinterest Effectively
Now that we’ve established Pinterest’s relevance, let’s talk strategy. Whether you’re a seasoned marketer or a newbie, here’s how you can crush it on Pinterest in 2025:
1. Optimize Your Profile
Your Pinterest profile is your storefront. Make it enticing:
- Use a clear, branded profile picture.
- Write an SEO-optimized bio that highlights your niche and includes relevant keywords.
- Claim your website and add a professional banner.
2. Create Click-Worthy Pins
Pins are the lifeblood of Pinterest. To make yours stand out:
- Design for Mobile: 85% of Pinterest users access the platform on mobile devices. Use vertical images (2:3 aspect ratio) for the best results.
- Add Text Overlays: Text overlays make your pins more clickable and communicate what your content offers.
- Use High-Quality Images: Pinterest is a visual platform, so invest in eye-catching, professional-quality visuals.
3. Focus on Keywords
Pinterest is a search engine, so SEO is everything:
- Use Pinterest’s search bar to find trending keywords in your niche.
- Add keywords to your pin titles, descriptions, and board names.
- Avoid keyword stuffing; aim for natural, user-friendly language.
4. Pin Consistently
Consistency is key to staying visible on Pinterest:
- Aim to pin 5-10 times per day (yes, daily!). Use scheduling tools like Tailwind to make this manageable.
- Pin a mix of your content and others’ to keep your boards dynamic.
5. Leverage Rich Pins
Rich Pins automatically sync information from your website to your pins, making them more informative and clickable. There are four types: app, product, recipe, and article pins. If you’re serious about Pinterest, activating Rich Pins is a must.
6. Create Idea Pins
Idea Pins (formerly Story Pins) are Pinterest’s answer to short-form video content. They’re perfect for tutorials, DIYs, and quick tips. Bonus: They stay on your profile forever, unlike Instagram Stories.
How to Grow Your Pinterest Following
Growing on Pinterest in 2025 requires a mix of creativity, strategy, and persistence. Here’s how:
1. Engage with the Community
- Follow accounts in your niche.
- Repin, like, and comment on others’ content to build connections.
- Respond to comments and messages on your pins.
2. Join Group Boards
Group boards are collaborative boards where multiple users can pin. Joining active group boards in your niche can expose your content to a wider audience.
3. Use Pinterest Ads
Pinterest ads are an excellent way to boost your visibility, especially if you’re launching a product or campaign. Start small, test different creatives, and target your audience using keywords, interests, and demographics.
4. Analyze and Adjust
Use Pinterest Analytics to track your performance:
- Which pins are driving the most traffic?
- What keywords are users searching to find your content?
- What boards are most popular? Double down on what works.
Pro Tips for Success on Pinterest
Think Seasonal: Pinterest users plan ahead. Start pinning seasonal content 2-3 months in advance (e.g., holiday decor in September).
Diversify Your Boards: Create boards for different topics within your niche. For example, a travel blogger might have boards for “European Adventures,” “Budget Travel Tips,” and “Luxury Resorts.”
Invest in Visual Tools: Canva is a fantastic tool for creating Pinterest graphics. Use their templates for inspiration.
Collaborate with Influencers: Partnering with Pinterest influencers can give your brand a boost. They already have the audience you’re trying to reach.
Is Pinterest Right for You?
So, should you invest your time in Pinterest? Here’s the bottom line:
- If your brand relies on visuals, inspiration, or e-commerce, Pinterest is a must.
- If you’re looking to drive long-term traffic to your website, Pinterest is unmatched.
- If you’re targeting women, Gen Z, or Millennials, Pinterest is where they’re searching for ideas.
But—like any platform—success on Pinterest requires effort and consistency. It’s not a “set it and forget it” kind of platform.
Final Thoughts
Pinterest in 2025 isn’t just relevant—it’s thriving. With its unique blend of search engine capabilities and social media features, it offers unmatched opportunities for brands and creators to connect with a highly engaged audience. Whether you’re a blogger, business owner, or influencer, there’s a space for you on Pinterest—if you’re willing to put in the work.
So, are you ready to pin your way to success? Let’s get started! If you have any questions or tips, drop them in the comments below—I’d love to hear your thoughts.