Image converter, JPEG, PNG, WebP & AVIF
Drag, drop, convert. Batch-convert photos to any modern web format entirely in your browser. Images never leave your device, no uploads, no sign-up, no watermarks.
Drop your images, pick a format, done
Convert between JPEG, PNG, WebP and AVIF with a quality slider, batch download as ZIP, and a before/after size comparison. Everything runs in your browser, no uploads.
Your image format is speed, SEO and quality
Serving the wrong image format is one of the fastest ways to tank your website speed and Core Web Vitals. A 4MB JPEG on your hero image is a 4MB AVIF at equivalent quality, except the AVIF is 500KB. Same picture, eighth the weight.
JPEG is 30 years old
JPEG was designed for 1992 CPUs and dial-up internet. It's still fine for email attachments and legacy software, but for the web in 2026 it's leaving a lot of performance on the table. Modern formats compress 30-50% smaller at the same visual quality.
WebP is the safe default
WebP has universal browser support, preserves transparency, and compresses about 25-35% better than JPEG. If you're replacing old images on an existing site, WebP is the format that won't break anything. Every browser since 2020 handles it natively.
AVIF is the best for new sites
AVIF compresses roughly 50% smaller than JPEG at equivalent quality and 30% smaller than WebP. Browser support hit 95% in 2026. Encoding is slower than older formats but your visitors don't notice that, they notice the 400ms faster page load.
PNG only for specific use cases
PNG is lossless, which sounds great but means files are huge. Use PNG only when you genuinely need pixel-perfect preservation, logos, UI assets, screenshots, anywhere colour accuracy matters. For photos, PNG is almost always the wrong call.
How we use this tool at Velena Lifestyle
Every image uploaded to a client website goes through this converter before it's published. Originals from a shoot are usually 8-15MB JPEGs at 6000px wide. We resize to 1920px maximum dimension and convert to WebP at 85% quality. The result is typically 150-400KB per image, small enough that a full gallery of 20 photos loads in under a second on 4G.
For new projects where we control the full stack, we output both WebP and AVIF using a <picture> element with AVIF as the first source, WebP as a fallback, and a JPEG as the ultimate backup. Browsers automatically pick whichever format they support best. That's how we get the Core Web Vitals scores our clients actually hire us for.
The tool handles one important edge case that most online converters miss · when you convert a PNG with transparency to JPEG, the transparent pixels have to be filled with something. We default to white but let you pick black, cream, or our brand red. Without this step, transparent PNGs save out as JPEGs with black backgrounds by default on most browsers.
Image conversion questions, answered
No, not once. Every conversion happens entirely in your browser using the Canvas API. Your images never leave your device. That's why it's fast even on a mobile connection, there's no upload or download step, and why it's private, we literally can't see what you're converting. The only code running is the HTML page and a small (~30KB) ZIP library, both loaded from Velena Lifestyle's domain.
AVIF compresses images 50% smaller than JPEG by doing a lot more mathematical work per pixel, roughly 5-10x more CPU time. A 5MP photo that takes 100ms to encode as JPEG might take 1-3 seconds as AVIF. In a server-side build pipeline that's fine. In a browser, it means batch-converting 20 photos to AVIF takes 30-60 seconds. If you need to move fast, WebP gives you 90% of the file-size benefit at 10% of the processing time.
JPEG doesn't support transparency, so the transparent pixels have to be filled with something. Our tool defaults to white but lets you pick from black, cream, or our brand red. Without this step, most converters produce JPEGs with black backgrounds which is almost never what you want. If you need to preserve transparency, convert to WebP or AVIF instead, both support alpha channels.
JPEG, WebP and AVIF are all lossy formats at their default quality settings, meaning some information is discarded to save space. At 85% quality (the recommended setting), the loss is usually imperceptible except in side-by-side comparison. At 65-70% quality, you start to see subtle banding in smooth gradients. PNG is lossless, so converting to PNG never loses quality but the file sizes are huge. For most web use, 80-85% quality on WebP or AVIF is the sweet spot.
No hard limit on file size, but your browser has physical memory constraints. Very large images (20MP+) or batches of 50+ high-res photos can slow your browser down or cause it to crash on low-memory devices. For best results, keep batches under 20 files at a time and individual images under 10MB. If you need to process hundreds of images at once, you'll want a server-side tool instead.
No, the conversion process strips all EXIF metadata (camera model, GPS location, timestamp, editing history). For web use, this is almost always what you want · smaller files and no accidental sharing of your home address via GPS coordinates embedded in photos. If you need to preserve metadata for archival purposes, use a dedicated desktop tool like ImageMagick or Photoshop's "Save for Web" option.
AVIF encoding requires Chrome 85+, Safari 16+, Firefox 93+, or Edge 90+. If you're on an older browser, the AVIF option will be greyed out. Either update your browser or convert to WebP instead, you'll still get most of the file-size benefit (WebP is typically 25-35% smaller than JPEG vs AVIF's 50%). If you're on a corporate-managed device where you can't update, WebP is your best option.
Built by Velena & Dragos
Velena Lifestyle is a UK social media agency based in High Wycombe, run by Velena Nikolova (creative director, 13k on Instagram) and Dragos Nistor (business strategy and technical lead). We build social for UK brands that want results they can measure.
This is the same image converter we use internally for every client project. When we rebuilt HoneyBee & Co.'s site in 2025, running every product photo through this pipeline took the home page from a 3.2s Largest Contentful Paint to 1.1s. That's not a compression algorithm, that's a business outcome.
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When tools aren't enough, we are
Image optimisation is one of the fastest ways to improve your Core Web Vitals. We build full Core Web Vitals audits and image optimisation pipelines for UK brands tired of slow sites.
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