Free Social Media Audit UK (30-point scorecard)
The honest diagnostic. 30 yes/no questions across five critical categories — weighted by what actually drives growth. Get a letter grade, category breakdown, and the top 5 fixes ranked by impact. Takes 3-5 minutes.
Honest check — how healthy is your social media really?
Most agencies run a 3-question "audit" and sell you their package. This one asks the hard 30 questions a real audit would — across the five categories that actually move growth.
Your top 5 priority fixes
Want us to fix these for you?
Velena Lifestyle runs full social media management for UK brands. We build the strategy, make the content, handle the engagement, and report the results. Start with a free consultation — we'll review your audit and propose the shortest path to an A grade.
Book a free consultationWhy a proper social media audit changes everything
Growth on social isn't random. When something's not working, it's almost always one of five specific things — and an audit tells you which one. Here's how professional audits actually work.
A social media audit is a structured, honest assessment of your current performance against the fundamentals that actually drive growth. It's the opposite of a vanity check. A good audit doesn't care how many followers you have or how pretty your feed looks — it cares whether your content has a job, whether your bio converts, whether you're tracking the right metrics, and whether your engagement turns strangers into buyers.
Most brands skip audits entirely, or worse, treat them as optional annual exercises. That's a mistake. Algorithms change every 4-6 weeks. Audience behaviour shifts with every new platform feature. A strategy that worked in Q1 2026 can quietly become dead weight by Q3. The brands that grow consistently are the ones running quarterly audits — every 90 days, surface what's broken, fix the top three things, measure again.
The five categories that matter (and their weights)
The audit above groups questions into five categories, but it weights them unevenly — because not all social media problems are equal. Getting your brand colours right matters; getting your funnel right matters considerably more. Here's how the weighting breaks down, and why.
Brand & Profiles
Bio, profile photo, link-in-bio, handles, pinned posts. Foundation layer — cheap to fix, high-impact when missing.
Weight 1.0×Content & Strategy
Content pillars, posting cadence, format mix, hooks, captions, hashtag strategy. The engine of growth.
Weight 1.3×Engagement & Community
Response time, DM handling, community replies, collaboration, UGC reposts. What keeps followers loyal.
Weight 1.1×Conversion & Funnel
CTAs, landing pages, email capture, tracking pixel, retargeting, checkout flow. Where growth turns into revenue.
Weight 1.4×Analytics & Growth
KPIs, reporting cadence, competitor tracking, content post-mortems, platform insights usage.
Weight 1.2×What to actually do with your audit results
The report is step one. The value is in the next 30 days. Here's how to turn the audit into growth.
Week 1 — Fix the profile layer. Whatever your bio, handle, link-in-bio and pinned posts are doing right now, they're probably underperforming. These are the cheapest wins on the list and the ones that compound because every future follower sees them. Rewrite your bio to describe the outcome you deliver (not what you are). Update your link-in-bio tool so it reflects current campaigns. Pin your three best-converting posts.
Week 2 — Decide your content pillars. If you don't have 3-4 clearly-named content pillars (the types of content you consistently make), you're posting on vibes. Pillars force repeatability, which makes you easier to follow. A UK fashion brand might have: Style (lookbook/styling), Behind the scenes (production/people), Customer (UGC/reviews), Trend (commentary). Each pillar gets a weekly slot.
Week 3 — Fix the funnel. This is where most brands leak revenue. Make sure every organic post that drives clicks lands somewhere that converts (not your homepage). Set up a Meta Pixel or TikTok Pixel if you don't have one. Install a basic email capture on your shop (even a pop-up is better than nothing). The audit identifies whether these exist; week 3 is where you build the ones that don't.
Week 4 — Set up reporting. Most brands "check their analytics" ad hoc and call it data-driven. Proper reporting means a standing Monday-morning review of the previous 7 days: which posts performed, where traffic came from, what converted. Takes 15 minutes if you've set it up once. Compounds massively over 90 days.
If you can't do all four weeks yourself — that's where professional social media management comes in. Hiring it out isn't a failure; it's a realistic assessment that your time is better spent on the product, and the social channel needs specialists. Our consultation is free and we'll tell you honestly whether you need us or whether your next 30 days of in-house work will do the job.
Frequently asked questions
The interactive audit takes 3-5 minutes. It's 30 yes/no questions across 5 weighted categories — brand & profiles, content & strategy, engagement & community, conversion & funnel, and analytics & growth. You get an instant letter grade and prioritised action plan at the end.
Especially for small businesses. Most SME social media problems are structural: weak bio, no content pillars, no funnel, no tracking. An audit surfaces the 3-5 fixes that deliver the largest improvement. It's the difference between busywork and actual growth. If you're spending time on social but not seeing results, an audit is almost always the missing step.
Run a full audit quarterly (every 3 months) if you're actively growing, or every 6 months at minimum. Run additional mini-audits after any major change: rebrand, new product launch, platform algorithm update, or after hiring a new social media manager. Quarterly cadence is the industry standard in 2026 because platform changes come fast enough that annual reviews miss 2-3 major shifts.
This free audit is self-assessed — you answer yes/no to 30 diagnostic questions and get an automated scorecard. A paid audit involves manual review of your actual content, competitor benchmarking, analytics deep-dive, and a custom 30-60 page report with specific recommendations. Free audits diagnose; paid audits prescribe. Both have their place — use the free one to decide if you need the paid one.
Aim for 80%+ (Grade B or higher). Below 60% means structural issues are almost certainly costing you followers and conversions. The scoring is weighted — conversion and strategy questions count more than profile optimisation — because growth comes from the back-end of the funnel, not the front. A beautiful profile with no tracking pixel will always score lower than a simple profile with a proper funnel.
The questions are designed to apply to your overall social media strategy rather than a single platform — because most UK SMEs run 2-3 platforms and the strategy needs to work across them. If you only run one platform, answer the questions for that one. If you run multiple, answer based on your primary platform or your average across them.
Because conversion is what makes social media a business channel rather than a hobby. A pretty brand with no conversion mechanism generates no revenue; a mediocre brand with a strong conversion setup can be genuinely profitable. The weighting reflects which categories, when fixed, produce the biggest £ impact on the business — not which are most visible.
From audit to A grade — in fewer weeks than you think.
Velena Lifestyle handles strategy, content, UGC, and community management for UK brands ready to stop doing it themselves. Book a free consultation — we'll review your audit and give honest advice on what to fix first.