Feeling stuck on what to film for your Instagram content?No new instagram post ideas? I’ve been there too! As a content creator, I produce numerous videos and photos daily, making it challenging to decide what to share on my Instagram and maintain a clear direction. It’s easy to get lost in a sea of beautiful content ideas. That’s why it’s essential to sit down periodically and reevaluate your Instagram strategy, adapting it to your changing life and interests.
For instance, I currently live in London, so sharing London-related content makes sense. However, I’ll be moving to Oxford soon, which will shift my focus. This move brings a plethora of new content opportunities, like packing tips, finding a new home, and the reasons behind my relocation.
Despite these changes, I still love creating fashion and makeup videos. Balancing these passions with my lifestyle content can be tricky, but I’ve found that establishing a series of recurring videos helps keep my audience engaged and eager for new uploads. In this article, I’ll share some video ideas you can incorporate into your weekly or monthly content plan to maintain a cohesive and captivating Instagram presence.
“Get Ready With Me” Reels: Share your morning or night routine, including skincare, outfit selection, and breakfast. These authentic and relatable reels boost engagement, as followers love seeing behind-the-scenes content. Plus, any kind of makeup tutorials are greatly appreciated on the platform. SEE VIDEO EXAMPLE HERE
Seasonal Fashion Lookbooks: Showcase your favorite outfits and accessories for the current season in a carousel post. These curated posts are highly shareable and can inspire your followers’ style choices. SEE VIDEO EXAMPLE HERE
Home Décor Tips: Share home styling advice, DIY projects, or organization hacks through a series of carousel photos or reels. As people spend more time at home, home décor content has seen a surge in popularity. SEE VIDEO EXAMPLE HERE
Local Hotspots and Hidden Gems: Showcase your favorite local businesses, restaurants, or attractions through visually-rich reels or carousel posts. Sharing local discoveries helps foster a sense of community. SEE VIDEO EXAMPLE HERE
Instagram Guides: Create comprehensive guides on topics like fitness, wellness, or productivity. These posts cater to users seeking in-depth, valuable content. SEE VIDEO EXAMPLE HERE
Collaborations with Brands or Other Influencers: Join forces for product reviews, giveaways, or co-created content. These partnerships can expand your reach and attract new followers. SEE VIDEO EXAMPLE HERE
Motivational Quotes and Affirmations: Share inspiring words paired with beautiful visuals or as Instagram Reels. Positive messaging often garners high engagement on Instagram. SEE VIDEO EXAMPLE HERE
Food and Recipe Posts: Share delicious recipes or showcase beautifully-plated dishes in carousel posts or short recipe reels. With many people cooking at home, food content has become increasingly popular. SEE VIDEO EXAMPLE HERE
Workout Routines and Fitness Challenges: Showcase your favorite workouts, host fitness challenges, or share your fitness journey through reels and carousel posts. Inspiring fitness content resonates well with users seeking self-improvement. SEE VIDEO EXAMPLE HERE
Self-Care Tips and Practices: Share your go-to self-care practices, mindfulness techniques, or relaxation routines through visually-pleasing carousel posts or reels. Wellness content is in high demand, as people prioritize mental health. SEE VIDEO EXAMPLE HERE
Travel Diaries: Take your followers on virtual adventures through carousel posts or reels featuring stunning locations, local cuisine, and must-see attractions. Despite travel restrictions, wanderlust content remains popular. SEE VIDEO EXAMPLE HERE
Behind-the-Scenes Content: Reveal the creative process behind your posts, photoshoots, or collaborations in reels or carousel posts. These insider glimpses foster a deeper connection with your followers. SEE VIDEO EXAMPLE HERE
DIY Projects and Tutorials: Share step-by-step guides for crafting, repurposing, or upcycling projects through engaging reels or carousel posts. As people embrace creativity, DIY content thrives on Instagram. SEE VIDEO EXAMPLE HERE
By incorporating these post ideas into your Instagram strategy, you’ll create diverse content that appeals to various user interests while aligning with current trends and Instagram’s algorithm. Remember to monitor post performance to identify top-performing content and refine your approach accordingly.