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UGC, explained by people who film it.

32 articles on user generated content: what it is, what it costs in the UK, which formats sell, and how to brief the people who make it.

More on UGC

UGCUGC for Wellness and Supplement Brands19 October 2026, 28 minute readUGCUGC for Tech Brands19 October 2026, 24 minute readUGCTikTok Shop UGC Videos in the UK19 October 2026, 23 minute readUGCUGC Testimonial Videos: A UK Guide for Brands19 October 2026, 29 minute readUGCUGC Paid Ads Creative Production: Brief, Film and Test19 October 2026, 27 minute readUGCProduct Review Videos for Brands: Honest, Labelled and Built to Sell19 October 2026, 26 minute readUGCLifestyle UGC Creator UK: What to Look For, Brief and Pay19 October 2026, 24 minute readUGCUGC for Food and Drink Brands: What Actually Sells Taste14 September 2026, 27 minute readUGCUGC for Jewellery Brands: Filming Small Detail That Sells13 September 2026, 24 minute readUGCUnboxing Video Production UK: Costs, Formats and Rights13 September 2026, 23 minute readUGCUGC Rates Report UK 202624 July 2026, 22 minute readUGCUGC vs Influencer Marketing11 July 2026, 20 minute read

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Not sure which UGC package fits?

Four questions, about a minute, and you get the package that matches what you sell and where the videos will run.

Take the quizSee the work