Ad creativesAd creatives
Ad creatives that earn the click
Creator led video and static ad creative for Meta, TikTok and Google. Hook first, built to test. One video or a whole campaign batch, and this page tells you which you need.
★★★★★ 5.0 on Google from 10 reviews
Two routes. Pick the one that fits
Not sure which? The next band settles it. Nothing is filmed until your product reaches us and you have approved the scripts. We work with brands worldwide.
Start here
One creative, or a batch. That is the whole decision
Everything else follows from it. Both routes use the same creator and the same hook first structure, and both carry a 12 months paid media licence. What changes is volume, how many hook variations you get, and whether statics are included.
A single creative
Four tiers, bought per video. You choose the length at checkout: 15, 30, 45 or 60 seconds.
- Hook variations run none at Basic, 2 at Standard and 3 at Premium
- Raw footage and full creative direction from Premium
- No statics at any tier, video only
- Best for testing the format, or scaling one idea that already works
A campaign batch
Three packs at a fixed price, with no length selection. The mix of lengths is set for you.
- 3 hook variations on every video, in every pack
- Statics and raw footage from the middle pack upwards
- Creative strategy and scripting written by Velena
- Best for feeding an ad account that is burning through creative
Why both formats
What each platform actually serves
The reason the larger packs include statics is not padding. Two of the three platforms most brands buy on will not run properly on video alone.
| Platform | What it wants | What that means for a batch |
|---|---|---|
| TikTok | Vertical video, sound on, hook in the first frames | Video. Statics have almost no role here. |
| Instagram and Facebook | Reels take vertical video. Feed and retargeting are largely static | Both. An audience that already watched the video needs a reminder, not another film. |
| YouTube Shorts takes the vertical video. Demand Gen and Performance Max are fed by images | Both, at more ratios. Google is the reason a batch needs statics built rather than cropped. | |
| Pinterest and Snapchat | Vertical, and static performs well on Pinterest | Both. Every pack licence covers all platforms. On a single video, the platforms covered are listed on that tier's product page. |
Statics are designed rather than cropped. A 4:5 composition squeezed into 1.91:1 loses its headline, so each ratio is built.
Video work
Six creator led ad creatives
Filmed and edited by Velena for live briefs. Press any thumbnail to play.
Travel essentials, Spruce and Bubble and Co
Multi productSOS SPF, Bubble and Co and Spruce
Problem to solutionRite Gut Health, the daily ritual
Routine integrationBubble and Co, everyday carry
Everyday carryHypnozan, winding down
Evening routineChoosing a wedding scent
Occasion ledVideos load only when you press play, so nothing is requested from YouTube until you choose to watch.
Static work
Bee Balm, a full flavour campaign
Six conversion units for Bee Balm, run as whitelisted paid creative. Velena also creates for Picsart, and her work has been featured in Women's Health. One product line, one visual system, a different colour world per flavour, and custom typography built from the product itself on two of them.
Hazelnut, liquid type
Custom typography built from the product itself. Conversion unit, Shop Now.
Client work
Grapefruit, gel type
Same device, different flavour and colour world. Feed and retargeting.
Client work
Mango, it is back
Restock announcement. Ingredient as environment, product on a podium.
Client work
Banana, your favourite is here
Restock announcement in a warmer, hand drawn register.
Client work
Coconut milk
Premium treatment for the same range. Softer palette, longer headline.
Client work
Easter treats
Seasonal awareness unit. No call to action, deliberately.
Client workBuilt as a system, which is what lets a brand add a seventh flavour and have it belong.
Static work
HoneyBee and Co, a month of our own brand
HoneyBee and Co is our own brand. We produce and run its channels ourselves, which means we carry the same risk we ask clients to take: real stock, real returns, real results. Nothing here was approved into blandness.
What you are really paying for
Twelve line items down the jar answering the price objection directly, ending on a jar of raw honey.
Our own brand
Strawberries and honey
Reactive post built on a cultural moment, with cream struck through and honey written above.
Our own brand
Our summer wishlist
Collage post. Seven jars inside a shopping basket with the things they sit alongside.
Our own brand
Acacia, a golden hymn
Product hero with arched type, shot against sky.
Our own brand
Honey on BBQ
Generated and composited scene rather than a photograph, built for a seasonal placement.
Generated imageFive posts, five registers, one month. That range is what a managed feed looks like, which is why these also sit on our social media management page.
Two ways we make a static
Photographed, and generated
Real product, real light
Shot with the product in hand, then composited.
- Ingredient and context built around the product
- The right choice where the product has to be believed
- Everything in the Bee Balm set above
Scenes we would otherwise have to stage
Generated backgrounds and scenes, with the product placed into them.
- Standard practice, and built into the ad platforms themselves
- Cheaper for seasonal and scene led placements at volume
- Never a generated likeness of a real person
- Always disclosed to you before delivery
Both are labelled wherever they appear. Some brands will not accept generated imagery, which is a conversation to have before a shoot rather than after.
Campaign batches
Three packs, fixed price
Every pack carries 3 hook variations on every video, all four formats, and 12 months of paid media rights across all platforms. You ship the product to our UK address, and the delivery clock starts when it arrives.
StarterStarter Pack
£650 fixed
3 videos at 30 seconds. Hooks, 3 per video, 9 in total. No statics. One minor revision round per video. Delivered in 5 working days from product receipt.
View Starter Pack- Performance
Performance Pack
£1,200 fixed
6 videos and 6 statics. Hooks, 3 per video, 18 in total. Raw footage included. One full revision round per asset. Delivered in 7 working days from product receipt.
View Performance Pack - Full Campaign
Full Campaign Pack
£2,100 fixed
12 videos and 12 statics. Hooks, 3 per video, 36 in total. Raw footage and full creative strategy. Delivered in 10 working days from product receipt.
View Full Campaign Pack
Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Buying one creative instead? The four per video tiers are on the paid ads packages page, and the finished work is on the paid ads portfolio.
Before you order
The terms, in plain English
The full terms and conditions govern every order. These are the ones that change what you should do next.
- You ship the product to usNothing is filmed until it arrives, and the delivery times above are counted from the day it lands, not from checkout. We send the address within one business day of your order.
- You can stop before filming startsNothing is recorded until you have approved the scripts, so there is a point at which the order can still be unwound. What happens to your payment at that point is set out in full in section 7.
- We make the creative, we do not run the accountVelena Lifestyle is an advertising agency, SIC 73110. Where the creative runs, to whom and at what budget is yours as the advertiser, and so is responsibility for the advert as published. Section 16.
- The claims are yoursWe script from your approved claims list and film what is observable. You hold the evidence behind every claim. Section 15.
- What the licence never allowsNo resale or sub licensing to another brand, and no using the content to train an artificial intelligence model or generate a synthetic likeness. Section 11.
- Some categories we declineGambling, adult, cryptoasset, political, tobacco and vaping, weapons and prescription medicines outright. Alcohol, supplements, CBD and financial products case by case. Section 6.
- Platform decisions are not oursA platform can reject or remove an advert for reasons nobody controls. We produce to the CAP Code and the platform rules as we understand them, and we will help you understand a rejection at no charge.
- Revisions are included and they are boundedOne minor round per video on the Starter Pack, one full round per asset on Performance and Full Campaign. Rounds cover execution, not a new brief.
Questions
Answers before you order
On a campaign batch, 3 hook variations on every video in every pack. On a single creative it depends on the tier: none at Basic, 2 at Standard and 3 at Premium. A hook variation is the same body with a different opening, so a media buyer can split test the first three seconds without a second film.
Yes. Velena films with the product in hand, so it has to reach our UK address before anything is shot. We send the address within one business day of your order, and the stated delivery times are counted from the day the parcel arrives rather than from checkout.
Yes, and most of the practical detail is about the parcel rather than the creative. Send it by tracked international post, declare it as a commercial sample, and pay any duty at your end so it is not held at customs. Add roughly a week to the timings for international shipping. Everything after that happens in a shared Google Drive folder and works the same from any country.
Every order carries a 12 months paid media licence. On a campaign batch that covers all platforms. On a single creative the platforms covered are listed on that tier's product page. The licence never includes resale or sub licensing to another brand, and never permits using the content to train an artificial intelligence model or to generate a synthetic likeness.
Because two of the three platforms most brands buy on cannot be fed properly by video alone. Instagram and Facebook retargeting is largely static, and Google Demand Gen and Performance Max are fed by images. A video only batch leaves those placements starved, which is the most common reason a creative buy underperforms without an obvious cause.
Velena, a lifestyle creator based in High Wycombe, who films and edits every video herself. There is no roster and no account queue, so the person who developed the idea is the person on camera and in the edit. Dragos handles the brief and the schedule.
Why it works
Hooks, not videos, are the unit
What you are actually buying
Brands count videos. Platforms count variations. Three videos with one opening each gives an ad set three things to choose between. Three videos with three openings each gives it nine, from the same production and the same shoot day. That is why every pack on this page carries three hook variations per video, including the entry one, and it is the single biggest difference between creative that teaches you something and creative that just runs.
What we will not do
Invent a result, film through a reaction, fake a before and after, or generate a likeness of a real person. Those refusals are not a marketing position, they are in the terms, and they are the reason a creator led advert still reads as a person rather than as an advert.
Want the channel run as well as the creative made? Social media management UK covers posting, community management and reporting, and the HoneyBee posts above are what a month of it looks like. If you are new to the format, the UGC portfolio shows every category we film.
Bespoke
Bigger than twelve, or an ongoing retainer?
Some campaign briefs run past the largest pack. A launch needing creative in several markets, a monthly retainer feeding an ad account continuously, a product range where every SKU needs its own batch, or statics at a volume no pack covers. When that is the shape of it we scope the work rather than pushing you into the nearest pack.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- More than twelve videos in one batch
- Several markets from one production
- Monthly creative retainers for ad accounts
- Static creative at volume
- Agency work for a client campaign
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”
Alex, Newmiuz. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
One team, from the first brief to the last hand off
Velena Nikolova
Co-Founder and Creative Director
Velena leads the filming and the edit, so the idea and the execution never pass between strangers. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos runs the brief, the schedule and the delivery, and is on camera for couple and male led work. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
One creative, or a batch
Brief us after checkout, ship us the product, and nothing is filmed until you have approved the scripts.