Case studiesNamed clients, real timelines
Case studies you can check
Six accounts, with the numbers and the dates. Snaptrip Group, Purgatory Bar, Silvi the Artist, No Escape London, Nikolov Nikola and our own brand. The people who plan the content are the people who film it.
★★★★★ 5.0 on Google from 10 reviews
Retained work
Six case studies, with the numbers
Each page walks through what was inherited, what changed, what was measured and over what period. Every figure comes from Meta Business Suite or from the platform itself, over a stated window. Client confidentiality limits what we publish, and anything not on the page is not for print.
Social mediaSnaptrip Group
2.6M organic views since September 2025
Seven travel brands, eleven accounts, three platforms. More than 1,300 posts planned, written and shipped by the two founders. Travel and hospitality.
Read the Snaptrip case study
Social mediaPurgatory Bar
4.1M Instagram views January to June 2026
Instagram first management for a London venue. One Reel reached three million views organically, and the format kept working after it. Interactions up 2,900 per cent.
Read the Purgatory case study- WooCommerce
Silvi the Artist
870 products live June 2026
A WooCommerce store built from nothing: worldwide shipping, canvas and paper variations across seven series, and daily ecommerce management since launch.
Read the Silvi case study - Social media
No Escape London
Three years retained since 2023
One of London's most distinctive venues, run on social since 2023. Copy we wrote for the client was picked up by Conde Nast and TimeOut. That is the client's press, not ours.
Read the No Escape case study - Website
Nikolov Nikola
Brief to live June 2026
A portfolio site for a young professional goalkeeper, built so a scout searching his name finds something he owns rather than a social profile he rents.
Read the Nikolov case study - Our own brand
HoneyBee and Co.
Built, run and sold by us
Not a client. Our own subscription honey brand, where we built the store, filmed the launch and run the channels. HoneyBee and Co. has been featured in Vogue; that is the brand's press, not the agency's.
Read the HoneyBee case study
Also on the roster
Bearded Colonel
UK men's grooming. Three years of social media management. Watch time up 152 per cent, three second views up 273 per cent.
Newmiuz
A UGC retainer running since 2023. Three years of repeat commissions rather than a single campaign.
Enara Wellness
Direct to consumer wellness. A UGC retainer at thirty videos a month, alongside social media management.
How the work divides
Three lanes, and the same two people in all of them
Every lane below is delivered by the founders. One point of contact from the first brief to the last hand off, no account manager churn, and nothing sent out to a subcontractor. Retainers run monthly.
- 01Social media management
Instagram, Facebook, TikTok, LinkedIn and X. Strategy, content, scheduling, community and reporting. Snaptrip Group, No Escape London and Purgatory Bar all sit here. See the plans.
- 02UGC video production
Filmed by the same people who plan it. Twelve categories, four tiers each. Picsart, Enara Wellness and Newmiuz have all bought UGC on repeat. See the portfolios.
- 03Website and WooCommerce
WordPress and WooCommerce end to end. Silvi the Artist, HoneyBee and Co. and Nikolov Nikola were all built here, from a goalkeeper's portfolio to an 870 product store. See the WooCommerce work.
How to read these
What a figure on this site means
Numbers in marketing are usually unfalsifiable. These are not, and the rules below are the reason you can check them.
- Every figure has a windowA percentage with no period attached is not a result, it is a shape. Each case study states the start date, the end date and the source.
- Organic is stated as organicWhere a figure is organic we say so, and where there was ad spend we say that too. The Purgatory and Snaptrip numbers carry no paid promotion at all.
- Client press stays the client'sConde Nast, TimeOut and Vogue are achievements of the businesses we work for. The agency's own press is a feature in Women's Health, and we do not blur the two.
- Our own brand is labelledHoneyBee and Co. is ours, not a client, and it says so on the card and on its page. It is in the portfolio because we carry the same risk we ask a client to take.
Questions
Answers before you get in touch
Velena and Dragos. Velena films and edits, and appears on camera. Dragos handles briefs, scheduling and delivery. There is no roster, no junior team and no subcontractor, which is the reason a three year retainer has the same two people on it as the first month did.
Meta Business Suite for anything on Instagram or Facebook, and the platform itself for everything else. Each case study names the period the figures cover and whether the growth was organic. Nothing is modelled, estimated or projected forward.
Ask and we will ask them. Several have already put their name to a public review, which is a lower bar than a reference call but a higher bar than an anonymous quote. What we will not do is share anything a client has not agreed to publish.
No. Those are the loudest case studies because the results are large, but the roster also covers grooming, wellness, art, sport and food. The question that matters more than the sector is whether the work is content, a website, or both.
Yes. Social media management and website work are location independent and are already delivered to brands outside the UK. Filmed UGC needs the product posted to our Buckinghamshire address, so an overseas brief adds shipping time rather than complexity.
A UGC order delivers in working days. A website is measured in weeks. A social retainer produces posts in the first month and compounding results over quarters, and the Purgatory viral moment came after months of consistent output rather than in week one. Anyone promising faster on a retainer is selling the first month and hoping about the rest.
What these have in common
Why the retainers last
Consistency is the mechanism, not the slogan
The three million view Reel at Purgatory Bar was not a lucky post. It arrived after months of steady output that had already taught the algorithm what the account was and who it should reach. That is the honest version of how organic reach works, and it is why a retainer beats a campaign for a venue: the compounding is the product.
One agency across a portfolio beats one freelancer per brand
Snaptrip Group runs seven brands across eleven accounts. Each has its own audience, its own voice and its own cadence, and the common failure is that each ends up with a different creator and a different standard. Centralising it produced a single quality bar without flattening the brands into each other.
Building the thing is not the same as running it
Silvi the Artist and HoneyBee and Co. are both stores we built and both stores we still run. Agencies that have only ever built ecommerce have never processed a return, configured a shipping zone or dealt with a payment gateway at eleven at night. That operational knowledge is the difference between a site that launches and a site that sells.
See the work itself in the UGC portfolio, browse what we sell in the shop, or tell us what you are trying to fix.
Client reviews
What clients say, word for word
“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0.“Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more.”
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Working with Velena and Dragos has been one of the best decisions I have made for my business. They built my entire ecommerce website from scratch, with over 870 products and worldwide shipping, and the result is exactly what I had hoped for.”
Silvi, SILVI The Artist. Client testimonial.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”
Alex, Newmiuz. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Monthly plans
Social media management, done for you
Small Business Social Pack
£149 per month
12 static posts, 1 platform, content creation done for you
View Small Business Social Pack- Most chosen
Rolling monthly, 2 months notice, no setup fees. All plans on the social media management page.
Who you work with
One team, from the first brief to the last hand off
Velena Nikolova
Co-Founder and Creative Director
Velena leads the filming and the edit, so the idea and the execution never pass between strangers. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos runs the brief, the schedule and the delivery, and is on camera for couple and male led work. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Become the next case study
Two founders, named clients, and a three year retainer still running. If that maps to what you need, tell us the brand and what you are trying to fix.