Food and drink UGC
Three food videos that test what works
Three Standard tier videos briefed separately so each tests a different product or a different angle. Six hooks in total, live sound on each, and a two month advertising licence across the set.
★★★★★ 5.0 on Google from 10 reviews
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Brief each of the three videos separately after checkout. One shipment covers all three.
What you get
Exactly what is included, and what is not
The bundle is three Standard videos, not three Premium ones. That is what makes the price work, and it is stated here rather than discovered at delivery.
| Item | Detail |
|---|---|
| Videos | 3, briefed separately. Each can be a different product or a different concept. |
| Length | 30 seconds each by default. Other lengths on request, quoted before filming. |
| Formats | All three per video. 9:16, 4:5 and 1:1. |
| Script | One per video, from three separate briefs. |
| Hook variations | 2 per video, 6 in total. |
| Live sound | Included on all three. |
| Advertising rights | Meta, TikTok and Google on all three videos. |
| Licence term | 2 months from delivery on all three. |
| Multi step recipes | Not at this tier. Planned preparation sits on Premium. |
| Raw footage | Not included. Raw footage sits on Premium. |
| Revisions | 2 rounds per video, not two across the set. |
| Delivery | 10-14 working days from the products arriving, all three together. |
Included
What the price covers
- Three fully edited videosBriefed separately, so each is a genuinely different concept rather than three cuts of one idea.
- A script for eachThree scripts from three briefs, confirmed before filming.
- Six hook variationsTwo openings per video, so you can test at hook level as well as product level.
- Live sound on all threeRecorded on the day rather than replaced in the edit.
- A two month licence across the setMeta, TikTok and Google on all three videos.
- One shipmentAll three products travel together, with one delivery date to coordinate rather than three.
The two things that cost the money
Raw footage and advertising rights
The two rows a food and drink buyer asks about after the product itself, set out in full here rather than abbreviated into a comparison table.
Raw footage
The finished video only. The unedited takes are not included, and cannot be added once a shoot has been delivered.
- No unedited takes
- No re-cutting into new adverts later
- Included on Premium
- Decide before filming, not afterwards
Advertising rights
A two month paid media licence from delivery, covering Meta, TikTok and Google at any spend level.
- Meta, meaning Facebook and Instagram
- TikTok and Google, including YouTube
- Any spend, any number of campaigns
- Extendable, or step up to twelve months on Premium
Why three
A menu is not one product
Food brands almost never sell one thing, and the item the founder is proudest of is rarely the one the audience responds to. Three videos settle that before the media budget does.
- Three products, one shipmentThe most common use. A video each on three lines tells you which one people react to, which is the one worth spending behind.
- The occasion argumentThe same product filmed at breakfast, as a snack and as part of a dinner performs differently in each. Testing occasion rather than product often moves more than a new flavour would.
- Reaction against recipeOne taste reaction, one preparation, one lifestyle moment. Three genuinely different mechanics rather than three versions of the same shot.
- Or your own threeThese are a starting point, not a fixed menu. Brief any three products or angles you want tested.
How it works
Order to delivery in four steps
- OrderAdd the bundle above. One payment, no length selection needed.
- BriefSend three separate briefs with your order number and preparation instructions through the contact page. We confirm all three scripts before filming.
- ShipOne parcel, all three products, tracked. Email first if anything in it is chilled or fresh.
- ReceiveAll three videos, six hooks and every format arrive together within 10-14 working days.
Compare
The other packages
Same creator, same standard on every tier. What changes is the script, the hooks, the rights and the raw footage.
Basic- Standard
- Premium
Full comparison on the food and drink packages page, finished work on the food and drink UGC portfolio.
Bespoke
A full menu, or an ongoing retainer?
Some food and drink briefs do not fit a package. A whole menu shot in one session, a seasonal launch with a fixed press date, a monthly creative retainer feeding an ad account, or on location filming at a restaurant or venue. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure. Quotes can also be requested at [email protected].
- Full menu or range shoots
- On location at a restaurant or venue
- Launches with a fixed press date
- Monthly creative retainers for ad accounts
- Higher volume than three videos
- Rush turnaround, subject to capacity
Client reviews
What clients say, word for word
"Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future."
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023."I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again."
Alex, Newmiuz. Google review, 5.0."Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging."
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who films your product
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video and appears on camera in every food and drink video. Three years of brand content, 13,000 Instagram followers and a direct feature in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, shipping timing and delivery. Named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies.
Questions
Before you order
Yes, and for a range launch it is the obvious use. One shipment covers all three, and you learn which product responds to creator video before putting a budget behind any of them.
The bundle is priced on three thirty second videos, which is the length most food brands run. Other lengths are available on request and quoted before filming, so put it in your brief.
No. The bundle is three Standard tier videos and raw footage sits on Premium, along with a twelve month licence instead of two. If you need the source files, order Premium individually.
A simple preparation, yes. A multi step recipe needing a planned shot list sits on Premium, because the timing has to be built in rather than worked around.
It is faster if you do, because one shipment and one filming block covers the set. If anything is chilled or fresh, briefing together also means one delivery date rather than three.
Two months of paid media on Meta, TikTok and Google from delivery on each video, plus organic use on your own channels. Identical to Standard, applied across the whole set.
Each video carries its own revision rounds, so a re-edit on one does not use up the allowance on the others.
Why it works
The bundle in practice
How to brief three that are actually different
The common mistake is three taste reactions to three flavours, which tells you which flavour photographs best and nothing else. Aim for three different mechanics: one reaction, one preparation, one occasion. If two briefs could be swapped without changing the script, they are the same brief.
Why the videos are Standard rather than Premium
The bundle is priced against three Standard videos and delivers exactly that: script, two hooks, live sound, every ratio and a two month licence, three times over. What it does not include is the raw footage, the twelve month term or a planned preparation sequence, all of which sit on Premium.
Send everything in one parcel
Especially if anything is chilled. One shipment means one delivery date to agree rather than three, and in a category where the product has a deadline that is the difference between a smooth shoot and a rescheduled one.
Not sure the bundle is right? Tell us about the range and we will say plainly whether three videos or one is the better spend. Every package is on the food and drink packages page.
Three products, six hooks, one fixed price
Add the bundle above and send us three briefs.