Food and drink UGC that converts, filmed with the sound on

Why food video works

The reaction is the product

Food is the one category where the audience is buying an experience they cannot have through a screen. What closes that gap is not the plating, it is a face. And a face is the single hardest thing to fake on camera.

• First taste, filmed onceThe genuine first mouthful happens exactly once. We film it live rather than staging a reaction after four takes, because an audience that has watched a thousand food videos can tell the difference instantly.
• Sound carries as much as pictureThe crunch, the pour, the sizzle. Food is the category where audio does half the persuading, so it is captured properly rather than replaced with library sound.
• No styling substitutesNo glue instead of milk, no motor oil instead of syrup, no steam added afterwards. Everything on camera is the product you sent, prepared the way you told us to prepare it.
• We say what it actually tastes likeTexture, sweetness, heat, aftertaste. If something is very sweet or very hot we say so, because a review that likes everything equally persuades nobody.

Behind the content

Stills from food and drink shoots

Filmed and edited in Buckinghamshire. These three come from the same shoots the packages are built from, which is why they also appear on the tier cards.

What we create

Six food and drink formats

Which format your range needs usually comes down to where the video is going rather than what the product is.

• Taste reactionGenuine first taste with the expression and the product both in frame. The most shared format in food, and the one that cannot be staged convincingly after four takes.
• Recipe demoThe product used in a real preparation, start to finish. Longer watch time and the format that does most to show a customer what they would actually do with it.
• Restaurant and venue contentAtmosphere, service and plating filmed on location. Sells the experience rather than the dish, which is what a hospitality booking is actually made on.
• Unboxing and haulSubscription boxes, hampers and speciality products opened on camera. High engagement for gifting occasions and new launches.
• Paid ad creativeHook first, built for Meta and TikTok. In food the opening is usually a reaction or a problem, and those two behave very differently on cold traffic.
• Lifestyle integrationThe product inside a real moment: a morning, a brunch, a dinner, a picnic. Shows it as part of how people actually eat rather than as a product in isolation.

Client reviews

What clients say, word for word

Every review is reproduced word for word. Read them all on the reviews page.

Who you work with

Who films your product

Velena Nikolova

Co-Founder and Creative Director

Velena films and edits every video and appears on camera in every food and drink video. Three years of brand content, 13,000 Instagram followers and a direct feature in Women's Health. More on the about page.

Dragos Nistor

Co-Founder and Business Strategist

Dragos handles briefs, shipping timing and delivery. Named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies.

Questions

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