Food and drink UGC Premium package by Velena LifestylePremium tier

Food and Drink UGC

The tier that can plan a recipe, because dough does not wait

Full creative direction, 3 hooks, every unedited take, creator whitelisting and rights across all platforms. The tier that can plan a multi step preparation properly, because the shot list accounts for cooking, resting and chilling time. Velena directs, films and edits every order, and spent eleven months making content for Picsart, an AI creative platform used by well over a hundred million people.

★★★★★ 5.0 on Google from 10 reviews

Choose a length to add to your basket

Right tier if the product needs preparing on camera, or someone will actually open the raw files. If it needs no preparation and nobody will edit, Standard carries the same licence term for less. Prices are in pounds sterling and no VAT is added. Email us before shipping anything chilled or fresh so filming happens the day it lands.

Rawfootage
3hooks
Whitelistingincluded
As featured inWomen's Health|Rated★★★★★ 5.0 on Google from 10 reviews
High Wycombe, BuckinghamshireRaw footage on this tierPreparation planned, not improvisedA real person, not a generated face
3hook variations
all platformsfor paid media
2 full roundsincluded
10 working daysfrom the product arriving

What you get

Exactly what is included, and what is not

The rows that say not included matter as much as the ones that do, because ordering the wrong tier is the most expensive mistake a food brand makes here. The limits are set out before you order rather than in an email afterwards.

ItemDetail
Videos1, filmed with your product.
LengthYour choice of 15, 30, 45 or 60 seconds, priced individually.
Formatsall three: 9:16, 4:5 and 1:1, cut from the same shoot.
Creative directionFull. Concept, script, styling and shot list developed here and agreed with you first.
Hook variations3, for wider testing and rotation as creative fatigues.
Multi step preparationPlanned into the shot list, so cooking, resting and chilling are filmed at the right moment.
Live soundIncluded at every tier. Crunch, pour and sizzle recorded on the day, not replaced in the edit.
Usage rightsOrganic use on your own channels plus paid media rights for 12 months from delivery.
Ad platformsall platforms, where Standard covers Meta, TikTok and Google.
WhitelistingIncluded on request, so adverts can run from a creator handle.
Onward licensingNot included. The licence covers your use, not resale to another brand.
Raw footageIncluded. Every usable take, unedited, at original camera resolution.
Chilled and fresh handlingAvailable at every tier. Email before shipping so a date can be agreed.
Currency and VATPrices are in pounds sterling and no VAT is added.
Revisions2 full rounds.
Delivery10 working days from the product arriving, by shared Google Drive.

Why food video works

The reaction is the product

Food is the one category where the audience is buying an experience they cannot have through a screen. What closes that gap is not the plating, it is a face, and a face is the hardest thing to fake on camera.

  • First taste, filmed onceThe genuine first mouthful happens exactly once. We film it live rather than staging a reaction after four takes, because an audience that has watched a thousand food videos can tell the difference instantly.
  • Sound carries as much as pictureThe crunch, the pour, the sizzle. Food is the category where audio does half the persuading, so it is captured properly rather than replaced with library sound.
  • We say what it actually tastes likeTexture, sweetness, heat, aftertaste. If something is very sweet or very hot we say so, because a review that likes everything equally persuades nobody.
  • We will tell you if it did not landIf a product does not taste the way your brief describes, you hear it from us before delivery rather than from a comment section afterwards.

What we will not do

No glue, no motor oil, no fake steam

Food photography has a long tradition of substituting things that photograph better than they eat. Glue instead of milk, motor oil instead of syrup, cardboard behind the burger. None of it survives contact with a customer who then orders the real thing.

  • We film what you sentThe product that arrives is the product on camera. If it needs assembling or heating we follow your instructions rather than improving on them.
  • No inedible substitutesEvery technique used in the video is one a customer could repeat at home with the product they bought.
  • Steam and sizzle are realFilmed hot rather than added afterwards. It costs a faster turnaround on the day and it is the difference between appetising and uncanny.
  • Portion sizes as suppliedWe do not build a portion larger than the one you sell, because a portion built for the camera rather than the menu is the fastest way to produce a disappointed customer.

Why not just generate it

A real person on camera needs no AI label

Generated food video is cheap and useless here, because the thing being sold is a reaction and a sound that a model has never had.

  • The disclosure sits with you, not the toolMeta, TikTok and the FTC all require advertisers to disclose AI generated people, voices and lip sync, and the label measurably reduces click through rate. Filmed with a real person eating your actual product, none of this meets those definitions.
  • A generated mouthful has no soundThe crunch and the pour are recorded, not synthesised. In a feed with the volume on, that is most of the persuasion.
  • This is not an argument against the toolsVelena spent eleven months producing content for Picsart, much of it edited inside their own product.

The two things that cost the money

Raw footage and advertising rights

Included

Raw footage

Every usable take, unedited, at original camera resolution. Preparation is filmed continuously, so a food shoot generates a lot of it.

  • Every usable take, not a selects reel
  • Delivered with the final video, not later
  • Yours to re-cut throughout the term
all platforms

Advertising reach

The same 12 months term as Standard, with the platform limit removed and whitelisting on request.

  • No platform restriction, at any spend
  • Creator whitelisting on request
  • Not onward licensing to another brand

How it works

Order to delivery in four steps

  1. OrderPick your length above and it goes straight to your basket. No consultation needed.
  2. BriefSend your order number, brief and preparation instructions through the contact page. We reply within one business day. Tell us now if anything is chilled or fresh.
  3. ShipPost the product by tracked delivery to High Wycombe, Buckinghamshire with the order number inside. Chilled items go by arrangement so filming happens on arrival.
  4. ReceiveYour MP4 arrives by shared Google Drive within 10 working days, ready to publish.

Sending from outside the UK

How this works if your product ships from abroad

We work with food and drink brands worldwide, and this range needs the real product on camera. Perishables make the timing tighter than any other category, so this matters more here.

  • Email before you ship anything perishableA date is agreed first so filming happens the day it lands. A fresh product that sits in a depot over a weekend cannot be filmed at all.
  • The clock starts on arrival, not on orderSend by any tracked international service to our High Wycombe, Buckinghamshire address. The working days quoted run from the day it reaches us.
  • Mark it a commercial sample, pay duty at your endWe cannot clear a package held at customs, and food held at a border is usually food that can no longer be used.
  • Send more than one unitAnything cooked or opened cannot be reset. A second unit means a second take is possible.
  • What you are chargedPrices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
When Premium is not worth the step upA product that needs no preparation, no in house editor and no whitelisting means Standard is the better spend and we will say so. The licence term is identical on both, so that is never the reason to move up. Premium earns its price on a recipe led campaign or a core line with a media budget behind it.

Compare

The other packages

Same creator, same standard of filming on every tier. What changes is the script, the hooks, the rights and whether the raw footage comes with it.

  • Food and drink UGC Standard package by Velena LifestyleStandard

    Standard

    from £235 per video

    Script, 2 hooks, all three formats, 12 months on Meta, TikTok and Google

    View Standard
  • Food and drink UGC Premium package by Velena LifestylePremium

    Premium

    from £360 per video

    3 hooks, raw footage, whitelisting, planned preparation

    View Premium
  • Food and drink UGC three video bundle by Velena LifestyleBest value

    Bundle, 3 videos

    £610 for all three

    3 Standard videos, 6 in total hooks, three products tested

    View the bundle

All four on the food and drink packages page, finished work on the food and drink UGC portfolio, other categories on the UGC portfolio hub.

Featured UGC portfolio

Food first, then the rest of the range

  • Food and Drink UGC videos by Velena Lifestyle

    Food and Drink

    Real client work, filmed and edited in house.

    View the work
  • Lifestyle UGC videos by Velena Lifestyle

    Lifestyle

    Real client work, filmed and edited in house.

    View the work
  • Hotels and Restaurants UGC videos by Velena Lifestyle

    Hotels and Restaurants

    Real client work, filmed and edited in house.

    View the work
  • Unboxing UGC videos by Velena Lifestyle

    Unboxing

    Real client work, filmed and edited in house.

    View the work

Every category is on the UGC portfolio hub.

Bespoke

A full menu, or an ongoing retainer?

Some food and drink briefs do not fit a package: a whole menu shot in one session, a seasonal launch with a fixed press date, a monthly retainer feeding an ad account, or filming on location at a restaurant or venue. When that is the shape of it we scope the work rather than pushing you into the nearest tier.

Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.

  • Full menu or range shoots
  • On location at a restaurant or venue
  • Launches with a fixed press date
  • Monthly retainers for ad accounts
  • Higher volume than three videos
Request a quote

Client reviews

What clients say, word for word

★★★★★

“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”

Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.
★★★★★

“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”

Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.
★★★★★

“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”

Naila Abbasova, Enara Wellness. Google review, 5.0.

Every review is reproduced word for word. Read them all on the reviews page.

Who you work with

A two person team, not an account queue

Velena Nikolova, Co-Founder and Creative Director of Velena Lifestyle

Velena Nikolova

Co-Founder and Creative Director

Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.

Dragos Nistor, Co-Founder and Business Strategist at Velena Lifestyle

Dragos Nistor

Co-Founder and Business Strategist

Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.

Questions

Before you order

Why it works

Premium in practice

Why preparation has to be planned

A recipe filmed without a shot list becomes a series of guesses about when to start the camera. Dough proves, sauce reduces, ice cream softens, and none of it waits. Planning that sequence in advance is the difference between a video that flows and a video assembled from whatever happened to be captured.

What raw footage is worth in food

A core product that sells year round can be re-cut from one shoot for a full season, and preparation footage in particular has a long life because a technique does not date the way a seasonal styling choice does. On a limited run or a Christmas line that value never arrives, which is why it is said here rather than after you have ordered.

Not sure this is the right tier? Tell us about the product and we will say so plainly, including when the answer is a cheaper one.

Full direction, 3 hooks, raw footage, all platforms

Pick your length above and it goes straight to your basket. Brief us straight after.