Premium tierFood and Drink UGC
The tier that can plan a recipe, because dough does not wait
Full creative direction, 3 hooks, every unedited take, creator whitelisting and rights across all platforms. The tier that can plan a multi step preparation properly, because the shot list accounts for cooking, resting and chilling time. Velena directs, films and edits every order, and spent eleven months making content for Picsart, an AI creative platform used by well over a hundred million people.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Right tier if the product needs preparing on camera, or someone will actually open the raw files. If it needs no preparation and nobody will edit, Standard carries the same licence term for less. Prices are in pounds sterling and no VAT is added. Email us before shipping anything chilled or fresh so filming happens the day it lands.
What you get
Exactly what is included, and what is not
The rows that say not included matter as much as the ones that do, because ordering the wrong tier is the most expensive mistake a food brand makes here. The limits are set out before you order rather than in an email afterwards.
| Item | Detail |
|---|---|
| Videos | 1, filmed with your product. |
| Length | Your choice of 15, 30, 45 or 60 seconds, priced individually. |
| Formats | all three: 9:16, 4:5 and 1:1, cut from the same shoot. |
| Creative direction | Full. Concept, script, styling and shot list developed here and agreed with you first. |
| Hook variations | 3, for wider testing and rotation as creative fatigues. |
| Multi step preparation | Planned into the shot list, so cooking, resting and chilling are filmed at the right moment. |
| Live sound | Included at every tier. Crunch, pour and sizzle recorded on the day, not replaced in the edit. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Ad platforms | all platforms, where Standard covers Meta, TikTok and Google. |
| Whitelisting | Included on request, so adverts can run from a creator handle. |
| Onward licensing | Not included. The licence covers your use, not resale to another brand. |
| Raw footage | Included. Every usable take, unedited, at original camera resolution. |
| Chilled and fresh handling | Available at every tier. Email before shipping so a date can be agreed. |
| Currency and VAT | Prices are in pounds sterling and no VAT is added. |
| Revisions | 2 full rounds. |
| Delivery | 10 working days from the product arriving, by shared Google Drive. |
Why food video works
The reaction is the product
Food is the one category where the audience is buying an experience they cannot have through a screen. What closes that gap is not the plating, it is a face, and a face is the hardest thing to fake on camera.
- First taste, filmed onceThe genuine first mouthful happens exactly once. We film it live rather than staging a reaction after four takes, because an audience that has watched a thousand food videos can tell the difference instantly.
- Sound carries as much as pictureThe crunch, the pour, the sizzle. Food is the category where audio does half the persuading, so it is captured properly rather than replaced with library sound.
- We say what it actually tastes likeTexture, sweetness, heat, aftertaste. If something is very sweet or very hot we say so, because a review that likes everything equally persuades nobody.
- We will tell you if it did not landIf a product does not taste the way your brief describes, you hear it from us before delivery rather than from a comment section afterwards.
What we will not do
No glue, no motor oil, no fake steam
Food photography has a long tradition of substituting things that photograph better than they eat. Glue instead of milk, motor oil instead of syrup, cardboard behind the burger. None of it survives contact with a customer who then orders the real thing.
- We film what you sentThe product that arrives is the product on camera. If it needs assembling or heating we follow your instructions rather than improving on them.
- No inedible substitutesEvery technique used in the video is one a customer could repeat at home with the product they bought.
- Steam and sizzle are realFilmed hot rather than added afterwards. It costs a faster turnaround on the day and it is the difference between appetising and uncanny.
- Portion sizes as suppliedWe do not build a portion larger than the one you sell, because a portion built for the camera rather than the menu is the fastest way to produce a disappointed customer.
Why not just generate it
A real person on camera needs no AI label
Generated food video is cheap and useless here, because the thing being sold is a reaction and a sound that a model has never had.
- The disclosure sits with you, not the toolMeta, TikTok and the FTC all require advertisers to disclose AI generated people, voices and lip sync, and the label measurably reduces click through rate. Filmed with a real person eating your actual product, none of this meets those definitions.
- A generated mouthful has no soundThe crunch and the pour are recorded, not synthesised. In a feed with the volume on, that is most of the persuasion.
- This is not an argument against the toolsVelena spent eleven months producing content for Picsart, much of it edited inside their own product.
The two things that cost the money
Raw footage and advertising rights
Raw footage
Every usable take, unedited, at original camera resolution. Preparation is filmed continuously, so a food shoot generates a lot of it.
- Every usable take, not a selects reel
- Delivered with the final video, not later
- Yours to re-cut throughout the term
Advertising reach
The same 12 months term as Standard, with the platform limit removed and whitelisting on request.
- No platform restriction, at any spend
- Creator whitelisting on request
- Not onward licensing to another brand
How it works
Order to delivery in four steps
- OrderPick your length above and it goes straight to your basket. No consultation needed.
- BriefSend your order number, brief and preparation instructions through the contact page. We reply within one business day. Tell us now if anything is chilled or fresh.
- ShipPost the product by tracked delivery to High Wycombe, Buckinghamshire with the order number inside. Chilled items go by arrangement so filming happens on arrival.
- ReceiveYour MP4 arrives by shared Google Drive within 10 working days, ready to publish.
Sending from outside the UK
How this works if your product ships from abroad
We work with food and drink brands worldwide, and this range needs the real product on camera. Perishables make the timing tighter than any other category, so this matters more here.
- Email before you ship anything perishableA date is agreed first so filming happens the day it lands. A fresh product that sits in a depot over a weekend cannot be filmed at all.
- The clock starts on arrival, not on orderSend by any tracked international service to our High Wycombe, Buckinghamshire address. The working days quoted run from the day it reaches us.
- Mark it a commercial sample, pay duty at your endWe cannot clear a package held at customs, and food held at a border is usually food that can no longer be used.
- Send more than one unitAnything cooked or opened cannot be reset. A second unit means a second take is possible.
- What you are chargedPrices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Compare
The other packages
Same creator, same standard of filming on every tier. What changes is the script, the hooks, the rights and whether the raw footage comes with it.
StandardStandard
from £235 per video
Script, 2 hooks, all three formats, 12 months on Meta, TikTok and Google
View Standard
Premium
Best valueBundle, 3 videos
£610 for all three
3 Standard videos, 6 in total hooks, three products tested
View the bundle
All four on the food and drink packages page, finished work on the food and drink UGC portfolio, other categories on the UGC portfolio hub.
Featured UGC portfolio
Food first, then the rest of the range
Every category is on the UGC portfolio hub.
Bespoke
A full menu, or an ongoing retainer?
Some food and drink briefs do not fit a package: a whole menu shot in one session, a seasonal launch with a fixed press date, a monthly retainer feeding an ad account, or filming on location at a restaurant or venue. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full menu or range shoots
- On location at a restaurant or venue
- Launches with a fixed press date
- Monthly retainers for ad accounts
- Higher volume than three videos
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue

Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.

Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Email through our contact page before shipping anything fresh or chilled and we agree a delivery date so filming happens the day it arrives. Ambient and packaged products go by tracked post to High Wycombe, Buckinghamshire with the order number inside, like any other category.
No. Organic only. No paid media rights at this tier. That covers your product page, your own social accounts and your email, with no time limit on organic use. For Meta, TikTok and Google placements choose Standard, which carries a 12 month paid media licence.
No. No glue instead of milk, no motor oil instead of syrup, no fake steam added afterwards. Everything on camera is the product you sent, prepared the way you told us to prepare it. A customer who orders after watching should recognise what arrives.
More than one for anything cooked or opened. Food rarely survives a rehearsal, so a second unit means a second take is possible. For sealed or shelf stable products one is usually enough.
No. Velena is a real person, she is the one on camera and behind it, and your actual product is what she is tasting. There is no AI disclosure label to apply under Meta, TikTok or FTC rules. She has produced content for Picsart, an AI creative platform, so this is not a position against the tools.
Thirty seconds is the most ordered. Fifteen suits a single taste reaction in a feed placement. Forty five and sixty give room for a recipe or a full preparation sequence, which is where longer formats genuinely earn their price in this category.
10 working days, counted from the day your product arrives at our High Wycombe, Buckinghamshire address rather than the day you order. Files arrive as MP4 through a shared Google Drive.
Why it works
Premium in practice
Why preparation has to be planned
A recipe filmed without a shot list becomes a series of guesses about when to start the camera. Dough proves, sauce reduces, ice cream softens, and none of it waits. Planning that sequence in advance is the difference between a video that flows and a video assembled from whatever happened to be captured.
What raw footage is worth in food
A core product that sells year round can be re-cut from one shoot for a full season, and preparation footage in particular has a long life because a technique does not date the way a seasonal styling choice does. On a limited run or a Christmas line that value never arrives, which is why it is said here rather than after you have ordered.
Not sure this is the right tier? Tell us about the product and we will say so plainly, including when the answer is a cheaper one.
Full direction, 3 hooks, raw footage, all platforms
Pick your length above and it goes straight to your basket. Brief us straight after.






