LinkedIn services
LinkedIn outreach and content aimed at pipeline
A monthly lead generation campaign: targeted outreach, connection strategy, supporting content, engagement management and weekly reporting Built for conversations with named prospects rather than for followers.
★★★★★ 5.0 on Google from 10 reviews
Monthly, cancel with notice
Nothing is sent that misrepresents who is writing it, and no automation that breaches the LinkedIn user agreement is used at any price. If you want presence rather than pipeline, Personal Brand Management costs less and is the better fit.
What you get
What is included, and what is not
The rows that say not included carry this page. What you are buying is somebody else running an account with your name on it, so the access row and the approval row matter more than the deliverable count.
| Item | Detail |
|---|---|
| What is included | Five things: targeted outreach, connection strategy, supporting content, engagement management and weekly reporting |
| Targeting | A named list of companies and roles, agreed with you before anything is sent. |
| Connection strategy | Who to approach, in what order, and what the first message says. |
| Outreach | Written by hand for the person receiving it. No automated sequences and no templated first lines. |
| Supporting content | Posts that make the outreach land, because a message from a profile with nothing on it gets ignored. |
| Engagement management | Included, on both your posts and the conversations that matter. |
| Reporting | Weekly, not monthly, because a campaign going wrong should be caught inside a week. |
| Approval | The list and the messaging, before anything is sent. |
| Profile work | Included where it is needed. A weak profile undermines every message sent from it. |
| Reporting rhythm | Delivery is ongoing, reported weekly. |
| Term | Monthly rolling. 2 months notice to end it. |
| Access | Page roles or a tool you own. Never a password. |
| Guaranteed leads | Not offered. Nobody controls whether a stranger replies, and any agency guaranteeing a number is guessing with your money. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- A named target listCompanies and roles agreed with you before a single message goes out, so you are not finding out afterwards who was approached in your name.
- Messages written by handFor the person receiving them. Automated sequences are obvious to the recipient and they are how accounts get restricted.
- Content that supports the outreachA message from a profile with nothing on it gets ignored. The posting is not decoration here, it is what makes the outreach work.
- Weekly reportingA campaign going wrong should be caught in a week, not discovered at the end of a month when the list is spent.
- Engagement handledOn your posts and in the conversations worth being part of, which is often where the actual introduction happens.
- The profile fixed if it needs itBecause every message sent points back at it.
How this is run
Outreach that does not get your account restricted
- Automation is the fastest way to lose the accountTools that send at volume are detectable and they breach the user agreement. A restricted account is worth far less than the campaign that caused it, so we do not use them at any price.
- Written for the person, not the segmentA first message that could have been sent to four hundred people reads like it was. The response rate difference between that and a message that shows somebody looked is not marginal.
- Content and outreach are one thingThe message gets read because the profile behind it has something on it. Running outreach without posting is why most LinkedIn campaigns quietly stop working.
- Weekly, because lists are finiteYou only get to approach each person once. Finding out at week four that the messaging was wrong means a quarter of the list is gone, which is why reporting here is weekly.
The two things that decide the tier
Access, ownership and what we will not do
These are the two questions that arrive in almost every LinkedIn enquiry, so they are answered in full here rather than as a row in a table.
What we run
Targeting, outreach, supporting content and engagement, with the list and the messaging approved by you first.
- A named list, agreed before sending
- Messages written by hand
- Supporting posts and engagement
- Weekly reporting
What we will not do
The things that produce a short term number and a long term problem.
- No bought connections
- No automation that breaches the user agreement
- No messages that misrepresent the sender
- No guaranteed lead numbers
How it works
Order to delivery in four steps
- OrderMonthly subscription, straight to your basket.
- BriefSend who you sell to, what you sell and any accounts already in play through the contact page. We reply within one business day.
- Agree the list and the messageBoth approved by you before anything is sent, so nothing goes out in your name that you have not seen.
- RunningOutreach, supporting posts and engagement, with a report every week.
Nothing is posted from your account without your say so, and we do not ask for your password: access is granted through LinkedIn page roles or a scheduling tool you own, and it can be withdrawn in one click. We work with clients worldwide. Prices are in GBP.
Compare
The other packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Profile and Content AuditProfile and Content Audit
from £297 one off
A one off review with an action plan
View Profile and Content Audit- Personal Brand Management
Personal Brand Management
from £697 a month
Ongoing profile, content and engagement
View Personal Brand Management
The full side by side sits on the influencer packages page, and finished work sits on the case studies. Every other category is in the main shop.
Bespoke
More than one person, or a company page as well?
Some briefs do not fit a package. A leadership team posting together, a company page run alongside a founder profile, a campaign tied to a funding round or a conference, or a regulated sector where every post needs compliance sign off. When that is the shape of it we scope the work rather than pushing you into the nearest package.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Leadership teams posting together
- Company page plus founder profile
- Funding round and conference campaigns
- Regulated sectors needing sign off
- Multi market or multi language
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who does the work
Velena Nikolova
Co-Founder and Creative Director
Velena handles the visual side where a post needs one, and films short video for profiles that use it. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos writes and runs everything on this range. Named a LinkedIn Top Entrepreneurship Voice in 2024, and the account he built is the reference for the work rather than a case study he read about. More on the case studies.
Questions
Before you order
No, and nobody honest does. The list, the message and the frequency are controllable. Whether a stranger replies is not. An agency quoting a guaranteed number is padding the price or planning to count something that is not a lead.
No, at any price. Tools that send at volume are detectable, they breach the user agreement, and a restricted account is worth far less than the campaign that caused it.
You do. A named list of companies and roles is agreed before a single message is sent, so nothing goes out in your name to somebody you would not have chosen.
Because a list is finite and each person can only be approached once. Discovering at the end of a month that the messaging was wrong means a large part of the list is already spent.
A message from a profile with nothing on it gets ignored. The posting is not decoration here, it is what makes somebody take the message seriously enough to reply.
Personal Brand Management builds presence and an audience. This goes after named prospects. If your buyers already find you and the profile is the weak link, Personal Brand Management is cheaper and more appropriate.
Monthly rolling with 2 months notice to end it. Campaigns usually need a couple of months to say anything useful, but that is advice rather than a contract.
In practice
What this is and is not
Who buys it
Agencies, consultancies, software companies and professional services with a defined buyer and a deal size that justifies a conversation. It does not suit low value high volume selling, where the arithmetic of hand written outreach does not work.
Why nobody sensible guarantees leads
You can control the list, the message and the frequency. You cannot control whether a stranger replies. An agency quoting a guaranteed number is either padding the price to cover the risk or planning to count something that is not a lead.
When Personal Brand Management is the better buy
If your buyers already find you and the problem is that your profile does not convert them, Personal Brand Management costs less and fixes the actual issue. Dragos was named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies, the social media management page and the main shop. Dragos has worked alongside Sean Thompson at Snaptrip Group. Or tell us who you sell to.
A named list, messages written by hand, reported weekly
Monthly rolling with 2 months notice to end it. You approve the list and the messaging before anything is sent.