E-commerce and DTC UGC portfolio
Six e-commerce videos, six real brands, all filmed by one creator
Small appliances, furniture, supplements, apparel and food. Every video below went out for a paying client. Watch the work first, then pick the package that matches what you need.
★★★★★ 5.0 on Google from 10 reviews
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Four tiers, fixed prices, no consultation needed before ordering.
Real client work
Six e-commerce and DTC videos, and the brands they were made for
Every video below was filmed and edited by Velena for a paying client. Nothing here is a mock up, a spec piece or stock footage. Click any thumbnail to play.
Russell Hobbs
Distinctions Collection
Small appliancesTime4Sleep
Derwent Oat Upholstered Sofa Bed
FurnitureNuman
Glucomannan
SupplementsOGL
Clothing
ApparelAlpha Nutrition
Saffron supplements
SupplementsHoneyBee and Co.
Honey
Our own D2C brandVideos are loaded only when you press play, so the page stays fast. HoneyBee and Co. is our own direct to consumer brand, built and run in house, shown here as portfolio work rather than as a client.
What we create
Six e-commerce and DTC formats
The videos above sit across these six. Which one your product needs usually comes down to where the video is going, not what the product is.
- Product demoThe product working under real conditions. Shows scale, texture and use, which photography flattens. The format most often placed on a product page.
- Honest reviewCreator led, covering what it does well and what it does not. Reviews outperform scripted brand copy for purchase intent at the consideration stage.
- UnboxingPackaging and first reaction. High share rate, strong organic reach, and it tells you something about your own packaging you cannot see from inside the business.
- Before and afterResults over time. The direct response format for supplements, tools, skincare and anything where the change is the selling point.
- Paid ad creativeHook first, built for Meta and TikTok placements, with the argument made in the first three seconds rather than the last.
- How to and tutorialStep by step use. Reduces hesitation before purchase and support tickets after it.
Behind the content
Filmed in real settings, not a studio set
Stills from e-commerce shoots. The reason creator video outperforms polished brand film is that it looks like somewhere a customer might actually be.
Order
Four packages, fixed prices
Same creator, same standard, different rights and volume. Prices are live from the shop, so what you see here is what you pay.
Basic- Standard
- Premium
- Bundle, 3 videos
Full comparison on the e-commerce and DTC packages page. Every other category is on the UGC portfolio hub.
Client reviews
What clients say, word for word
"Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future."
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023."I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again."
Alex, Newmiuz. Google review, 5.0."Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging."
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself. She is a lifestyle creator with 13,000 Instagram followers and has been featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies.
Questions
About this work
Every video on this page was made for a paying client and published. The brands are named because the work is theirs. HoneyBee and Co. is the one exception and it is labelled as such: it is our own direct to consumer brand, which we built and run using the same services we sell, so it appears as portfolio work rather than as a client.
The format and the standard will, the styling will not. Each of these was briefed by a different brand with different products, audiences and rules. What carries across is that they are filmed by one creator in real settings rather than assembled from stock, which is what makes them read as genuine.
Order the package that fits, then send your brief through our contact page with the order number. Short and specific works best: what the product does, who it is for, the one thing a viewer should understand by the end, and any wording your legal team will not allow.
Five working days for Basic, seven for Standard, ten for Premium and ten to fourteen for the three video bundle. All counted from the day your product arrives at our Buckinghamshire address rather than the day you order.
Yes. We film in Buckinghamshire and work with brands across the UK and Europe. You cover shipping to our address and the finished files are delivered digitally wherever you are.
Yes. Social media management covers posting, community management and reporting on an ongoing basis. Many brands pair a content package with management so the videos keep working after delivery.
Why it works
What these six have in common
Different categories, one method
A sofa, a kettle range, two supplements, a clothing line and a jar of honey have almost nothing in common as products. What carries across is the method: one creator, real settings, the product genuinely used on camera, and the argument made in the first few seconds rather than saved for the end. That is why the same approach works for a considered furniture purchase and an impulse food buy.
Why we publish the brand names
Most agency portfolios show unattributed clips, which proves nothing. Naming the brand means the work can be checked. It also means we cannot show anything we did not make, which is the point of a portfolio and the reason ours is six videos rather than sixty.
What to look at while you watch
Watch the first three seconds of each, because that is where the money is won or lost in a feed. Then watch what the hands are doing. Product content fails when the creator talks about a product rather than using it, and the difference is visible within a second of the video starting.
Ready to brief one? Compare the four packages, or tell us about the product and we will say which tier fits, including when the answer is the cheapest one.
Get this for your product
Fixed prices, brief after checkout, files to your Google Drive in five to fourteen working days.