UGC paid ads creatives, filmed for live briefs

What they have in common

Four decisions taken before filming

None of these are production tricks. They are choices made at brief stage, and they are the same choices we take on your product.

• The problem opens the videoNot the brand, not the packaging. A viewer scrolling has to recognise themselves in the first two seconds or the rest never gets watched.
• One product, one argumentEach creative makes a single case. Trying to cover a range in thirty seconds is the most common reason an ad creative underperforms.
• Real use, filmed properlyThe product is used the way a customer would use it, which is why these read as a recommendation rather than a demonstration.
• Built to be cut three waysEvery creative is shot so the opening can be swapped without refilming. That is what makes hook testing possible at all.

Static work

We make image ads too

Three of six units from a flavour campaign for Bee Balm, run as whitelisted paid creative. Statics are not sold on the per creative tiers, only inside the campaign packs, which is why they live on the hub rather than here.

Hazelnut, liquid type

Client work

Grapefruit, gel type

Client work

Mango, it is back

Client work

The full set, plus a month of our own brand's feed, is on the ad creatives hub.

Before you order

The terms, in plain English

The full terms and conditions govern every order. These five change what you should do next.

• We make the creative, we do not run the accountVelena Lifestyle is an advertising agency, SIC 73110. Where the creative runs, to whom and at what budget is yours as the advertiser. Section 16.
• A full refund until filming startsIf we decline your brief, or you change your mind before we begin, you get everything back with no deduction. Section 7.
• The claims are yoursWe script from your approved claims list and film what is observable. You hold the evidence. Section 15.
• What the licence never allowsNo resale or sub licensing to another brand, and no using the content to train an artificial intelligence model or generate a synthetic likeness. Section 11.
• Some categories we declineGambling, adult, cryptoasset, political, tobacco and vaping, weapons and prescription medicines outright. Alcohol, supplements, CBD and financial products case by case. Section 6.
• Platform decisions are not oursA platform can reject or remove an advert for reasons nobody controls. We will help you understand a rejection at no charge.

Questions

About this work