PortfolioApps and SaaS portfolio
Apps and SaaS UGC videos, made for a platform with millions of users
Six shorts produced for Picsart, one of the world's leading AI powered creative platforms. Feature walkthroughs, AI transitions and photo to product stories, every one of them concepted, filmed and edited by Velena in High Wycombe, Buckinghamshire.
★★★★★ 5.0 on Google from 10 reviews
Start here
Every video below was filmed and edited by Velena for a live client brief and published on the client's own channels.
The client
An 11 month content partnership with Picsart
Picsart is one of the world's leading AI powered creative platforms, used by well over a hundred million people a month. Velena Lifestyle produced original creator content for them across an eleven month partnership, developing the concepts, filming, editing inside Picsart's own tools, writing the captions and running the approval workflow.
Content produced for Picsart generated millions of views. The brief was never a feature list read to camera. It was a creator using the product for something she would actually make, which is the only version of software UGC that survives three seconds of scrolling.
- 11 month partnershipA sustained working relationship rather than a one off commission, with concepts developed month by month against what was performing.
- Millions of viewsOn the content produced, across the platform's own channels.
- Concept, filming and edit in houseAll three by the same person, which is why the pacing works and why nothing was shot that could not be cut well.
- No subcontractors on any of itThe work you are about to watch was not briefed out to a creator network. It is the same two founders you would be dealing with.
Selected work
Six videos, six things the product can do
Each one takes a single capability and builds something worth watching around it rather than demonstrating it cold. Press any thumbnail to play.
Picsart Flow, AI transitions
AI editingPrivate albums and Cupid edits
TemplatesAI outfit transformation
AI editingOutfit transitions, phrase reveal
Creative editCustom photo tee, the setup
Photo to productCustom photo tee, the reveal
Photo to productVideos load only when you press play, so nothing is requested from YouTube until you choose to watch. For the same treatment on your product, every package is on the Apps and SaaS packages page.
What makes software content work
Four things every video above has in common
None of them are production tricks. They are the decisions taken before filming, and they are the same decisions we take on your brief.
- One capability per videoEvery video takes a single thing the product does and stays with it. Trying to cover a whole feature set in thirty seconds is the most common reason software content fails to land.
- A reason to watch that is not the featureA t-shirt reveal, a phrase reveal, a seasonal post somebody actually wants to send. The capability rides inside something worth finishing.
- Real use, filmed on real screensThe product is genuinely used, not mimed over stock interface with invented data. Software audiences are technical and they spot the difference immediately.
- Made by someone who edits for a livingVelena edits every video, so the person on camera and the person cutting it are the same person. Nothing gets shot that cannot be cut well.
Before you order
The terms, in plain English
The full terms and conditions govern every order. These four change what you should do next.
- We make content, we do not build softwareVelena Lifestyle is an advertising agency, SIC 73110. We do not develop, test, audit or certify any product, and nothing in our process is a security review, an accessibility audit or a compliance check. Section 2.1.
- A full refund until filming startsIf we decline your brief, or you change your mind before we begin, you get everything back with no deduction. Once filming has begun there is no refund. Section 7.
- What the licence never allowsNo resale or sub licensing to another brand, a marketplace or a reseller, on any tier, and no using the content to train an artificial intelligence model or generate a synthetic likeness. Section 11.
- Some categories we declineGambling, adult, cryptoasset and investment platforms, political, and anything requiring FCA authorisation are declined outright. Section 6.
Order the same thing
The four packages
Same creator, same approach as the work above. Choose your tier, then your video length at checkout. Nothing ships, because software is accessed rather than posted. Every tier from Standard up carries the same 12 months licence.
Basic- Standard
Standard
from £265 per video
Script, 2 hooks, all three formats, 12 months on Meta, TikTok, Google and LinkedIn.
View Standard - Premium
Premium
from £400 per video
3 hooks, the raw footage, creator whitelisting and reach across all platforms.
View Premium - Bundle, 3 videos
Bundle, 3 videos
£675 for all three
3 videos, 3 distinct angles, same 12 months licence on all three.
View the bundle
Full comparison, including which tier carries the raw footage, is on the packages page. Read the wider case in our guide to UGC for SaaS, or benchmark a brief with the UK UGC rate calculator.
Bespoke
A launch, a full feature set, or an ongoing retainer?
Some software briefs do not fit a package. A launch with a fixed date, an entire feature set filmed in one session, localisation into several markets, or a monthly creative retainer feeding a paid account. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Product launches with a fixed date
- Whole feature sets in one session
- Monthly creative retainers for ad accounts
- Localisation into several markets
- Higher volume than three videos
Client reviews
What clients say, word for word
“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
The process
How we would do this for you
- Choose and orderPick your tier and video length at checkout. No consultation needed before ordering.
- Send brief and accessGo to the contact page with your order number, a working login and the capability you want shown. We confirm within one business day.
- We use the productProperly, before filming, so the video shows a real path through the app rather than a click tour. On Standard and above the script comes back for approval.
- Receive and publishMP4 files through a shared Google Drive in every format your tier includes, ready to post or run as paid.
Questions
About this work
Yes. Every video above was produced for Picsart during an eleven month partnership and published on the client's own channels. There is no stock footage, mock up or speculative piece on this page.
Velena, all six, including the edits made inside Picsart's own tools. The person on camera and the person in the edit are the same person, which is unusual in this category and is the reason the pacing works. Nothing was briefed out to a creator network.
Yes. The approach is the same whether you are a hundred million user platform or pre launch: one capability per video, a reason to watch that is not the feature, and real use on real screens. Start with the packages page.
Yes, a working login or demo environment. Nothing is shipped, because software is accessed rather than posted, and timelines run from the day we can log in rather than the day you order.
On Premium only, and it cannot be added to a shoot after delivery. Original camera files and raw screen captures arrive with the finished exports.
No. We are an advertising agency. We use your product so we can film it honestly, but nothing we do is a security review, an accessibility audit, a performance test or a compliance check. Every claim in a video comes from you and the accuracy of it stays with you.
5 working days on Basic, 7 working days on Standard, 10 working days on Premium and 10 to 14 working days on the bundle, counted from the day we have working access.
Why it works
What eleven months on one product taught us
The feature is never the story
Every video above is built around something a viewer would watch anyway: a reveal, a transformation, a thing worth sending to a friend. The capability rides inside it. Software content that leads with the feature gets skipped, because nobody scrolls looking for a feature.
A long partnership beats a single commission
Eleven months meant each concept could be built on what the last one taught us, rather than starting from a blank brief every time. That is also the argument for the bundle over a single video: three angles from one round of learning is worth more than three unrelated commissions.
Editing inside the product is not a gimmick
For a creative tool, the edit is the demonstration. Making the video with the product being advertised is the most honest possible proof that it works, and it is the reason this partnership produced content that reads as genuine rather than as an advert about an app.
Ready to brief one? Compare the four packages, or tell us about the product and we will name the tier that fits, including when the answer is the cheapest one. If you want an ongoing channel rather than a set of videos, that is social media management UK.
Want six like these for your product?
Brief after checkout, files to Google Drive, and the same person on camera and in the edit. Nothing to ship, because it is software.