Basic tierWellness and fitness UGC
One wellness video, filmed by somebody who actually uses the stuff
A single fully edited wellness or fitness video, filmed with your product in the length you choose and delivered 5 working days after it reaches us. The tier for your product page and the channels you already own.
★★★★★ Rated 5.0 from 10 Google reviews
Enara Wellness had their whole UGC portfolio managed this way, and their review is further down this page.
Choose a length to add to your basket
Nothing is filmed until we confirm your brief and your approved claims. You can change your mind in the basket.
Prices are in pounds sterling and no VAT is added. Every figure here is in pounds sterling. Brands outside the UK are welcome: you cover shipping to us and the files are delivered digitally.
What you get
Exactly what is included, and what is not
The rows that say not included matter as much as the ones that do. Ordering the wrong tier is the most expensive mistake a wellness buyer makes here, and it is almost always the licence.
| Item | Detail |
|---|---|
| Videos | 1, filmed with your product. |
| Length | Your choice of 15, 30, 45 or 60 seconds, priced individually. |
| Formats | Every Reel is cut in all three ratios, being 9:16, 4:5 and 1:1. |
| Script | Not included. You set the concept and direction. |
| Hook variations | Not included. Two hooks start at Standard. |
| Usage rights | Organic only. No paid media rights at this tier. |
| Paid advertising | Not included. Available from Standard, which carries a 12 month paid media licence. |
| Raw footage | Not included. Raw footage sits on Premium. |
| Claims review | Included on every tier. We check the script against what you can evidence. |
| Revisions | 1 minor round. |
| Delivery | 5 working days from product receipt, via shared Google Drive. |
Included
What the price covers
- One fully edited videoFilmed with your product and cut to the brief you send us.
- Your choice of lengthFifteen, thirty, forty five or sixty seconds, each priced separately.
- Every aspect ratio9:16 for Reels and TikTok, 4:5 for feed, 1:1 for square and marketplace, from one shoot.
- Organic usage rightsProduct page, your own social channels and email, for as long as you sell the product.
- A claims read before filmingIncluded at every tier rather than sold as an extra.
- Delivery in 5 working daysCounted from the day the product lands with us, not the day you order.
The two things that cost the money
Raw footage and advertising rights
The two questions that arrive in almost every wellness enquiry, answered here in full rather than as a row in a table.
Raw footage
The finished video only. The unedited takes are not included, and cannot be added once a shoot has been delivered.
- No unedited takes
- No re-cutting into new adverts later
- Included on Premium
- Decide before filming, not afterwards
Advertising rights
Use on the channels you own, for as long as you sell the product. This tier does not license paid media on any platform.
- Your product page, website and email
- Your own Instagram, TikTok and Facebook
- Your own marketplace listings
- No advertising on Meta, TikTok and Google
Claims discipline
What we will and will not say about your product
Wellness sits closer to the regulated line than any other category we film. A video implying a health outcome you cannot evidence is a problem for you rather than for the creator, so we work inside your approved wording.
- We work from your approved claims listSend the wording your team has already cleared and we film inside it. If a line is not on the list it does not go in the video.
- We film use, not treatmentHow the product is taken or used, how it fits a routine, how it tastes or feels. All observable, none of it a claim about what it will do to somebody else.
- We flag anything that reads medicinalIf a requested line implies treating, preventing or curing something, we say so before filming rather than after the advert is live.
- No prescription productsWe film food supplements, fitness products, recovery and lifestyle wellness. Anything requiring a prescription is outside what we take on.
Why it reads as real
The creator actually lives it
A supplement video from somebody who does not train, or a recovery routine from somebody who has never needed one, is obvious within three seconds. Wellness audiences are unusually good at spotting it.
- Velena uses wellness products genuinelyNot as a shoot prop. The routine on camera is a version of one she already has, which is why the handling and the timing look unstudied.
- Filmed in real settingsKitchens, bathrooms, gym bags, hotel balconies. Not a set dressed to look like a home.
- No performance of an outcomeWe film use rather than results theatre. Nobody pretends to feel something on camera.
- Nothing generatedMeta, TikTok and the FTC now require AI generated people to be labelled, and a labelled ad underperforms. A real person using a real product has nothing to disclose.
How it works
Order to delivery in four steps
- OrderPick your length above and it goes straight to your basket. No consultation needed.
- BriefSend your order number, brief, ingredient list and approved claims through the contact page. We reply within one business day with the shipping address.
- ShipPost the product by tracked delivery with the order number inside. Filming starts the day it lands.
- ReceiveYour files arrive by shared Google Drive within 5 working days, ready to publish.
Terms in plain English
What you are agreeing to, without the legal register
You are sending a stranger your product and buying a video you cannot see first. These are the clauses that actually govern that.
- Nothing is filmed until the brief is confirmedConcept and claims are agreed in writing first, which is what makes a single revision round enough.
- Organic rights, and only organicThis tier licenses the video for channels you own. It does not license paid media on any platform, and buying the licence afterwards is not possible on a delivered shoot.
- The product is not returned by defaultConsumables are used. If you want equipment or apparel posted back, say so in the brief and cover the return postage.
- Substantiation stays with youYou are the advertiser. We script inside your cleared wording and flag anything that reads medicinal, but the evidence sits with the brand that holds it.
- We will turn work downIf a product is outside what we would genuinely use, or the claims cannot be supported, we say so before filming rather than delivering something hollow.
- The rest is on the terms pagePayment, licensing and liability are set out in full on the terms and conditions. Read those rather than a summary of them.
Compare
The other packages
Same creator, same standard on every tier. What changes is the script, the hooks, the rights and the raw footage.
Standard- Premium
- Best value
Full comparison on the wellness and fitness packages page, and finished work on the wellness UGC portfolio. Monthly content rather than a one off is social media management.
Bespoke
A whole range, or an ongoing retainer?
Some wellness briefs do not fit a package. A whole range shot in one session, a launch with a fixed press date, a monthly creative retainer feeding an ad account, or a subscription box that needs the same treatment every month. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full range or subscription box shoots
- Launches with a fixed press date
- Monthly creative retainers for ad accounts
- Higher volume than three videos
- Rush turnaround, subject to capacity
Client reviews
What clients say, word for word
“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Yes. Wellness UGC is filmed with the real product in hand. Send your order number, brief, ingredient list and approved claims through the contact page after checkout and we reply within one business day with our Buckinghamshire address.
No. Basic carries organic usage rights only, covering channels you own: your product page, your own social accounts and your email. For paid placements choose Standard, which carries a 12 month paid media licence.
Only ones you have cleared. We script from your approved claims list and film what is observable: how it is taken, how it fits a routine, how it tastes or feels. We will not imply a health outcome, and we flag any requested wording that reads as medicinal before filming.
Food supplements, protein and nutrition, fitness equipment and apparel, recovery products, sleep and relaxation, and general lifestyle wellness. Nothing requiring a prescription and nothing making a medicinal claim.
Thirty seconds is the most ordered and the safest default, because a routine needs room to show the product in sequence rather than held up to camera. Fifteen seconds suits a feed placement. Sixty gives space for a full morning or evening routine.
Files arrive within 5 working days, counted from the day your product reaches our Buckinghamshire address rather than the day you order. Everything comes through a shared Google Drive.
Yes. We film in Buckinghamshire and work with wellness brands internationally. You cover shipping to our address, marked as a commercial sample with a low declared value, and finished files are delivered digitally wherever you are.
Why it works
Basic in practice
Why wellness content fails more often than it should
Most of it is filmed by somebody performing a routine rather than having one. The tell is in the handling: a jar opened too carefully, a scoop measured too precisely, a face that reacts before the product has done anything. Audiences in this category have seen enough of it to discount the whole format, which is why the unstudied version outperforms the polished one so heavily.
What a good wellness brief contains
What the product is, who it is for, where it sits in a day, your approved claims list, and the ingredient list. That last pair is what separates a fast shoot from a slow one, because it removes the guessing about what can be said.
Where organic wellness content still wins
A routine video on a product page answers the question a photograph cannot, which is what actually happens when somebody uses this. For a brand that has never commissioned creator video, Basic on the three best selling lines teaches you more than one expensive advert.
Not sure this is the right tier? Tell us about the product and we will say so plainly, including when the answer is a cheaper one. Every package is on the wellness and fitness packages page.
One video, one figure, filmed the week it lands
Pick your length above and brief us straight after.