Wellness and fitness UGC packages
Wellness UGC that converts, with the price on the page
Routine, review, demo and paid ad creative for wellness and fitness brands, scripted inside your approved claims. Four tiers, fixed prices, no quote form and no consultation before you order.
★★★★★ 5.0 on Google from 10 reviews
Four packages, every price published
Prices read live from the shop, so what you see is what you pay. Rather see the work first? Watch the client videos.
Choose your package
Four wellness and fitness UGC packages
All four include filming on a real body, editing and delivery to a shared Google Drive. Pick the tier, then choose your video length on the product page. Every price below reads live from the shop.
Entry level
Basic
from £150 per video
- 1 wellness or fitness video
- Any length, 15s to 60s
- All 3 formats delivered
- Claims checked before filming
- Organic usage rights
- 1 revision round
- No paid ads licence
- Most ordered
Most ordered
Standard
from £225 per video
- 1 wellness or fitness video
- Script written for you
- 2 hook variations
- All 3 formats delivered
- 2 month ad licence
- 2 revision rounds
- No raw footage
Flagship
Premium
from £350 per video
- 1 wellness or fitness video
- Full creative direction
- 3 hook variations
- Raw footage included
- 12 month ad licence
- Creator whitelisting
- 3 revision rounds
Best value
Bundle: 3 videos
£595 for three videos
- 3 Standard tier videos
- A script per video
- 6 hook variations in total
- All 3 formats per video
- 2 month licence on all 3
- 2 revisions per video
- No raw footage
Not sure which? The comparison below sets them side by side, and the contact page gets you a straight answer, including when the answer is the cheapest tier.
Compare
What each tier actually buys you
The rows marked no matter as much as the rows marked yes. Ordering the wrong tier is the most expensive mistake a wellness buyer makes here, so the ceilings are published.
| Basic | Standard | Premium | Bundle | |
|---|---|---|---|---|
| Starting price | £150 | £225 | £350 | £595 fixed |
| Videos included | 1 | 1 | 1 | 3 |
| Lengths available | 15, 30, 45 or 60s | 15, 30, 45 or 60s | 15, 30, 45 or 60s | 30s each by default |
| Script | Your direction | Written for you | Full direction | One per video |
| Hook variations | None | 2 | 3 | 2 per video, 6 total |
| Formats delivered | All 3 | All 3 | All 3 | All 3 per video |
| Advertising rights | Organic only | 2 months | 12 months | 2 months |
| Raw footage | No | No | Yes | No |
| Creator whitelisting | No | No | Yes | No |
| Claims review | Included | Included | Included | Included |
| Before and after | No | No | Yes | No |
| Revision rounds | 1 | 2 | 3 | 2 per video |
| Delivery | 5 working days | 7 working days | 10 working days | 10-14 working days |
The two things that cost the money
Raw footage and advertising rights
The two questions that arrive in almost every wellness enquiry, answered here in full rather than as a row in a table.
Raw footage
The finished video only. The unedited takes are not included, and cannot be added once a shoot has been delivered.
- No unedited takes
- No re-cutting into new adverts later
- Included on Premium
- Decide before filming, not afterwards
Advertising rights
A two month paid media licence from delivery, covering Meta, TikTok and Google at any spend level.
- Meta, meaning Facebook and Instagram
- TikTok and Google, including YouTube
- Any spend, any number of campaigns
- Extendable, or step up to twelve months on Premium
Content formats
Six wellness and fitness formats
Which format your range needs usually comes down to where the video is going rather than what the product is.
- 01Daily routineWhere the product sits in a real morning or evening, in sequence, on camera. Builds habit association and repeat purchase intent, which is what most supplement and skincare adjacent lines actually need.
- 02Honest reviewTaste, texture, how it mixes, how it fits a routine and what it is not for. Answers the objections that stop a purchase, and works hardest on higher priced products.
- 03Problem to solutionOpens on the concern rather than the product. Usually the strongest performer on cold traffic and the format most wellness ad accounts underuse.
- 04Workout or use demoThe product actually in use rather than held up to camera. Necessary for equipment, apparel and anything with a technique to it.
- 05Paid ad creativeHook first, built for Meta and TikTok, with the argument made in the first three seconds. Two hooks on Standard, three on Premium.
- 06Before and afterResults over time, filmed under matched lighting with the real interval stated. Premium only, because it needs two sessions rather than one shoot.
Claims discipline
What we will and will not say about your product
Wellness sits closer to the regulated line than any other category we film. A video that implies a health outcome you cannot evidence is a problem for you, not for the creator, so we work inside your approved wording.
- We work from your approved claims listSend the wording your team has already cleared and we script inside it. If a line is not on the list it does not go in the video.
- We film use, not treatmentHow the product is taken, how it fits a routine, how it tastes or feels. All observable. None of it a claim about what it will do to someone else.
- We flag anything that reads medicinalIf a requested line implies treating, preventing or curing something, we say so before filming rather than after the advert is live.
- No prescription productsWe film food supplements, fitness products, recovery and lifestyle wellness. Anything requiring a prescription is outside what we take on.
How it works
Order to delivery in four steps
- Choose and purchasePick the tier here, then your video length on the product page. No consultation needed before ordering.
- Send your briefOrder number, brief and sizes through the contact page. We reply within one business day with the shipping address.
- Ship your productsTracked post with the order number inside. Filming begins the day they arrive. Items returned afterwards on request.
- Receive and publishMP4 files via shared Google Drive, ready to post or run as paid. Need ongoing posting? See social media management.
Bespoke
A whole range, or an ongoing retainer?
Some wellness briefs do not fit a package. A whole range shot in one session, a launch with a fixed press date, a monthly creative retainer feeding an ad account, or a subscription box that needs the same treatment every month. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure. Quotes can also be requested at [email protected].
- Full range or subscription box shoots
- Launches with a fixed press date
- Monthly creative retainers for ad accounts
- Higher volume than three videos
- Rush turnaround, subject to capacity
Client reviews
What clients say, word for word
"Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future."
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023."I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again."
Alex, Newmiuz. Google review, 5.0."Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging."
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who films your product
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video and appears on camera in every wellness video. Three years of brand content, 13,000 Instagram followers and a direct feature in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, claims review and delivery. Named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies.
Questions
Before you order
If the video is for your product page or your own channels, Basic is enough. If it is going into a Meta or TikTok ad account you need Standard, because Basic is organic only and buying it first means paying twice. Order Premium when you want the raw footage, a full year of ad rights, before and after work, or adverts running from a creator handle. Order the bundle to test three angles at once.
Only ones you have cleared. We script from your approved claims list and film what is observable: how it is taken, how it fits a routine, how it tastes or feels. We flag any requested wording that reads as medicinal rather than a permitted product claim before filming rather than after the advert is live.
You are, as the advertiser, which is why we script from your approved wording rather than writing health promises ourselves. The substantiation sits with the brand that holds the evidence.
Food supplements, protein and nutrition, fitness equipment and apparel, recovery products, sleep and relaxation, and general lifestyle wellness. Nothing requiring a prescription and nothing making a medicinal claim.
Premium only. It needs two sessions under matched lighting with a real interval between them, which is a scheduling commitment rather than an editing choice. The timeframe is stated on screen and we will tell you if nothing visibly changed rather than fabricating the second frame.
Two months from delivery on Standard and on the bundle. Twelve months on Premium. Both terms can be extended by arrangement, and the end date is stated in your delivery email.
Premium only. Every usable take, unedited, at original camera resolution, in the same Drive folder as the finished cut.
After checkout, send your order number, brief, ingredient list and approved claims through our contact page. We reply within one business day with our Buckinghamshire address. Ship by tracked post with the order number inside.
Why it works
Choosing between the four
The rights are the real difference, not the video
All four tiers deliver a video filmed by the same creators to the same standard. What changes is how long you can advertise with it, whether you hold the source files, and how much creative direction comes with it. Nobody sells a worse video at the bottom of a range, they sell a narrower licence, and it is more honest to say so.
Why two months and not twelve on Standard
Two months is long enough to test a creative properly and find out whether it works, and short enough that you are not paying for a licence on an advert you stopped running in week three. If it does work, extending is a conversation rather than a problem, and Premium starts at twelve months for campaigns you already know will run.
Why the claims list saves you money
Wellness is the most policed category we film. A brand that sends its cleared wording with the brief gets a script back once and approves it once. A brand that does not gets a script written on assumption, then corrected, and the included revision round is spent on language rather than on the edit it was meant for. It is the single thing that makes a wellness shoot fast rather than slow.
See the finished work on the wellness UGC portfolio, or tell us about the range and we will name the tier that fits.
Ready to order wellness UGC?
Fixed prices, brief after checkout, files to your Google Drive in five to fourteen working days.