Wellness UGC that performs, filmed by someone who uses it

Why it matters in wellness

The category where you often cannot say what it does

Wellness sits closer to the regulated line than anything else we film. That constraint is usually treated as a problem. Handled properly it is the reason this content works, because a video that does not promise an outcome is the only kind a sceptical audience still believes.

• We work from your approved claimsSend the wording your team has cleared and we script inside it. If a line is not on the list it does not go in the video.
• We film use, not treatmentHow it is taken, how it fits a routine, how it tastes. All observable, none of it a claim about what it will do to somebody else.
• The creator genuinely uses this categoryA supplement video from someone who does not train is obvious within three seconds, and wellness audiences are unusually good at spotting it.
• We will tell you if it did nothingOn before and after work, if nothing visibly changed in the time available we say so rather than fabricating the second frame.

Behind the content

Stills from wellness shoots

Filmed and edited in Buckinghamshire. These three come from the same shoots the packages are built from, which is why they also appear on the tier cards.

What we create

Six wellness and fitness formats

Which format your range needs usually comes down to where the video is going rather than what the product is.

• Daily routineWhere the product sits in a real morning or evening, in sequence. Builds habit association and repeat purchase intent, which is what most supplement lines actually need.
• Honest reviewTaste, texture, how it mixes and what it is not for. Naming the drawback is what makes the rest credible, and it matters more here than in any other category.
• Problem to solutionOpens on the concern the buyer already has, so the product arrives as an answer rather than an interruption. Usually the strongest performer on cold traffic.
• Workout or use demoThe product actually in use rather than held up to camera. Necessary for equipment, apparel and anything with a technique to it.
• Paid ad creativeHook first, built for Meta and TikTok, with the argument made in the first three seconds. Two hooks on Standard, three on Premium.
• Before and afterResults over time under matched lighting with the real interval stated. Premium only, because it needs two sessions rather than one shoot.

Client reviews

What clients say, word for word

Every review is reproduced word for word. Read them all on the reviews page.

Who you work with

Who films your product

Velena Nikolova

Co-Founder and Creative Director

Velena films and edits every video and appears on camera in every wellness video. Three years of brand content, 13,000 Instagram followers and a direct feature in Women's Health. More on the about page.

Dragos Nistor

Co-Founder and Business Strategist

Dragos handles briefs, claims review and delivery. Named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies.

Questions

About this work