The shoot you can still be cutting adverts from next year

What you get

Exactly what is included, and what is not

Every tier licenses the video for the same term. What this one adds is the source files, a third hook, the creator handle and a concept developed rather than briefed.

Included

What the extra buys

• Full creative directionConcept, script and shot list developed by Velena and agreed with you before filming, rather than executed from a brief.
• Three hook variationsOne more opening than Standard, and one more to rotate in when the winner fatigues.
• The raw footageEvery usable take, so your editor can build new adverts from the same shoot for as long as the licence runs.
• Creator whitelistingRun adverts from a creator handle rather than your brand account, which in wellness is usually the single largest lift available.
• Before and after, done honestlyTwo sessions under matched conditions with a real interval, which no single shoot can produce.
• 2 full roundsThe largest allowance in the range, on a shoot planned with you in advance.

The two things that cost the money

Raw footage and advertising rights

The two questions that arrive in almost every wellness enquiry, answered here in full rather than as a row in a table.

Results and timeframes

How we handle before and after honestly

The most persuasive format in wellness and the easiest to fake, which is exactly why buyers have learned to discount it.

• Same light, same angle, same time of dayA result that only appears when the lighting changes is not a result. Both frames are shot under matched conditions.
• The real timeframe on screenWhatever the gap actually was, that is what the video says. Six weeks is six weeks.
• Individual results vary, said out loudNot buried in a caption. If a result is one person's experience, the video says so, which is both correct and more believable.
• We will say if nothing changedIf the product did not visibly do anything in the time available, we tell you and we do not fabricate the second frame.

How it works

Order to delivery in four steps

1. OrderPick your length above and it goes straight to your basket.
2. Brief and conceptSend your order number, brief, ingredient list and approved claims through the contact page. Premium includes a concept, script and shot list agreed before filming.
3. ShipPost the product by tracked delivery with the order number inside.
4. ReceiveFinished cut, three hooks, every ratio and the full raw footage set arrive together within 10 working days.

Terms in plain English

What you are agreeing to, without the legal register

This tier hands over source files and access to a creator handle, so the clauses that govern those are the ones worth reading twice.

• The raw footage is yours to use, not to sellRe-cut it, run it, archive it. What the licence does not cover is passing the footage to another brand.
• Whitelisting access is granted, not given awayYou build and control the campaign through partnership access on Velena's handle, and access can be withdrawn at the end of the term or if the creative is changed beyond what was agreed.
• Before and after needs two sessionsWhich is a scheduling commitment on both sides. It cannot be added to a shoot that has already happened.
• Nothing is filmed until the concept is agreedThe shot list is signed off first, which is why two full rounds are rarely all used.
• Substantiation stays with youYou are the advertiser. We script inside your cleared wording and flag anything medicinal, but the evidence sits with the brand that holds it.
• The rest is on the terms pagePayment, licensing and liability are set out in full on the terms and conditions. Read those rather than a summary of them.

Questions

Before you order