Scripted wellness video, two hooks, built for an ad account

What you get

Exactly what is included, and what is not

Claims and licence terms are where wellness content goes wrong months after delivery, usually because nobody wrote either of them down. Both are in the table.

Included

What the price covers

• A script written for youWritten inside your cleared wording and confirmed in writing before anything is filmed.
• Two hook variationsTwo openings on the same body, built to be tested against each other in a live ad set.
• Every aspect ratioOne order covers every placement without a re-edit.
• Advertising rights for 12 monthsCovering Meta, TikTok and Google, at any spend, from the day of delivery.
• A claims read before filmingWe check the script against what you can evidence, and say so if a line worries us.
• Delivery in 7 working daysCounted from the day the product lands with us, everything sent together.

The two things that cost the money

Raw footage and advertising rights

The two questions that arrive in almost every wellness enquiry, answered here in full rather than as a row in a table.

Claims discipline

What we will and will not say about your product

Wellness sits closer to the regulated line than any other category we film. A video implying a health outcome you cannot evidence is a problem for you rather than for the creator, so we work inside your approved wording.

• We work from your approved claims listSend the wording your team has already cleared and we script inside it. If a line is not on the list it does not go in the video.
• We film use, not treatmentHow the product is taken or used, how it fits a routine, how it tastes or feels. All observable, none of it a claim about somebody else's outcome.
• We flag anything that reads medicinalIf a requested line implies treating, preventing or curing something, we say so before filming rather than after the advert is live.
• No prescription productsWe film food supplements, fitness products, recovery and lifestyle wellness. Anything requiring a prescription is outside what we take on.

How it works

Order to delivery in four steps

1. OrderPick your length above and it goes straight to your basket.
2. BriefSend your order number, brief, ingredient list and approved claims through the contact page. We confirm the script before filming.
3. ShipPost the product by tracked delivery with the order number inside.
4. ReceiveBoth hooks and every ratio arrive together within 7 working days.

Terms in plain English

What you are agreeing to, without the legal register

This is the tier most wellness ad accounts buy, so the clauses that govern an advert rather than a post are the ones worth reading.

• Nothing is filmed until the script is agreedConcept and claims are confirmed in writing first, which is what makes a single full revision round enough.
• The advertising licence runs from deliveryNot from the day you first run it. If the creative is still working at the end of the term, say so and we will extend rather than expect you to pull it.
• Organic use has no end dateOnly the paid media licence carries a term. Your own channels and product page keep the video.
• The product is not returned by defaultConsumables are used. If you want equipment or apparel posted back, say so in the brief and cover the return postage.
• Substantiation stays with youYou are the advertiser. We script inside your cleared wording and flag anything medicinal, but the evidence sits with the brand that holds it.
• The rest is on the terms pagePayment, licensing and liability are set out in full on the terms and conditions. Read those rather than a summary of them.

Questions

Before you order