Dragos Nistor of Velena Lifestyle reviewing a WooCommerce store on his laptop
Store audit

WooCommerce services

Find out what is actually wrong with your store

A written health check of your WooCommerce store: checkout tested end to end, speed, plugin conflicts, security, on-site SEO and the things quietly costing you orders. Up to 100 products or pages. Diagnosis only, with a fix list you can hand to anyone.

★★★★★ Rated 5.0 from 10 Google reviews

Fixed price, published

£445 one off, written report Add to your basket

We make no changes to your store. If you join a management plan afterwards, this fee comes off your first quarter.

100products or pages
Writtenreport, not a call
Creditedagainst care plans
As featured inWomen's Health|Rated★★★★★ 5.0 on Google from 10 reviews
High Wycombe, BuckinghamshireWorldwide clientsFixed prices, publishedFiles via Google Drive
Checkouttested end to end
Prioritisedfix list, not a data dump
Yours to keepuseful even if you never hire us
5.0 ★★★★★rated on Google

What you get

Exactly what is included, and what is not

An audit is worth having only if it tells you what to do first. This one ends in a prioritised list, not a hundred page export from a crawler that nobody reads twice.

ItemDetail
ScopeOne WooCommerce store, up to 100 products or pages.
CheckoutTested end to end as a real customer, including payment, shipping and email confirmations.
SpeedCore Web Vitals and load performance, on mobile and desktop, with the causes named.
Plugin stackEvery active plugin listed, with conflict risk, abandonment risk and duplication flagged.
SecurityPosture review: versions, exposed endpoints, login hardening, backup status.
On-site SEOIndexation, titles and descriptions, product schema, sitemap and Search Console health.
Conversion blockersThe things costing you orders that are not technical faults, named plainly.
DeliverableA written report and a prioritised fix list, ordered by impact against effort.
Changes to your siteNone. This is diagnosis. We do not touch anything without a separate agreement.
ImplementationNot included. We can quote it, or you can hand the list to your own developer.
PlatformWooCommerce on WordPress only.
CreditThe fee comes off your first quarter if you join the Care or Growth plan.

Why it exists

Two very different people buy this

The audit is the front door to everything else here, and it works for two people whose situations look nothing alike.

  • 01Something is wrong and nobody can say what

    Sales dipped, the site feels slow, or a plugin update broke something last month. You need a diagnosis before you spend money on a fix, and you need it in writing rather than as an opinion on a call.

  • 02You are thinking about moving platforms

    Migrations vary enormously depending on product data, URL structures and what is plugged in. The audit tells us exactly what is involved, which is why we start here rather than quoting a migration blind.

  • 03You want us to look after the store

    No store joins a management plan without one. We are not taking responsibility for a plugin stack we have never examined, and you are not paying us to discover it slowly.

In all three cases the report is yours to keep and act on however you like, including by hiring somebody else.

Included

What the price covers

  • A real checkout testWe go through your checkout as a customer would, on mobile and desktop, and tell you where it leaks. This is the single most valuable page on a store and the one most rarely tested properly.
  • Performance with causes attachedNot a score. The specific things making it slow, in the order worth fixing them.
  • The plugin stack, examinedWhat is installed, what is abandoned, what is duplicating something else, and what is most likely to break at the next update.
  • Security postureVersions, login exposure, and whether your backups would actually restore.
  • On-site SEO for a shopProduct schema, indexation and the ecommerce specific issues generic SEO audits miss.
  • A prioritised fix listOrdered by impact against effort, so you know what to do first and what can wait.

The boundary

Diagnosis, deliberately

This product ends with a document. That is a feature rather than a limitation, and it is worth understanding why before you buy.

Included

The findings

Everything we find, written down, in an order you can act on. It is yours whether or not you ever work with us again.

  • Written report, plain English
  • Prioritised by impact against effort
  • Screenshots and specifics, not generalities
  • Useful to any developer, not just us
Not included

The fixing

We make no changes to your store as part of this. Implementation is agreed separately, or you take the list elsewhere.

  • No changes made to your site
  • No plugin installs or edits
  • Implementation quoted separately
  • Fee credited if you join a care plan

How it works

Order to report in four steps

  1. OrderAdd it to your basket. No consultation call required first.
  2. AccessSend your store URL through the contact page with your order number. We reply within one business day and tell you exactly what access we need.
  3. ExamineWe test the checkout, measure performance, review the stack and go through the store as a customer and as an administrator.
  4. ReportYou get the written report and the prioritised fix list, and a call to walk through it if you want one.
What access we need, and what we do with itRead access is enough for most of the audit. For the plugin and security sections we ask for a temporary administrator account, which you delete the day the report lands. We change nothing while we are in there, and we say so in writing before you grant it.
Bigger than 100 products?The cap is there so the price stays honest. If your store is larger, tell us the numbers and we will say plainly what it costs rather than stretching this one until it stops being a fixed price.

Every price in this range is published. Nothing is quoted privately that is sold publicly to someone else.

Compare

The rest of the range

The audit is where most existing stores start. What follows depends on what it finds.

  • Dragos Nistor and Velena Nikolova with Silvi the Artist, whose WooCommerce store they builtStarting fresh

    Store Build

    £3,450 one off

    A complete new store, up to 20 products, handed over in full.

    View the build
  • Velena Nikolova of Velena Lifestyle in a retail shopAlready have a site

    Retrofit

    £1,950 one off

    Adds a shop to an existing WordPress site, styled to match.

    View the retrofit
  • Velena Nikolova of Velena Lifestyle checking a store on her phoneAfter the audit

    Care plan

    £245 per month

    Updates, backups, monitoring and a checkout test after every update run.

    View the plan

Everything side by side on the WooCommerce agency page.

Client reviews

What clients say, word for word

★★★★★

“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”

Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.
★★★★★

“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”

Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.
★★★★★

“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”

Alex, Newmiuz. Google review, 5.0.

Every review is reproduced word for word. Read them all on the reviews page.

Who you work with

A two person team, not an account queue

Velena Nikolova, Co-Founder and Creative Director of Velena Lifestyle

Velena Nikolova

Co-Founder and Creative Director

Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.

Dragos Nistor, Co-Founder and Business Strategist at Velena Lifestyle

Dragos Nistor

Co-Founder and Business Strategist

Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.

Questions

Before you order

Why it works

The audit in practice

Why the checkout gets tested by a human

Automated tools do not buy things. They will tell you a page is slow and miss entirely that your shipping calculator fails on a valid postcode, or that the confirmation email lands in spam, or that the mobile keyboard covers the card field. Those faults cost real orders every day and none of them show up in a crawl. Somebody has to go through and buy something.

Why the plugin stack matters more than most owners think

Most WooCommerce stores accumulate plugins the way a garage accumulates tools, and nobody removes anything in case it breaks something. The risk is not the number, it is the abandoned ones: a plugin last updated three years ago is a security exposure and a compatibility failure waiting for the next core release. Knowing which of yours are in that state is usually the most immediately actionable thing in the report.

What ordering the list is actually worth

Any competent audit can produce forty findings. The difficult and useful part is saying which three matter this month and which thirty-seven can wait a year, because a store owner with a job to do cannot act on forty. That ordering is the product, and it is why this report is short rather than long.

Not sure this is what you need? Describe what is happening and we will say plainly whether an audit will answer it.

Find out what is wrong before you pay anyone to fix it

Written report, prioritised fix list, and the fee comes off a care plan if you join one.