Care planWooCommerce services
Somebody has to look after it, and it should not be a script
Staging-tested updates, daily off-site backups with restores that are actually tested, security and uptime monitoring, and your checkout tested after every update run. Two people who know your store by name, capped at 10 stores.
★★★★★ Rated 5.0 from 10 Google reviews
Among the stores on this plan is the one we built for Silvi the Artist, a catalogue in the hundreds shipping worldwide. The people watching it are the two who built it.
Audit first, then monthly
Both can go in one basket. The audit fee comes off your first quarter, so ordering them together costs the same as ordering them apart and starts the work a fortnight earlier.
Prices are in pounds sterling and no VAT is added. International stores are welcome, and the currency shown is the currency charged.
What you get
Exactly what is included, and what is not
Most care plans are a cron job with an invoice attached. This one is capped because it involves two people actually looking, which does not scale to hundreds of sites.
| Item | Detail |
|---|---|
| Updates | WordPress core, plugins and theme, applied on staging first and checked before they reach your live store. |
| Checkout testing | Your checkout tested after every update run. A real transaction, not a page load. |
| Backups | Daily, held off-site, with restores tested rather than assumed. |
| Security monitoring | File integrity, login exposure, plugin vulnerability alerts and version hygiene. |
| Uptime monitoring | Continuous, with alerts to us. You find out from us, not from a customer. |
| Small changes | 1 hour a month for the things too small to quote for. Unused time does not roll over. |
| Monthly report | Written by a human. What was updated, what broke, what we watched, what needs a decision. |
| Response | Within one business day, business hours. There is no overnight line and we do not pretend there is. |
| Development work | Beyond the included hour, quoted separately or covered by the Growth plan. |
| Hosting | Not included. You keep your own hosting account and we work within it. |
| Onboarding | A Store Audit first, with its report inside 5 working days and its fee credited against your first quarter. |
| Leaving | 2 months notice. Everything stays yours and nothing is held back. |
The uncomfortable part
What happens at three in the morning
Every agency our size gets asked this and most give a comfortable answer. Here is the honest one, and then what we actually do about it.
- 01We are not a night shift
Two people cannot staff twenty four hours, and any agency of this size telling you otherwise is selling something it cannot deliver. You get a human response within one business day, in business hours.
- 02So we make the night matter less
Daily off-site backups with tested restores, continuous uptime alerting, and a documented rollback path. If something fails overnight, the recovery route already exists and does not depend on anyone being awake.
- 03And we reduce the odds
Updates go to staging first and your checkout is tested afterwards, because the overwhelming majority of overnight store failures are caused by an update applied straight to production hours earlier.
If you genuinely need a twenty four hour response, you need a larger agency and we will say so rather than take the money.
Included
What the price covers
- Updates that are tested, not just appliedEverything goes to a staging copy first. The point of a care plan is that updates stop being the thing that breaks your store.
- Your checkout, tested every timeAfter every update run, someone goes through and buys something. This is the most valuable page you own and the one most likely to break silently.
- Backups you could actually restoreDaily, off-site, and periodically restored to confirm they work. An untested backup is a belief rather than a safeguard.
- Monitoring that reaches a personUptime and security alerts come to us, so you hear about a problem from us rather than from a customer who could not pay.
- 1 hour a month for small thingsSwap an image, change a price, fix a wonky bit of text. The jobs too small to raise a quote for and too annoying to leave.
- A report a person wroteMonthly, in English, saying what happened and what needs your decision. Not an automated file of green ticks.
The two boundaries
What this plan is and is not
Two things decide whether a monthly fee stays honest, so both are stated rather than discovered in month three.
The audit
No store joins without one. We are not taking responsibility for a plugin stack we have never examined, and you should not pay us to discover it slowly.
- Report inside 5 working days of access
- Fee credited against your first quarter
- Tells you the real state of your store
- Yours to keep either way
10 stores
The number is the difference between this and a plan costing a fifth as much. A cheaper plan is a script running updates. This is two people who know your store by name.
- A hard cap, stated rather than implied
- Ask early if you want a place
- Not an unlimited support desk
- Not a twenty four hour line
How it works
Audit, onboard, then a rhythm
- AuditThe Store Audit first, always. Its fee comes off your first quarter.
- OnboardStaging set up, backups configured, monitoring connected, and anything urgent from the audit agreed before we take the store on.
- Monthly rhythmUpdates on staging, checkout tested, monitoring watched, your 1 hour of changes used however you like.
- ReportA written summary each month of what was done, what was watched, and anything needing a decision from you.
Terms in plain English
What you are agreeing to, without the legal register
A care plan is a standing relationship with access to your live store, so the clauses that actually govern it are here in the words we would use across a table.
- Rolling monthly, 2 months noticeNo minimum term beyond the month you are in. The notice period matches our social media management plans, so a store can be handed back in order rather than dropped mid update cycle.
- Leaving takes nothing with itYour hosting, domain, database and logins were always yours. We hand over backup and monitoring access, remove ourselves, and nothing we installed stops working.
- The hour is a month at a timeIt does not roll over, because an hour saved for a year is a development project with a deadline attached and deserves to be quoted properly.
- We watch, we do not hostYour hosting account stays in your name. Hosting a site as well as managing it means leaving involves a migration, and we would rather you stayed because the work is good.
- We will turn work downIf the audit shows a store that needs a larger agency or a different kind of help, we say so before taking a first payment.
- The rest is on the terms pagePayment, liability and access are set out in full on the terms and conditions. Read those rather than a summary of them.
Compare
The rest of the range
Care keeps a store steady. The others build it, fix it or tell you what state it is in.
Required firstStore Audit
£445 one off
Written health check. Required before any plan, credited against your first quarter.
View the audit- Actively growing
Growth plan
£495 per month
Everything in Care plus 3 hours of development and performance work.
View the plan - Starting fresh
Store Build
£3,450 one off
A complete new store, up to 20 products, handed over in full.
View the build
Everything side by side on the WooCommerce agency page.
Bespoke
A store this plan was not written for?
Some stores need looking after in a way a fixed monthly plan cannot describe. A multisite network, a store doing serious volume where an hour of downtime is measured in orders, subscriptions with renewals running daily, or a business that genuinely needs cover outside business hours. When that is the shape of it we say so honestly and scope it, or tell you that a larger agency is the right answer.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Multisite networks
- High volume stores where downtime is measured in orders
- Subscription stores with daily renewals
- Cover outside business hours
- Stores needing a named developer on retainer
Client reviews
What clients say, word for word
“Working with Velena and Dragos has been one of the best decisions I have made for my business. They built my entire ecommerce website from scratch, with over 870 products and worldwide shipping, and the result is exactly what I had hoped for.”
Silvi, SILVI The Artist. Client testimonial.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
One team, from the first brief to the last hand off
Velena Nikolova
Co-Founder and Creative Director
Velena leads the filming and the edit, so the idea and the execution never pass between strangers. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos runs the brief, the schedule and the delivery, and is on camera for couple and male led work. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you join
Taking responsibility for a store we have never examined is bad for both of us. We would be inheriting whatever is already in there and being blamed for faults that predate us, and you would be paying us to discover them slowly. The audit fee comes off your first quarter, so joining a plan makes it effectively free.
You get a human response within one business day, in business hours, and no claim of a night shift that does not exist. What covers the night is above: tested backups, uptime alerting and a documented rollback path, so recovery never depends on anyone being awake.
A plan at that price is a script. It applies updates automatically, takes a backup nobody has ever restored, and emails you a file of green ticks. Nothing in it involves a person looking at your store. Here, updates are tested on staging, your checkout is tested afterwards by someone buying something, and the monthly report is written rather than generated.
Anything small: swapping an image, changing prices, fixing text, adding a product, adjusting a shipping rate. It is for the jobs too small to be worth quoting for. It does not roll over, because an hour a month kept for a year is a development project and that is the Growth plan instead.
No. You keep your own hosting account in your own name and we work within it. Hosting your site as well as managing it means leaving involves a migration, and we would rather you stayed because the work is good.
2 months notice and that is it. Your hosting, your domain, your database and your logins were always yours. We hand over backup access and monitoring details and remove ourselves. Nothing is held back and nothing breaks on the way out.
We cap this at 10 stores and state the number openly, so it is worth asking early. If we are full we will say so rather than taking you on and doing it badly. Ask through the contact page before buying the audit if a place matters to you.
Care if the store is steady and you mainly want it safe, updated and watched. Growth if you are actively changing things: new features, performance work, conversion improvements. The practical test is whether you have a list of things you want done. If you do, 1 hour a month will frustrate you.
Why it works
Care in practice
Why updates are the whole problem
Almost every WooCommerce store that breaks does so within hours of an update. That is not an argument for avoiding updates, because unpatched stores get compromised. It is an argument for testing them somewhere that is not your shop. Doing that takes slightly longer and removes the largest cause of unplanned downtime for a business like yours.
Why the checkout gets tested by hand
Monitoring tells you the site is up. It does not tell you that the shipping calculator started rejecting a valid postcode, that a gateway update changed a setting, or that confirmation emails quietly stopped sending. Those faults leave the site perfectly available and stop it taking money, and the only reliable way to catch them is for a person to go through and buy something.
Why the cap is stated openly
Because it is the honest version of what you are buying. An agency managing four hundred sites with a team of six is running software, and it should cost what software costs. Two people managing a small number of stores is a different product, and the number is the proof rather than the marketing.
What a store on this plan usually needs next
Once a store is stable, the constraint stops being technical. Product pages with nothing on them but photography, and a social account that has not posted since launch, cost more orders than a plugin conflict ever will. That is what our e-commerce UGC packages and social media management are for, and several stores here run both alongside the plan.
Not sure this is the right plan? Tell us about the store and we will say plainly which one fits, including when the answer is neither.
Updates tested, backups restored, checkout checked, by people
Every plan starts with an audit, and its fee comes off your first quarter.