WooCommerce services
Somebody has to look after it, and it should not be a script
Staging-tested updates, daily off-site backups with restores that are actually tested, security and uptime monitoring, and your checkout tested after every update run. Two people who know your store by name, capped at 10 stores.
★★★★★ Rated 5.0 from 10 Google reviews
Monthly, published
£245 per month, 2 months notice Start with the Store AuditNo store joins a plan without an audit first, and the £445 fee comes off your first quarter. That is the button above.
What you get
Exactly what is included, and what is not
Most care plans are a cron job with an invoice attached. This one has a cap on it because it involves two people actually looking, and that does not scale to hundreds of sites.
| Item | Detail |
|---|---|
| Updates | WordPress core, plugins and theme, applied on staging first and checked before they reach your live store. |
| Checkout testing | Your checkout tested after every update run. A real transaction, not a page load. |
| Backups | Daily, held off-site, with restores tested rather than assumed. |
| Security monitoring | File integrity, login exposure, plugin vulnerability alerts and version hygiene. |
| Uptime monitoring | Continuous, with alerts to us. You find out from us, not from a customer. |
| Small changes | 1 hour a month for the things too small to quote for. Unused time does not roll over. |
| Monthly report | Written by a human. What was updated, what broke, what we watched, what needs a decision. |
| Response | Within one business day, business hours. There is no overnight line and we do not pretend there is. |
| Development work | Beyond the included hour, quoted separately or covered by the Growth plan. |
| Hosting | Not included. You keep your own hosting account and we work within it. |
| Onboarding | A Store Audit is required first, credited against your first quarter. |
| Cancellation | 2 months notice. Everything stays yours and nothing is held back. |
The uncomfortable part
What happens at three in the morning
Every agency our size gets asked this and most give a comfortable answer. Here is the honest one, and then what we actually do about it.
- 01We are not a night shift
Two people cannot staff twenty four hours, and any agency of this size telling you otherwise is selling something it cannot deliver. You get a human response within one business day, in business hours.
- 02So we make the night matter less
Daily off-site backups with tested restores, continuous uptime alerting, and a documented rollback path. If something fails overnight, the recovery route already exists and does not depend on anyone being awake.
- 03And we reduce the odds
Updates go to staging first and your checkout is tested afterwards, because the overwhelming majority of overnight store failures are caused by an update applied straight to production hours earlier.
If you genuinely need a twenty four hour response, you need a larger agency and we will say so rather than take the money.
Included
What the price covers
- Updates that are tested, not just appliedEverything goes to a staging copy first. The point of a care plan is that updates stop being the thing that breaks your store, and applying them blind to production defeats the purpose entirely.
- Your checkout, tested every timeAfter every update run, someone goes through and buys something. This is the single most valuable page you own and the one most likely to break silently.
- Backups you could actually restoreDaily, off-site, and periodically restored to confirm they work. An untested backup is a belief, not a safeguard.
- Monitoring that reaches a personUptime and security alerts come to us. You should hear about a problem from us rather than from a customer who could not pay.
- 1 hour a month for small thingsSwap an image, change a price, fix a wonky bit of text. The jobs too small to raise a quote for and too annoying to leave.
- A report a person wroteWritten monthly, in English, saying what happened and what needs your decision. Not an automated PDF of green ticks.
The two boundaries
What this plan is and is not
Two things decide whether a monthly fee stays honest, so they are stated in full rather than discovered in month three.
The audit
No store joins without one. We are not taking responsibility for a plugin stack we have never examined, and you should not pay us to discover it slowly.
- £445, credited against your first quarter
- Tells us exactly what we are taking on
- Tells you the real state of your store
- Yours to keep either way
10 stores
We publish the number because it is the difference between this and a plan costing a fifth as much. A cheaper plan is a script running updates. This is two people who know your store.
- A hard cap, published
- Ask early if you want a place
- Not an unlimited support desk
- Not a twenty four hour line
How it works
Audit, onboard, then a rhythm
- AuditThe Store Audit first, always. Fee credited against your first quarter.
- OnboardStaging set up, backups configured, monitoring connected, and anything urgent from the audit agreed before we take the store on.
- Monthly rhythmUpdates on staging, checkout tested, monitoring watched, your 1 hour of changes used however you like.
- ReportA written summary each month of what was done, what was watched, and anything that needs a decision from you.
Every price in this range is published. Nothing is quoted privately that is sold publicly to someone else.
Compare
The rest of the range
Care keeps a store steady. The others build it or fix it.
Required firstStore Audit
£445 one off
Written health check. Required before any plan, credited against your first quarter.
View the audit- Actively growing
Growth plan
£495 per month
Everything in Care plus 3 hours of development and performance work.
View the plan - Starting fresh
Store Build
£3,450 one off
A complete new store, up to 20 products, handed over in full.
View the build
Everything side by side on the WooCommerce agency page.
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”
Alex, Newmiuz. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you join
Because taking responsibility for a store we have never examined is bad for both of us. We would be inheriting whatever is already in there and being blamed for faults that predate us, and you would be paying us to discover them slowly. The £445 fee comes off your first quarter, so joining a plan makes it effectively free.
You get a human response within one business day, in business hours. Two people cannot staff a night shift and we will not claim otherwise. What covers the night is daily off-site backups with tested restores, continuous uptime alerting and a documented rollback path, so recovery does not depend on anyone being awake. If you genuinely need a twenty four hour response, you need a larger agency and we will tell you so.
Because a plan at that price is a script. It applies updates automatically, takes a backup nobody has ever restored, and emails you a PDF of green ticks. Nothing in it involves a person looking at your store. Here, updates are tested on staging, your checkout is tested afterwards by someone buying something, and the monthly report is written rather than generated. That is why the number of stores is capped and published.
Anything small: swapping an image, changing prices, fixing text, adding a product, adjusting a shipping rate. It is for the jobs too small to be worth quoting for. It does not roll over, because an hour a month kept for a year is a development project and that is the Growth plan instead.
No. You keep your own hosting account in your own name and we work within it. Hosting your site as well as managing it means leaving involves a migration, and we would rather you stayed because the work is good.
2 months notice and that is it. Your hosting, your domain, your database and your logins were always yours. We hand over backup access and monitoring details and remove ourselves. Nothing is held back and nothing breaks on the way out.
We cap this at 10 stores and publish the number, so it is worth asking early. If we are full we will say so rather than taking you on and doing it badly. Ask through the contact page before buying the audit if a place matters to you.
Care if the store is steady and you mainly want it safe, updated and watched. Growth if you are actively changing things: new features, performance work, conversion improvements. The practical test is whether you have a list of things you want done. If you do, 1 hour a month will frustrate you.
Why it works
Care in practice
Why updates are the whole problem
Almost every WooCommerce store that breaks does so within hours of an update. That is not an argument for avoiding updates, because unpatched stores get compromised, it is an argument for testing them somewhere that is not your shop. Applying them to a staging copy, checking the store still works and then pushing takes slightly longer and removes the single largest cause of unplanned downtime for a business like yours.
Why the checkout gets tested by hand
Monitoring tells you the site is up. It does not tell you that the shipping calculator started rejecting a valid postcode, or that the payment gateway update changed a setting, or that confirmation emails quietly stopped sending. Those faults leave the site perfectly available and stop it taking money, and the only reliable way to catch them is for a person to go through and buy something.
Why we publish the cap
Because it is the honest version of what you are buying. An agency managing four hundred sites with a team of six is running software, and it should cost what software costs. Two people managing a small number of stores is a different product at a different price, and the number is the proof rather than the marketing.
Not sure this is the right plan? Tell us about the store and we will say plainly which one fits, including when the answer is neither.
Updates tested, backups restored, checkout checked, by people
Every plan starts with an audit, and its fee comes off your first quarter.