Velena Nikolova and Dragos Nistor, the two founders of Velena Lifestyle

WooCommerce agency, High Wycombe, Buckinghamshire

A WooCommerce Agency With Every Price on the Page

WordPress and WooCommerce only. Two founders. No subcontractors.

We build stores, add shops to sites that never had one, and look after the ones already trading. We do not do Shopify, Wix or Magento, and the site you are reading this on is a WooCommerce store we run ourselves.

Rated 5.0 from 10 Google reviews

WordPress onlyOne platform, done properly
Two foundersThe people who build it are the people you talk to
Every pricePublished, none behind a form
Our own storesRun on exactly what we sell
As featured inWomen's Health|Rated★★★★★ 5.0 on Google from 10 reviews
High Wycombe, BuckinghamshireWorldwide clientsFixed prices, publishedFiles via Google Drive

Why one platform

We Only Do WooCommerce, and That Is the Point

Most agencies will build you whatever you ask for. That sounds like flexibility until something breaks at nine on a Friday and nobody has seen that plugin conflict before. We chose one platform and learned it properly.

We run it ourselves

This site is a WooCommerce store with ninety eight products in it. Our own honey brand is another. Every technique we sell, we have already broken and fixed on something of ours.

You own everything

Open source, your hosting, your database, your customer list. No platform fee on every sale, and no version of this where leaving us means leaving your store behind.

The stack is settled

WordPress, WooCommerce, a page builder we know inside out, LiteSpeed caching, Cloudflare, image compression, and SEO configured rather than installed. The same stack every time, which is why it is fast every time.

Starting from nothing

Your First Store, Built Properly

For businesses going online for the first time, or moving off a marketplace and finally owning the shopfront. One fixed price, one revision round, and a store you can actually run yourself afterwards.

Most people start here

WooCommerce Store Build

£3,450

One-off. Everything below included.

  • Designed and built on WordPress and WooCommerce
  • Up to 20 products loaded, categorised and checked
  • One payment gateway and one shipping zone configured
  • Legal pages, SEO, analytics and Search Console set up
  • 1 consolidated revision round
  • 30 day snag window after launch
See the full specification
Launching and want content too

Store Launch Bundle

£3,995

Saves £345 against buying the three separately.

  • The complete WooCommerce Store Build above
  • Local & Search Setup: Google Business Profile, Search Console and Bing
  • Three UGC videos from our E-commerce and DTC range, filmed for your products
  • Everything a new store needs to go live and be found
See what is in the bundle

More than 20 products? The maths is on the page, not behind a call.

Each extra block of 10 products is £150. So a hundred-product store is the build plus eight blocks, and you can work that out yourself right now without speaking to anyone. That is the whole idea.

Already trading

You Have a Store. Something Is Not Right.

Slow checkout, a plugin stack nobody understands, a site that was fine three years ago, or a shop sitting on a platform charging you for every sale. Start by finding out what is actually wrong.

Start here

WooCommerce Store Audit

£445

Written report. No changes made to your site.

  • Checkout flow, tested end to end
  • Speed and Core Web Vitals
  • Plugin stack and conflict risk
  • Security posture and on-site SEO
  • Prioritised fix list you can hand to anyone
  • Up to 100 products or pages
Book the audit

WooCommerce Retrofit

£1,950

Adds a shop to a WordPress site that never had one.

  • Shop architecture designed around your existing site
  • Checkout styled to match, so it looks like it always belonged
  • One payment gateway and one shipping zone
  • Up to 20 products loaded
  • WordPress only. We confirm your theme is compatible before you pay
See the specification

Moving to WooCommerce

Scoped from the audit

The one thing here we will not put a fixed price on.

Migrations from Shopify, Wix, Squarespace or a marketplace vary enormously: product data quality, URL structures, review history, subscriptions in flight. Anyone quoting a flat price for that without looking is guessing.

So we start with the audit, which tells us exactly what is involved, and its fee comes off the migration.

Talk to us about moving

After it is live

Someone Has to Look After It

A store is not a project that finishes. Plugins update, payment gateways change their rules, and the day your checkout quietly breaks is the day nobody tells you. We take on a small number of stores and actually watch them.

Care

£245

Per month. Two months notice, cancel any time after that.

  • Core, plugin and theme updates, tested on staging first
  • Daily off-site backups, with restores actually tested
  • Security and uptime monitoring
  • Your checkout tested after every update run
  • 1 hour of small changes each month
  • A monthly report written by a human, not generated
Ask about Care
For stores actively growing

Growth

£495

Per month. Everything in Care, plus development time.

  • Everything in the Care plan
  • 3 hours of changes and development each month
  • Performance and Core Web Vitals work
  • A quarterly review of how your store actually converts
  • Priority in the queue
Ask about Growth

We audit first, always

No store joins a plan without an audit. We are not inheriting a plugin stack blind and then being blamed for what was already in it. The audit fee comes off your first quarter.

one business day, honestly

Two people cannot promise a three in the morning phone line, so we do not. You get a response within one business day, and updates go on staging before they go anywhere near your customers.

What covers the night

Daily off-site backups, uptime alerting, and a documented rollback. If something fails at three in the morning, the recovery path already exists and does not depend on anyone being awake.

Maximum 10 stores

We cap how many stores we look after, and we publish the number. A plan costing less than this is a script running updates. This is two people who know your store by name.

Stores we have built

Three Stores, Three Different Problems

Anyone can show you a shop that looks nice. These three are here because each one solved a different commerce problem, and because we publish what they score. Hover any card to walk down the page.

silvitheartist.com
The Silvi the Artist online shop, a WooCommerce store built by Velena Lifestyle Hover to scroll

Client store

Silvi the Artist

A catalogue problem. Every painting exists as an original, a canvas print and a paper print, each at three sizes, and the shop has to make that feel simple rather than like a spreadsheet.

  • 143 works
  • 7 series
  • Three formats
  • Ships worldwide
Mobile82
Desktop99
Visit the store
honeybeeandco.uk
The HoneyBee and Co. raw honey shop, a WooCommerce subscription store Hover to scroll

Our own brand

Core Web Vitals: passed

HoneyBee & Co.

A subscription problem. Repeat delivery, saved discounts, two currencies and two languages, without turning checkout into an obstacle course. We run this one ourselves, so nothing about it is theoretical.

  • Subscribe and save
  • Multi-currency
  • Two languages
  • 4.9 from 55 reviews
Mobile79
Desktop99
Visit the store
velenalifestyle.com
The Velena Lifestyle homepage, a WooCommerce store selling published-price packages Hover to scroll

This site

Velena Lifestyle

A scale problem. Ninety eight packages across twelve categories, every price published and read live from the shop rather than typed into a page. The site you are reading runs on exactly what we sell.

  • 98 products
  • 12 categories
  • Live prices
  • No quote forms
Mobile87
Desktop99
You are here

Scores are Google PageSpeed Insights, measured 8 August 2026. Mobile is tested on a mid-range Android over throttled slow 4G, which is why it reads lower than desktop everywhere on the web. Run the tests yourself: the URLs are on the cards.

How a build runs

Four Stages, and You Know Where You Are in All of Them

Brief

You tell us what you sell and how it ships. We tell you honestly whether the fixed price covers it, before any money moves.

Build

Design and build on staging. You see it working before it is public, with your real products in it rather than placeholder text.

Revise

1 consolidated round. You collect everything in one go, we do it in one go, which is faster for both of us than a fortnight of small messages.

Launch and hand over

Live, with a 30 day snag window and a handover document. You own the lot: hosting, logins, everything.

Client reviews

What clients say, word for word

★★★★★

“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”

Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.
★★★★★

“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”

Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.
★★★★★

“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”

Alex, Newmiuz. Google review, 5.0.

Every review is reproduced word for word. Read them all on the reviews page.

Who you work with

A two person team, not an account queue

Velena Nikolova, Co-Founder and Creative Director of Velena Lifestyle

Velena Nikolova

Co-Founder and Creative Director

Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.

Dragos Nistor, Co-Founder and Business Strategist at Velena Lifestyle

Dragos Nistor

Co-Founder and Business Strategist

Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.

Before you ask

Common Questions

Is this the same as your E-commerce and DTC UGC packages?

No, and it is worth being clear because the words overlap. This page is about building and looking after the store itself: the website, the checkout, the products, the hosting.

Our E-commerce and DTC UGC packages are videos filmed for brands to run as ads and post on social. Different service entirely. Plenty of clients buy both, which is why the Launch Bundle exists.

Do you work on Shopify, Wix or Squarespace?

No. We build and maintain WooCommerce only. We will happily move you from one of those onto WooCommerce, but we do not take on work that stays on another platform.

That is a deliberate limit rather than a gap. One platform, known properly, is worth more to you than five known passably.

What happens if my store breaks in the middle of the night?

We will be honest with you: two people cannot staff a night shift, and any agency our size telling you otherwise is selling you something they cannot deliver.

What we do instead is make the night matter less. Daily off-site backups with tested restores, uptime alerting, and a documented rollback path. If something fails at three in the morning, recovery does not depend on anyone being awake. You get a human response within one business day.

Why do I have to buy an audit before joining a management plan?

Because taking responsibility for a store we have never examined is bad for both of us. We would be inheriting whatever is already in there, and you would be paying us to discover it slowly.

The audit tells us exactly what we are taking on, and tells you what state your store is actually in, which is useful whether or not you go on to hire us. The fee comes off your first quarter.

What if I have far more than 20 products?

Then you add product blocks, and the price is still on the page. Each block of 10 products is £150, so you can calculate your own total before contacting us.

If your catalogue runs to thousands of items with complex variations, that is genuinely a different job and we will say so rather than quietly stretching a fixed price to breaking point.

Do you run Google Ads or manage my ad accounts?

We do not manage ad accounts. We can set one up properly in your own account and hand it over, and we make the creative, but the ongoing management of your spend is not something we take on.

Who actually does the work?

The two of us. There is no account manager, no subcontractor, and no offshore team you find out about later. The person who answers your email is the person doing the work.

WooCommerce agency, United Kingdom

Two Doors, Same Two People

Whether you are opening a shop or fixing one, every price you need is already on this page. If your situation does not fit one of them, tell us and we will say so honestly.