Full Destination Feature, a campaign you own outright

What you get

What is included, and what is not

The rows that say not included carry this page. A trip happens once and the light on the day cannot be ordered again, so what is and is not in scope has to be settled before anybody books a flight.

Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.

Included

What the price covers

• Twelve edited ReelsEnough to run a full season without repeating a location or a framing, which is the point at which short form stops feeling like a trial.
• A feature filmCut for the hero slot on your own site and for YouTube, from the same trip rather than as a separate commission.
• A written featureLong form text about the destination, ready to publish. Most boards have footage and no words, and the words are what search finds.
• A caption packWritten to the Reels, in your voice, so the person scheduling them is not writing fifteen captions on a Friday afternoon.
• Outright ownershipNo term, no platform limit, and the right to pass content to operators, partners and agencies as you see fit.
• One trip, four content typesReels, stills, film and text from a single visit, which is the whole economic argument for this tier over commissioning separately.

Why the buyout sits here

A destination cannot work inside a licence term

• Destination footage outlives a campaignA product shot ages when the packaging changes. A coastline does not. Licensing footage of a place for a fixed term means paying twice for something that never stopped being accurate.
• Boards do not use content aloneRegional operators, hotel partners, airlines and trade agencies all end up wanting the same assets. Every one of those is a sub-licence conversation under a term licence, and none of them is under a buyout.
• The written feature is the part most boards skipVideo gets discovered on social and then verified on a search engine. A destination with a full set of Reels and no article is invisible at the second step, and the article is far cheaper to produce during the trip than after it.
• Four content types from one set of travel costsYou are covering travel and stay either way. The difference between this tier and the entry one is what comes back from the same journey.

The two things that decide the tier

Rights and what they let you do

Rights are the question every destination brief opens with and most creator quotes answer last, so they are answered in full here rather than as a row in a table.

How it works

Order to delivery in four steps

1. BookAdd the package above and it goes straight to your basket. Nothing is scheduled until we have spoken.
2. Agree the briefSend the destination, your markets, the sites that must appear and the angle for the written feature through the contact page. We reply within one business day.
3. Travel and shootDates agreed, travel arranged, and the schedule built around light rather than around convenience.
4. ReceiveReels, stills, the film, the captions and the written feature arrive together as one delivery.

Dates are agreed before anything is invoiced beyond the package itself, and we hold them once confirmed. You cover return travel and accommodation for two, plus meals on shooting days. Cancellation or a date move inside 21 days of departure means the travel already booked is not recoverable, so tell us as early as you can and we will move rather than cancel wherever the airline allows it. We travel worldwide: destinations outside the UK and Europe are routine and are quoted the same way, with the longer notice period the only difference.

Questions

Before you order