Unboxing UGC that captures the moment people actually buy for

Choose your package

Four tiers, every price published

All four include filming, editing and delivery. The single video tiers let you choose length at checkout. Every tier is filmed with the real product, so the clock starts when it reaches our Buckinghamshire address.

• 

  Basic

  from £125 per video

  • 1 edited unboxing video
  • Your choice of 15, 30, 45 or 60 seconds
  • 1 creative concept direction
  • 1 format delivered, your choice at checkout
  • Organic rights: website, organic social, email
  • 1 minor revision round, 5 working days from receipt

  View Basic
• Most chosen

  Standard

  from £190 per video

  • 1 edited unboxing video
  • Velena-written script and direction brief
  • 2 hook variations for A/B testing
  • All three formats, 9:16, 4:5 and 1:1
  • Paid ads rights on Meta, TikTok and Google
  • 7 working day delivery from receipt

  View Standard
• 

  Premium

  from £295 per video

  • 1 edited unboxing video
  • Full creative direction on hook, pacing and reveal
  • 3 hook variations
  • Raw footage included
  • 12 month licence, all platforms, whitelabelling
  • 10 working day delivery from receipt

  View Premium
• Best value

  Bundle

  £495 for three

  • 3 videos, 30 seconds each by default
  • Full creative direction across all three
  • Three different unboxing styles
  • All formats, per video
  • Paid ads rights on all three
  • 10 to 14 working days from receipt

  View Bundle

Compare tiers

What is included at each level

Raw footage sits on Premium alone, and organic only means organic only. Those are the two rows people get wrong, and buying Basic for an ad account is the most expensive mistake in this category.

The two rows that decide the tier

Raw footage and advertising rights

These two account for almost every question we get before an order. Both are answered here in full rather than as a cell in a table.

Content formats

Six unboxing formats we film

Name the format in your brief, or describe the product and the occasion and we will pick. Every tier can produce any of these.

• 01First reaction unboxing

  The core format. One take, real reaction, filmed the first time the box is opened. It cannot be repeated convincingly, which is exactly why it works and why we only get one attempt at it.

• 02Gifting and occasion reveal

  Framed as a gift being received rather than a product being reviewed. The strongest format for Christmas, Valentine's, Mother's Day and birthdays, because it shows the emotion you are actually selling.

• 03Subscription box haul

  Every item pulled out in sequence with a running reaction. Built for boxes where the variety is the value proposition and a single hero shot undersells it.

• 04Packaging and detail showcase

  Slow, close and tactile. For brands who have spent real money on the box, the tissue, the insert and the seal, and want that spend visible rather than assumed.

• 05Paid ad creative

  Hook first, opening the box in the first second, product benefit landed before the reveal finishes. Two hooks on Standard, three on Premium. For ongoing campaigns see our social media management plans.

• 06Restock and repurchase

  A returning customer opening the same product again. Quietly one of the most persuasive formats, because it says somebody bought it twice without ever claiming it.

The process

Order to delivery in four steps

1. Choose and orderPick your tier and, on the single video packages, your length at checkout. No consultation needed before ordering.
2. Send brief and get the addressGo to the contact page with your order number and brief. We reply within one business day with our Buckinghamshire address.
3. Post the productSend it by tracked delivery with the order number inside, sealed as a customer would receive it. Filming starts the day it lands.
4. Receive and publishMP4 files through a shared Google Drive in every format your tier includes, ready to post or run as paid.

Send the product exactly as a customer would get it. Loose items in a padded envelope remove the only thing an unboxing video has to work with.

Who you work with

Who films your product

Velena Nikolova

Co-Founder and Creative Director

Velena opens the box on camera and edits every video, so the reaction and the cut come from the same person. Three years of brand content, 13,000 Instagram followers and a direct feature in Women's Health. More on the about page.

Dragos Nistor

Co-Founder and Business Strategist

Dragos handles briefs, inbound deliveries and dispatch of the finished files. Named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies.

FAQ

Unboxing UGC, common questions