Lifestyle UGC videos that look like a life, not an ad

What we create

Six lifestyle formats, and what each one is for

Which format your product needs usually comes down to where the video is going and how the buyer decides, rather than what the product is.

• GRWM, get ready with meThe highest-engagement lifestyle format. The product enters inside a real routine rather than as a hero shot, so the viewer sees the moment of use before the packaging. Strongest for anything applied to the body.
• Day in the lifeVlog framing across a whole day. The product appears two or three times in different contexts, which does what a single demo cannot: it establishes the thing is used rather than owned. Highest save rate of the six.
• Morning or evening routineA tighter frame anchored to one moment, the coffee or the wind-down. Because the frame is narrow the product carries more of the shot, which suits anything where quantity, texture or dosage matters.
• Home and aestheticThe product inside a styled environment, shot slower and cut longer. This is the format that sells the room the product lives in, which is what the buyer is really paying for in homeware and kitchen.
• Lifestyle integrationPresent and used but never announced. No piece to camera and no call to action inside the video. It works because the audience that has learned to skip advertising has not learned to skip this.
• Paid ad creativeHook first for Meta, TikTok and Google, with the argument made in the opening seconds. 2 hooks on Standard, 3 on Premium, so a media buyer can test openings without recommissioning the video.

Before you order

The terms, in plain English

The full terms and conditions govern every order. These four are the ones worth reading before you brief anything.

• A full refund until filming startsIf we decline your brief, or you change your mind before we begin filming, you get everything back with no deduction. Once filming has begun there is no refund, because a shoot commits a real person's time. Section 7.
• Some categories we declineGambling, adult, cryptoasset, political, tobacco and vaping, weapons and prescription medicines are declined outright. Alcohol, supplements, CBD, weight management and clinics are case by case. Tell us at enquiry rather than after paying. Section 6.
• Your product is used, not borrowedIt is opened, handled and filmed with, so assume it does not come back in saleable condition. Return is not included unless agreed in writing before you ship.
• What the licence does not allowNo resale or sub licensing to another brand, no separating Velena's image from the delivered video, and no using the content to train an artificial intelligence model. Those restrictions outlast the licence. Section 11.

Questions

About this work