Case Study

3 Years of Social Media Management for a London Entertainment Venue

How Velena Lifestyle has managed social media for No Escape London since 2023, delivering consistent content across Instagram and Facebook with press in Conde Nast and TimeOut.

No Escape London logo
3+Years Retained
28K+Facebook Views
+154%3-Second Views
+113%Watch Time
The Client

No Escape London: Immersive Entertainment in the Heart of London

No Escape London is an immersive entertainment venue offering escape room experiences in London. Owned by Darrell Johnston, who also owns Purgatory Bar, the venue has retained Velena Lifestyle for social media management since 2023.

Managing social media for an entertainment venue in London requires a content strategy that drives bookings, builds anticipation, and keeps the brand visible in one of the most competitive leisure markets in the UK. Velena Lifestyle has delivered this consistently for over 3 years, making No Escape London one of the agency's longest-running client relationships.

The relationship began in 2023 and has continued through to the present day. Darrell Johnston, who also owns Purgatory Bar, chose to retain Velena Lifestyle for both venues, a decision that speaks directly to the quality and reliability of the service delivered.

Client Press Coverage
Conde Nast   ·   TimeOut

Press coverage achieved by No Escape London during the period managed by Velena Lifestyle. Copywriting delivered by the agency was used in these publications.

★★★★★

"Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more."

Darrell Johnston

Owner, No Escape London and Purgatory Bar

Results

Performance: January to June 2026

All figures below are drawn from Meta Business Suite for the period 1 January to 1 June 2026.

Facebook  ·  3-Second Views
+154.4%
10,200 three-second video views, more than doubled versus the prior period.
Facebook  ·  Watch Time
+113.8%
1 day and 1 hour of total watch time, more than doubled year on year.
Facebook  ·  Total Views
28,155
Total video views across all Facebook content in the period.
Instagram  ·  Interactions
+3.9%
643 content interactions. Steady engagement maintained across the period.

Full Performance Breakdown

PlatformMetricValueChange
InstagramViews22,165-
InstagramReach5,600-
InstagramContent interactions643+3.9%
FacebookTotal views28,155-
Facebook3-second views10,200+154.4%
FacebookWatch time1d 1h+113.8%
FacebookInteractions249-
Context. No Escape London is a niche entertainment venue with a smaller audience than mass-market hospitality brands. The value of the social media management lies in consistent visibility, booking-intent content, and long-term brand building rather than viral reach. The +154.4% increase in 3-second views and +113.8% increase in watch time on Facebook demonstrate growing video engagement over the period.
Our Approach

Consistency Over 3 Years Builds Trust and Results

The No Escape London retainer is not about chasing viral moments. It is about showing up consistently, week after week, with content that keeps the venue visible to its target audience: people searching for immersive experiences and entertainment in London.

Velena Lifestyle manages the full content cycle for No Escape London across Instagram and Facebook. This includes creative direction, content production, caption writing, hashtag strategy, scheduling, and monthly performance reporting. The copywriting produced by Velena Lifestyle has been strong enough to be picked up by major publications including Conde Nast and TimeOut.

The 3-year duration of this retainer is itself a proof point. A client does not stay for 3 years unless the work delivers value. Darrell Johnston trusted Velena Lifestyle enough to also hand over Purgatory Bar, where the agency has since driven 3M+ viral views and 4.1M total views on Instagram.

FAQ

Frequently Asked Questions

Since 2023. The retainer is active and ongoing, making it one of the agency's longest client relationships at over 3 years.

Yes. Both venues are owned by Darrell Johnston and both are managed by Velena Lifestyle on separate retained agreements. The Purgatory Bar retainer has generated 3M+ viral views and 4.1M total Instagram views. Read the Purgatory Bar case study.

Yes. Copywriting delivered by Velena Lifestyle has been used in publications including Conde Nast and TimeOut. These are client press achievements facilitated by the social media content and copy produced by the agency.

Instagram and Facebook. Both platforms are managed as part of a retained social media management agreement covering content creation, scheduling, and reporting.

Dragos Nistor
Dragos Nistor
Co-founder, Velena Lifestyle

Dragos Nistor is co-founder of Velena Lifestyle, a UK social media and UGC agency based in High Wycombe. He manages the client relationship with Darrell Johnston across both No Escape London and Purgatory Bar.

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