Case study: Snaptrip Group

Seven travel brands, eleven accounts, one team.

Snaptrip Group runs several of the UK's best known staycation platforms. Since September 2025 the whole portfolio has been planned, written and posted by our team, and it has produced 2.6 million organic views.

See LateRooms on Instagram See the results

Snaptrip on Instagram snaptrip.com laterooms.com dogfriendlycottages.co.uk

Rated 5.0 on Google

2.6Morganic views

1,300+posts delivered

11accounts run

7 brandsone group

Velena Nikolova presenting the Snaptrip Group brands: Big Cottages, LateRooms, Last Minute Cottages, Simply Sea Views, Dog Friendly Cottages, Snaptrip

Client since September 2025Figures from Meta Business SuiteNo paid promotionRated 5.0 on Google

The client

A group with seven different audiences.

Snaptrip speaks to self catering holiday seekers, LateRooms to last minute hotel bookers, Dog Friendly Cottages to pet owners planning UK breaks. They sit inside one company and share nothing else: not the audience, not the cadence, not the creative direction.

In September 2025 the group handed all of it over at once. Workflows, templates and schedules were in place across the seven brands inside the first month.

Snaptrip and LateRoomsContent built for booking intent: property, seasonal destinations, polls and travel prompts.

Dog Friendly Cottages and RetreatsCommunity led rather than inventory led, for pet owners who behave nothing like a hotel booker.

Facebook and Instagram, separatelyEach produced to its own brief, not cross posted; Reels where the reach justifies them.

The full cycle, in houseStrategy, copy, creative direction, scheduling and monitoring. Nothing subcontracted.

The accounts

Two of the eleven, as a follower sees them.

LateRooms.com and Snaptrip on Instagram, each with its own voice: hotel itineraries and travel tips for one, cottages and seasons for the other. Move over a screen to scroll it.

instagram.com/laterooms

instagram.com/snaptrip

LateRooms.comLast minute hotel bookers

Velena Nikolova presenting the Snaptrip Group brands

SnaptripSelf catering holiday seekers

Dog Friendly CottagesPet owners planning UK breaks

Dog Friendly RetreatsCommunity led, not inventory led

Last Minute CottagesShort notice stays

Simply Sea ViewsCoastal cottages

Big CottagesLarge groups and celebrations

Results

September 2025 to June 2026.

Read from Meta Business Suite. All growth is organic; percentages compare with the same period before, which on several accounts was a near standing start.

+2,000%LateRooms Facebook interactions

+229%LateRooms page follows

+367%LateRooms Instagram followers

+498%Dog Friendly Cottages followers

+702%Snaptrip Facebook interactions

+5,100%Snaptrip Instagram interactions

How to read them: a percentage from a low base is a shape, not a scale. The 2.6 million view total covers the four main brands managed from September 2025, and the absolute numbers are the ones to read.

What we do not claim: none of this is attributed to bookings. We manage the content, not the booking funnel.

Client reviews

What our clients say.

★★★★★

“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”

Sean ThompsonHead of Marketing, Snaptrip GroupGoogle review

Read every review on the reviews page.

What it shows

One standard, seven voices.

Fragmentation is the default failureSeven brands posting ad hoc end with seven standards and no way to tell which is struggling because of the market and which because of the work.

The seasonal calendar is sharedHalf term, bank holidays and the shoulder weeks, planned once and executed seven ways.

Reported brand by brandA group number hides the brand that is struggling, so each account is reported on its own.

Your portfolio

Several brands, one standard?

Tell us how many accounts there are and we will tell you honestly whether we have the capacity.

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Month to month, with 2 months notice

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Questions

About this work

How does one team run eleven accounts?

By building the system before the content: each brand got its own schedule, templates and caption style in the first month, so the recurring work is production rather than decision making.

Is any of this paid reach?

No. Every view, follow and interaction on this page is organic.

Do the brands end up sounding the same?

No, and that is why each is reported separately. Centralising the standard is the point; centralising the voice would defeat it.

Which platforms?

Facebook, Instagram and X for the two main brands; Facebook and Instagram for the niche ones.

Could you take on a portfolio like this?

Ask. The honest constraint is capacity, and we would rather say no than let the accounts we have slip.

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