2.6 Million Organic Views Across 7 Travel Brands
How Velena Lifestyle manages social media for Snaptrip Group, one of the UK's largest staycation booking groups.
Snaptrip Group: The UK's Leading Staycation Booking Group
Snaptrip Group operates several of the UK's most recognisable holiday accommodation platforms. In September 2025, the group appointed Velena Lifestyle to manage social media across its entire portfolio, covering Facebook, Instagram, and X across 11 accounts simultaneously.
Managing social media for a multi-brand travel group requires a consistent strategic approach while preserving each brand's individual voice. Snaptrip speaks to self-catering holiday seekers. LateRooms serves last-minute hotel bookers. Dog Friendly Cottages caters to pet owners planning UK breaks. Each platform and each audience demands a different content strategy, posting cadence, and creative direction.
Velena Lifestyle took on this brief in full from the first week of September 2025, establishing content workflows, creative templates, and posting schedules across all seven brands within the first month. Since then the agency has delivered over 1,300 posts and generated 2.6 million organic views across the brands it manages.
7 Brands, 11 Accounts, One Agency
Each brand managed independently with its own audience, tone, and content strategy.
Structured Systems, Not Guesswork
For the main Snaptrip and LateRooms accounts, the strategy focuses on high-reach content that drives booking intent: inspirational property imagery, seasonal destination content, and engagement-led formats such as polls and user-generated travel prompts. For Dog Friendly Cottages and Dog Friendly Retreats, content leans into the community aspect with dog-forward visuals that resonate specifically with pet-owning UK travellers.
Every post is produced in-house by the Velena Lifestyle team using brand-consistent creative assets, optimised captions, and platform-appropriate formatting. Facebook and Instagram content is produced to separate specifications, with Reels integrated across brands where organic reach potential is highest.
The agency manages the full content cycle: strategy, copywriting, creative direction, scheduling, and performance monitoring. Sean Thompson, Head of Marketing at Snaptrip Group, oversees the relationship and receives regular reporting across all accounts.
"Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively."
Sean Thompson
Head of Marketing, Snaptrip Group
Google Reviews
Measurable Growth Across Every Brand
Since September 2025, Velena Lifestyle has delivered measurable growth across all actively managed accounts. The figures below cover the period from account onboarding to June 2026.
Full Performance Breakdown
| Brand | Platform | Metric | Result |
|---|---|---|---|
| LateRooms.com | Content interactions | +2,000% | |
| LateRooms.com | Page follows | +229% | |
| LateRooms.com | Followers gained | +366.7% | |
| Dog Friendly Cottages | Followers gained | +497.5% | |
| Snaptrip | Content interactions | +702% | |
| Snaptrip | Content interactions | +5,100% | |
| Last Minute Cottages | Facebook + IG | Active management | From Sep 2025 |
Why Centralised Multi-Brand Management Works
One of the most common challenges for travel groups managing multiple brands is consistency of quality across accounts. When each brand posts ad hoc or uses different creators, the result is a fragmented presence that fails to build audience trust or drive engagement reliably.
The Snaptrip Group relationship demonstrates the value of centralising social media management within a single agency that understands all brands, their audiences, and the seasonal rhythms of the UK travel market. Velena Lifestyle manages every post, caption, and content strategy decision across all 11 accounts, creating a unified standard of quality while maintaining each brand's distinct voice.
The result is measurable: content interactions up over 2,000% on LateRooms, follower growth up nearly 500% on Dog Friendly Cottages, and over 2.6 million organic views generated across the portfolio since management began.
Frequently Asked Questions
Velena Lifestyle builds individual content strategies for each brand from day one, with separate posting schedules, creative templates, and caption styles tailored to each audience. All content is produced in-house, managed through a centralised workflow, and reported on individually per brand. The Snaptrip Group retainer covers 7 brands across 11 social accounts simultaneously.
Since September 2025, Velena Lifestyle has generated 2.6 million organic views across the portfolio, delivered over 1,300 posts, and driven significant growth including LateRooms content interactions up 2,000% on Facebook, Dog Friendly Cottages followers up 497.5% on Instagram, and Snaptrip content interactions up 5,100% on Instagram.
Yes. Travel and hospitality is one of Velena Lifestyle's core verticals. The agency manages social media for travel booking platforms, hospitality venues, and accommodation brands across the UK. Learn more about our social media management services.
Velena Lifestyle has been managing social media for Snaptrip Group since September 2025. The retainer is active and ongoing, covering all seven brands within the group portfolio.
Velena Lifestyle manages Facebook, Instagram, and X accounts across the portfolio. The primary brands Snaptrip and LateRooms are active on all three platforms. Niche brands are managed primarily on Instagram and Facebook.
Social Media Management Plans
Ready to grow your brand on social media?
Trusted by 100+ brands. Top Rated on Upwork with 100% Job Success Score.
Work with us