Case studySocial media management, travel
Seven travel brands, eleven accounts, one agency
Snaptrip Group runs several of the UK's best known staycation platforms. Since September 2025 the whole portfolio has been planned, written and posted by the two of us, and it has produced 2.6 million organic views.
★★★★★ 5.0 on Google from 10 reviews
See the monthly plans or tell us about the brand. We work with brands worldwide, and onboarding runs about five working days from the first brief to the first scheduled post.
The client
A multi brand group with seven different audiences
Snaptrip speaks to self catering holiday seekers. LateRooms serves last minute hotel bookers. Dog Friendly Cottages caters to pet owners planning UK breaks. They sit inside one company and share nothing else: not the audience, not the cadence, not the creative direction.
In September 2025 the group handed all of it over at once. Content workflows, creative templates and posting schedules were established across all seven brands inside the first month, and Sean Thompson, Head of Marketing at Snaptrip Group, has held the relationship since. Reporting runs per account rather than as one group number, because a group number hides the brand that is struggling.
- Snaptrip and LateRoomsHigh reach content built for booking intent: property imagery, seasonal destination work, and engagement formats such as polls and travel prompts.
- Dog Friendly Cottages and RetreatsCommunity led rather than inventory led. Dog forward visuals that land with pet owning UK travellers, who behave nothing like a hotel booker.
- Facebook and Instagram are not the same briefEach is produced to its own specification rather than cross posted, with Reels integrated on the brands where organic reach justifies the production cost.
- The full cycle, in houseStrategy, copywriting, creative direction, scheduling and performance monitoring. Nothing subcontracted, which is why eleven accounts hold one quality bar.
The brands
What the portfolio covers
Seven brands, managed independently
LateRooms.com
Last minute hotel booking. Facebook and Instagram, with the strongest measured growth in the portfolio.
Dog Friendly Cottages
Pet owners planning UK breaks. Community led content rather than inventory led.
Last Minute Cottages
Self catering, short lead time. Facebook and Instagram since September 2025.
Simply Sea Views
Coastal property. A visual niche where the inventory does most of the work.
Dog Friendly Retreats
Sister brand to Dog Friendly Cottages, run separately so the two audiences do not blur.
Big Cottages
Large group stays. A different booking decision again, and a different content calendar.
Results
What moved, and over what period
Every figure below comes from Meta Business Suite and covers September 2025 to June 2026. All growth is organic. No paid promotion is included in any number on this page.
| Brand | Platform | Metric | Result |
|---|---|---|---|
| LateRooms.com | Content interactions | up 2,000 per cent | |
| LateRooms.com | Page follows | up 229 per cent | |
| LateRooms.com | Followers gained | up 366.7 per cent | |
| Dog Friendly Cottages | Followers gained | up 497.5 per cent | |
| Snaptrip | Content interactions | up 702 per cent | |
| Snaptrip | Content interactions | up 5,100 per cent | |
| Last Minute Cottages | Facebook and Instagram | Active management | from September 2025 |
More context sits on the case studies index, the No Escape London page and the reviews page. The 2.6 million view total covers the four primary brands managed from September 2025. Percentages compare against the equivalent prior period, which on several accounts was a near standing start, and a percentage from a low base is a shape rather than a scale. The absolute numbers are the ones to read.
Questions
Answers about multi brand work
By building the system before building the content. Each brand got its own schedule, template set and caption style in the first month, so the recurring work is production rather than decision making. The judgement calls are made once per brand and then executed, which is the opposite of how an account team with rotating juniors works.
No. Every view, follow and interaction on this page is organic. Where a campaign has ad spend behind it we say so on the page it appears on, because a reach figure with undisclosed spend behind it is not a result, it is a receipt.
Sounding the same is the risk in multi brand management, and it is the reason each brand is reported on separately. A pet owner planning a cottage break and a business traveller booking a room at nine in the evening do not respond to the same post. Centralising the standard is the point; centralising the voice would defeat it.
Facebook, Instagram and X. The two primary brands run on all three. The niche brands run on Facebook and Instagram, because a small audience spread across three platforms performs worse than the same audience concentrated on two.
Yes, and the honest constraint is capacity rather than capability. Eleven accounts is a real load for two people and we would rather say no than take a twelfth and let the first eleven slip. Ask, and you will get a straight answer about what is available.
Why it works
One standard, seven voices
Fragmentation is the default failure in a group
When each brand in a portfolio posts ad hoc, or hires its own creator, the group ends up with seven different standards and no way to tell which brand is underperforming because of the market and which because of the work. Consolidating the production answers that question, because the only variable left is the brand itself.
The seasonal calendar is a shared asset
UK travel runs on the same rhythms across every brand in the group: half term, bank holidays, the shoulder weeks either side of summer. Planning those once and executing them seven ways is far cheaper than seven agencies each discovering them separately, and it is why the group is the right unit to manage rather than the brand.
What we would not claim
None of this is attributed to bookings. We manage the content, not the booking funnel, and we do not have access to what a view was worth downstream. The figures above are audience and engagement figures, which is what social media management is accountable for.
See the whole roster on the case studies index, read the Purgatory Bar case study for what the same approach does on a single venue, browse the UGC portfolio, or see everything in the shop.
Client reviews
What clients say, word for word
“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0.“Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more.”
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Monthly plans
Social media management, done for you
Small Business Social Pack
£149 per month
12 static posts, 1 platform, content creation done for you
View Small Business Social Pack- Most chosen
Rolling monthly, 2 months notice, no setup fees. All plans on the social media management page.
Who you work with
One team, from the first brief to the last hand off
Velena Nikolova
Co-Founder and Creative Director
Velena leads the filming and the edit, so the idea and the execution never pass between strangers. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos runs the brief, the schedule and the delivery, and is on camera for couple and male led work. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Want this on your portfolio?
Social media management runs monthly, from £399 a month for a single brand. Tell us how many accounts there are and we will tell you honestly whether we have the capacity.
Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.