870+ Product Ecommerce Store Built From Scratch for a Louvre-Exhibited Artist
How Velena Lifestyle designed, built, and now manages the full ecommerce website for SILVI The Artist, with worldwide shipping and daily operations handled in-house.
SILVI The Artist: Contemporary Art With International Recognition
Silvi is a contemporary painter whose work spans acrylic, mixed media, and hand-finished prints. Her style is defined by an explosion of colour and organic forms, with series ranging from the fluid abstraction of Liquid Bloom to the raw energy of Wild and the calm horizons of Sailing.
Silvi's work has been exhibited internationally, including at the Louvre in Paris and The Holy Art Gallery in London. She has held 7 solo exhibitions and participated in 20 group exhibitions across 4 countries. Her art has been featured on Nova TV and bTV in Bulgaria, and she has built a loyal collector base across Europe and beyond.
When Silvi needed a professional ecommerce platform to sell her art directly to collectors worldwide, she chose Velena Lifestyle to design and build the entire website from scratch. The project required a bespoke approach: no template, no marketplace, no compromise.
Silvi and Velena Nikolova, Creative Director of Velena Lifestyle
Exhibited. Featured. Collected Worldwide.
Selected works from silvitheartist.com, built and managed by Velena Lifestyle
View the full collection at silvitheartist.com ›"Working with Velena and Dragos has been one of the best decisions I have made for my business. They built my entire ecommerce website from scratch, with over 870 products and worldwide shipping, and the result is exactly what I had hoped for. The attention to detail, the technical understanding, and the genuine care they put into the project made everything feel effortless on my side. They continue to manage my ecommerce on a daily basis and I trust them completely. If you are an artist or a business looking for a team that delivers professionally and reliably, I cannot recommend Velena Lifestyle highly enough."
Silvi
SILVI The Artist
A Bespoke Build for an Artist Who Deserves One
This was never going to be a template job. An artist whose work has hung in the Louvre deserves a website built specifically for her and her collectors. Velena Lifestyle approached this as a bespoke web development and ecommerce project, treating Silvi's catalogue with the same care she puts into her paintings.
Velena Nikolova studying one of Silvi's original paintings in the studio
Every painting page was individually designed to showcase the artwork first. Each listing includes the painting's story, series context, dimensions, medium, year, and availability across three formats: original, canvas print, and paper print. The product taxonomy was built around Silvi's series structure so collectors can browse by artistic narrative rather than by generic categories.
The website was built on WordPress with WooCommerce, giving Silvi full ownership of her platform, her data, and her customer relationships. No marketplace fees. No third-party dependencies. No compromises on how her work is presented. Worldwide shipping is handled through DHL Express with full insurance, and the checkout supports Stripe, PayPal, Apple Pay, Google Pay, and local payment methods.
Daily Ecommerce Management
Building the site was only the beginning. Velena Lifestyle continues to manage the ecommerce operation on a daily basis, functioning as Silvi's complete digital team. This includes adding new artworks as they are completed, updating product listings, processing orders, managing inventory, handling technical maintenance, and ensuring the site performs reliably for collectors worldwide.
The relationship between agency and artist: understanding the work to present it properly online
This is the same full-service, done-for-you approach Velena Lifestyle brings to its social media management clients. The artist is free to focus on painting while the agency handles everything digital.
Frequently Asked Questions
Over 870 individual products across 7 art series and 3 product formats (originals, canvas prints, paper prints). Each listing was individually configured with imagery, descriptions, pricing, and shipping rules.
Yes. The Silvi the Artist project is the largest ecommerce build in the agency's portfolio. Velena Lifestyle builds bespoke WordPress and WooCommerce websites for artists, creatives, and product-based businesses. Get in touch to discuss your project.
Yes. Velena Lifestyle manages the Silvi the Artist ecommerce store on a daily basis, handling product updates, order processing, inventory management, site maintenance, and technical support.
WordPress with WooCommerce. This gives the client full ownership of the platform, data, and customer relationships. No marketplace commissions, no third-party dependencies. Shipping is via DHL Express with worldwide coverage.
SILVI is a contemporary painter whose work has been exhibited at the Louvre in Paris, The Holy Art Gallery in London, and across 4 countries. She has held 7 solo exhibitions and participated in 20 group exhibitions. Her work spans acrylic, mixed media, and hand-finished prints across series including Liquid Bloom, Sailing, Wild, and more. Visit silvitheartist.com to see the full collection.
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