Case study: Silvi the Artist
An 870 product art store, built from nothing.
Silvi is a contemporary painter who needed to sell directly to collectors worldwide rather than through a marketplace. We designed and built the whole store, live since June 2026, and we run it every day.
Rated 5.0 on Google
The client
Why this could not be a template.
Silvi paints in acrylic and mixed media, in series from the fluid abstraction of Liquid Bloom to the raw energy of Wild and the calm horizons of Sailing. Her work has been exhibited in Paris and London, in seven solo and twenty group exhibitions across four countries, and she has been featured on television. That is her press, not ours; the store had to be worthy of it.
An artist at that level needs a catalogue that presents each painting as a gallery would, and a checkout a collector abroad trusts with a four figure order.
The store
As a collector sees it.
Live at silvitheartist.com. Move over the screen to scroll the page; the small frame is the store as a collector holds it on a phone.
Built for the work
Every painting gets a page of its own.
A product page sells a size. A painting needs more: what it is about, how it was made, and how to own it. So each of the 870 works has a page written for it, beside its product listing, and the two work together.
Open Frida to see one: the story of the painting, the three ways to own it with live prices and sizes, how Silvi finishes every canvas print by hand, the series it belongs to, the questions a collector asks before paying, and the works beside it.
The work
Seven series, one from each.
Paintings by Silvi, from her store. Each opens its page.
Results
What the build covered.
From the brief to a store that sells worldwide, and the daily work since.
Shipping: rules per format, because a rolled paper print and a stretched original do not ship the same way.
Payments: Stripe, PayPal, Apple Pay, Google Pay and local methods, built for a phone.
Client reviews
What our clients say.
“Working with Velena and Dragos has been one of the best decisions I have made for my business. They built my entire ecommerce website from scratch, with over 870 products and worldwide shipping, and the result is exactly what I had hoped for.”
Read every review on the reviews page.
What it shows
Building a store and running one are different jobs.
Your store
A catalogue that needs more than a template?
This is the largest build we have made, and the same approach scales down to a smaller range.
- A store build from £3,450
- An audit from £445
- Care from £245 a month
Questions
About this work
How do 870 products get listed without a template?
The structure is templated and the content is not. What was never automated is the writing: each painting carries its own description.
Why WooCommerce rather than a marketplace?
A marketplace takes a commission on every sale, owns the customer and can change its rules without asking. On her own store the artist keeps all three.
Do you manage the store after launch?
Yes, every day: new works, listings, orders, stock and maintenance.
Can you build a store this size for someone else?
Yes. What it needs from you is decisions: how the range is structured, how it ships, and what a product page must prove.
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Tell us about your store.
Book a free 30 minute call. We listen, we recommend what fits, and you decide in your own time.
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