Case study: Purgatory Bar
One Reel, three million views.
Purgatory Bar is a cocktail bar and escape room venue in London, and a client of ours since 2023. In the first five months of 2026 its Instagram reached 4.1 million views, with nothing spent on adverts.
Rated 5.0 on Google
The client
A London venue in a crowded market.
Purgatory Bar combines a cocktail bar with escape rooms. Its owner also owns No Escape London. Both venues have been our clients since 2023.
A client who brings us a second business tells you more than a figure can.
The account
As a follower sees it.
The Instagram account we run, at instagram.com/purgatorybarlondon: 613 posts, the Reels, the highlights of the PR events, the guests and the escape rooms. Move over the screen to scroll it.
Results
Instagram, 1 January to 1 June 2026.
Read from Meta Business Suite for those five months.
What drove it: one Reel in the middle of February 2026 passed three million views by itself. Most of the growth in views and interactions came from it.
What fell: profile visits were lower than in the five months before. A Reel that travels far reaches people who watch and move on, so we show that figure too.
Client reviews
What our clients say.
“Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more.”
Read every review on the reviews page.
What it shows
Three years of steady work came first.
Your venue
Want steady content for your venue?
Our monthly plans cover the planning, filming, editing, publishing and reporting. You approve every post before it goes out.
- Five monthly plans, from £149 a month
- No setup fee
- Month to month, with 2 months notice
Questions
About this work
Can you make a video go viral on purpose?
No, and nobody can. Regular posting raises the chance and how far a video travels when one catches on. This one came after years of steady work, not after a launch.
Was any of this paid for?
No. Views from adverts in those five months were zero. Every view, follower and interaction came without ad spend.
Why did profile visits fall while views rose?
A video that travels far reaches people who are entertained, not people planning a night out. Views rise with the wider audience; visits and bookings follow the narrower one.
How long before results show on a venue's account?
Posts appear in the first month. Steady growth takes several months, which is why our plans are monthly and not one-off.
Do you work with other venues?
Yes: bars, restaurants, hotels and entertainment venues. See our hotel and restaurant content.
More case studies
Other clients we can name.
Snaptrip Group
Several of the UK's best known staycation platforms.
- Social media management
No Escape London
An immersive escape room venue, with us since 2023.
- Social media management
Silvi the Artist
An artist's online shop, built by us from scratch.
- WooCommerce build
- Ongoing e-commerce management
Tell us about your venue.
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