A scripted beauty video written inside your cleared claims

What you get

Exactly what is included, and what is not

Usage rights and claims are where beauty content goes wrong months after delivery, almost always because nobody wrote either down at the time. Both are in the table.

Why not just generate it

A real person on camera needs no AI label

The cheap alternative is a generated face demonstrating a product it has never touched. Here is the part of that comparison that is not on the pricing table.

• The disclosure sits with you, not the toolMeta, TikTok and the FTC all require advertisers to disclose AI generated people, voices and lip sync, and the label measurably reduces click through rate. Filmed with a real person, none of this meets those definitions, so there is no label to apply.
• In beauty it is not only a compliance pointA generated face cannot show how a formula sits on skin, because there is no skin. Texture is what the category is bought on.
• This is not an argument against the toolsVelena spent eleven months producing content for Picsart, an AI creative platform used by well over a hundred million people a month, much of it edited inside their own product.

Claims discipline

What we will and will not say on camera

Beauty is the most heavily policed category in UK advertising, and a video that gets an advert pulled costs more than the video did.

• We film what the product doesTexture, application, finish and how it wears through a day. All observable on camera, none of it a promise about what will happen to somebody else's skin.
• We script inside your listSend the wording your team has already cleared and the script is written within it. If a line is not on the list it does not go in the video, because unsupported performance claims are the fastest route to a complaint being upheld.
• We flag before filming, not afterIf a requested line reads like a medicinal claim rather than a cosmetic one, you hear about it while it is still cheap to change.

Hooks in beauty

The opening is a problem, not a product shot

In most categories the hook can be the item itself. In beauty the item is a tube, and a tube stops nobody. Two openings are filmed so the ad set has something to compare from week one, and you name the angles in your brief or approve ours before filming.

• 1The problem open

  Naming the concern in the first two seconds, in the words a customer would use rather than the words on the packaging. It self selects the audience, worth more here than raw reach.

• 2The texture open

  Straight into the swatch. No face, no introduction, product moving on skin within the first second. Nobody can assess texture from a photograph, and curiosity about it is almost involuntary.

• 3The reference open

  Skin type, undertone and what else is being worn, said out loud at the start. Unglamorous and consistently effective: a beauty buyer's first question is whether this was filmed on skin like theirs.

One face, stated honestly

What a single creator can and cannot show you

• The skin type is said on cameraCombination, dry, sensitive, whatever it is on the day, so a viewer with different skin can weigh the demonstration instead of assuming it transfers.
• One shade is not a shade rangeIf the product comes in twenty shades, a video filmed in one evidences the formula, not the range. We say which shade and undertone are worn, because guessing at undertone in the edit is how a shade looks wrong on a phone that is not ours.
• When the honest answer is more than one videoA range built on inclusivity is not evidenced by a single creator, and we will say so rather than sell you a video that quietly undercuts the campaign it belongs to.

How it works

Order to delivery in four steps

1. OrderPick your length above and it goes straight to your basket.
2. Brief and scriptSend your order number, brief, approved claims and ingredient list through the contact page. We reply within one business day, then write the script and both hooks.
3. ShipPost the product by tracked delivery to High Wycombe, Buckinghamshire. Patch testing begins on arrival, filming once the script is signed off.
4. ReceiveBoth hooks and all three ratios arrive together within 7 working days, by Google Drive.

Ordering from outside the UK

How this works if your product ships from abroad

We work with beauty brands worldwide, and this range needs the real product in shot. This is what an overseas buyer needs before ordering rather than after.

• The clock starts on arrival, not on orderSend it by any tracked international service to our High Wycombe, Buckinghamshire address. The working days quoted run from the day it reaches us, so add your transit time when planning a launch date.
• Mark it a commercial sample and pay duty at your endWe cannot clear a package held at customs, and one held long enough delays the shoot. Cosmetics must meet UK import rules before posting.
• Aerosols, alcohol and nail products travel by roadMost couriers restrict them by air, the usual reason a beauty parcel arrives late.
• Sealed, full size and in dateDecanted samples in unlabelled pots cannot be filmed, and an item expiring during the shoot window cannot go on skin. Assume it does not come back.
• What you are chargedPrices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.

The two things that decide the tier

Raw footage and platform reach

Two rows separate this tier from Premium, and the licence term is not one of them.

Before you order

The terms, in plain English

The full terms and conditions govern every order. These five change what you do next.

• We make content, we do not test productsVelena Lifestyle is an advertising agency, SIC 73110. We do not manufacture, formulate, test or certify any product, and nothing in our process is a safety assessment, a regulatory review or claims substantiation. Responsibility for the product stays with the brand that places it on the market. Section 2.1.
• Nothing is filmed until the script is approvedWe confirm the brief, the approved claims and the script with you in writing before anything is recorded. What happens to an order that does not go ahead is set out in Section 7.
• Some categories we decline outrightGambling, adult, cryptoasset, political, tobacco and vaping, weapons and prescription medicines. Alcohol, supplements, CBD, weight management, financial products and clinics are case by case. Tell us at enquiry rather than after paying. Section 6.
• The claims are yoursYou hold the evidence behind every claim and you are the advertiser if one is challenged. We flag anything that reads as a medicinal rather than a cosmetic claim before filming.
• What the licence does not allowNo resale or sub licensing to another brand, no separating Velena's image from the delivered video, and no using the content to train an artificial intelligence model or to generate a synthetic likeness. Those restrictions outlast the licence itself. Section 11.

Questions

Before you order