The tier with the raw footage, the second session and the reach

What you get

Exactly what is included, and what is not

Every tier carries the same 12 months licence, so the term is not what you are paying for here. What changes is what you hold afterwards, where you are allowed to run it, and whether a result can be shown at all.

Included

What the price covers

• Full creative directionConcept, script, styling and shot list built here and signed off by you before filming.
• 3 hook variationsOne more opening than Standard, and one held back to rotate in when the winner tires.
• Raw footageEvery usable take, unedited, at original camera resolution, delivered with the finished cut.
• Rights across all platformsNo platform limit, at any spend, for 12 months from delivery.
• Creator whitelistingAdverts run from a creator handle rather than your brand account, set up after delivery on request.
• 2 full roundsThe largest allowance in the range, on a shoot planned with you in advance.

The step up

Raw footage and platform reach

Two rows carry most of the difference between this tier and Standard, so they are pulled out of the table. The licence term is not one of them: it is 12 months on both.

Before and after

How a result is filmed honestly

The most persuasive format in beauty and the easiest to fake, which is exactly why buyers have learned to discount it. Ours are worth something because of what we refuse to do.

• 1Matched conditions, recorded

  Same light, same angle, same lens, same time of day, and the setup noted so the second session can reproduce it. A change that only appears when the lighting moves is not a change, and an audience that has seen a hundred of those can tell.

• 2The real timeframe on screen

  Whatever the gap actually was, that is what the video says. Four weeks is four weeks. No compressed timelines, no unstated gaps, no second frame borrowed from a different day than the one claimed.

• 3We will say if nothing changed

  If the product did not visibly do anything in the time available, you are told and the second frame is not fabricated. You keep the footage and we rethink the angle rather than manufacture a result neither of us can stand behind.

Between the two sessions

What happens to the product while we hold it

A before and after means your product sits with us for weeks rather than days, and it has to be the same unit throughout. That changes the handling, not the filming.

• The same unit, start to finishSwapping in a fresh jar halfway through would invalidate the whole thing. One unit is opened, used on the agreed schedule and kept until the second session.
• Stored as the label saysCool, dark, sealed between uses. Actives degrade in daylight and a product that has spoiled in our cupboard is not a fair test of anything.
• Applied with a spatula, not fingersNo double dipping into an open pot across a multi week shoot. It keeps the product usable for the full timeframe rather than turning it into a contamination story.
• Used as directed, and no moreTwice daily means twice daily. Overusing a product to force a visible change is the same lie as a lighting trick, just slower.
• Send enough of itOne unit rarely covers a multi week routine plus the filming days. Tell us the timeframe and we will tell you how much to send before the clock starts.

Whitelisting

Why a creator handle moves cold beauty audiences

Beauty is bought on recommendation more completely than any other category we film. That is the whole mechanism, and it is the mechanism a brand account advert cannot access.

• The same footage reads differentlyFrom a creator handle it reads as someone who uses the product. From a brand account it reads as the company that sells it. Nothing in the video changes.
• The profile is part of the advertA viewer who taps through lands on a real account with a history of products rather than a shop front, which is precisely the check a cautious buyer runs before putting an unfamiliar formula on their face.
• How it is set upYour ad account is granted partnership access after delivery. You build, fund and control the campaign as normal, and access can be withdrawn at any point by either side. No additional fee at this tier.
• What it does not doIt will not rescue a weak formula or an unclear offer, and it does not change what a platform will approve. It moves cold audience numbers on creative that already works.

How it works

Order to delivery in four steps

1. OrderPick your length above and it goes straight to your basket.
2. DirectionSend your order number, brief, approved claims and ingredient list through the contact page. We reply within one business day and come back with concept, script and a shot list for approval.
3. ShipPost the product by tracked delivery to High Wycombe, Buckinghamshire. Patch testing begins on arrival, and a before and after starts its clock once the first session is filmed.
4. ReceiveFinished cut, 3 hooks, every ratio and the full raw footage set arrive together within 10 working days, or at the end of the agreed timeframe on a before and after.

All packages are fixed price with no consultation required before ordering. Nothing is filmed until the brief is confirmed with you in writing.

Before you order

The terms, in plain English

The full terms and conditions govern every order. These are the seven that change what you should do next, so they are here rather than behind a link.

• We make content, we do not test productsVelena Lifestyle is an advertising agency, SIC 73110, and that is the whole of what the company does. We do not manufacture, formulate, source, test, certify or verify any product, and nothing in our process is a safety assessment, a regulatory review or claims substantiation. Responsibility for the product stays with the brand that places it on the market. Section 2.1.
• A full refund until filming startsIf we decline your brief, or you change your mind before we begin filming, you get everything back with no deduction and no fee. Once filming has begun there is no refund, because a shoot commits a real person's time and cannot be undone. Section 7.
• Some categories we decline outrightGambling, adult, cryptoasset and investment, political, tobacco and vaping, weapons, and prescription medicines. Alcohol, supplements, CBD, weight management, financial products and clinics are case by case. Tell us at enquiry rather than after paying. Section 6.
• Your product is used, not borrowedIt is opened, applied and filmed with, so assume it does not come back in saleable condition. Return is not included unless agreed in writing before you ship. We cannot accept prescription products or controlled substances.
• The claims are yoursWe script inside the approved claims list you send us and we film what is observable. You hold the evidence behind every claim, and we will flag anything that reads as a medicinal rather than a cosmetic claim before filming.
• What the licence does not allowNo resale or sub licensing to another brand, no separating Velena's image from the delivered video, and no using the content to train an artificial intelligence model or to generate a synthetic likeness. Those restrictions outlast the licence itself. Section 11.
• Send the brief within 60 daysTimelines run from the day your product reaches us, not the day you order. If a brief never arrives we send a reminder, and an order with no brief after 60 days is closed.

Questions

Before you order