PortfolioBeauty and skincare UGC portfolio
Beauty and skincare UGC videos that convert.sell.perform.
Salons, hair extensions, silk bedding and skincare, filmed and edited by Velena in High Wycombe, Buckinghamshire. Watch the work first, then pick the package that matches what you need.
★★★★★ 5.0 on Google from 10 reviews
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Four tiers, fixed prices, no consultation needed before ordering. Full refund if we decline your brief or you change your mind before filming starts.
Real client work
Six beauty and haircare videos, filmed by one creator
Salons, hair extensions, silk bedding and skincare. Every video below was filmed and edited by Velena for a paying client. Press any thumbnail to play.
Headmasters
Hairdressing salons
Hair servicesPhoenix Hair
Hair extensions
HaircareLunare Home
Silk pillowcase
Hair and skinSkincare routine
Brand to be confirmed
SkincareProduct review
Brand to be confirmed
BeautyBefore and after
Brand to be confirmed
SkincareVideos load only when you press play, so nothing is requested from YouTube until you choose to watch. Three of the six are named because those brands have confirmed we can. The others are shown by format while we confirm.
What we create
Six beauty and skincare formats
Which format your product needs usually comes down to where the video is going rather than what the product is.
- Skincare routineStep by step morning or evening routine featuring your product. Builds habit association and repeat purchase intent. Strongest for serums, oils, moisturisers and treatments.
- Product reviewDirect to camera, covering texture, scent, application and how it wears. Answers the objections that stop a purchase, which is why it converts at the decision stage.
- GRWMGet ready with me. The product sits inside a real routine, so the audience watches for the content and absorbs the recommendation rather than being sold to.
- Before and afterResults over time, filmed under matched lighting with the real timeframe stated. The most persuasive format in beauty and the easiest to fake, which is why how it is filmed matters more than that it exists.
- Paid ad creativeHook first, built for Meta and TikTok, with the argument made in the first three seconds. 2 hooks on Standard, 3 on Premium.
- Unboxing and first impressionsPackaging reveal and genuine first reaction. Drives launch day content and gifting intent, and tells you something about your own packaging.
Before you order
The terms, in plain English
The full terms and conditions govern every order. These four are the ones worth reading before you brief anything.
- We make content, we do not test productsVelena Lifestyle is an advertising agency, SIC 73110. We do not manufacture, formulate, source, test, certify or verify any product, and nothing in our process is a safety assessment, a regulatory review or claims substantiation. Section 2.1.
- Creator patch testing, and what it is notAnything that touches skin is patch tested on Velena at least 48 hours before filming, so the person on camera is not harmed. It is not a test of your product, it produces no data you can cite or publish, and your product's safety and testing remain yours. Section 15.
- A full refund until filming startsIf we decline your brief, or you change your mind before we begin filming, you get everything back with no deduction. Once filming has begun there is no refund. Section 7.
- Some categories we declineGambling, adult, cryptoasset, political, tobacco and vaping, weapons and prescription medicines are declined outright. Alcohol, supplements, CBD, weight management and clinics are case by case. Section 6.
Order
Four packages, fixed prices
Same creator, same standard, different rights and volume. Every tier carries the same 12 months paid media licence, so what changes is the direction, the hooks, the raw footage and how far the licence reaches. Prices are live from the shop.
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BasicBasic
from £140 per video
1 video, one format, organic rights only. No paid media at any spend.
View Basic -
Standard
Standard
from £210 per video
Script, 2 hooks, all three formats, 12 months on Meta, TikTok and Google.
View Standard -
Premium
Premium
from £325 per video
3 hooks, the raw footage, whitelisting, and reach across all platforms.
View Premium -
Bundle, 3 videos
Bundle, 3 videos
£549 for all three
3 Standard videos, 2 hooks on each so 6 in total, same 12 months licence.
View the bundle
Full comparison on the beauty and skincare UGC packages page. Every other category is on the UGC portfolio hub.
Questions
About this work
Every video on this page was filmed for a paying client and published. Three are named because those brands have confirmed we can name them. The others are shown by format until the same confirmation comes through, which is why they do not carry a brand.
Skincare, makeup, haircare, fragrance, body care, tools and devices, and hair services filmed on location. We do not film anything requiring a prescription or presented as treating a condition. Send the full ingredient list with your brief, because it is how we know what the creator is being exposed to.
No. We are an advertising agency and we do not manufacture, formulate, test, certify or verify any product. We patch test on the creator before filming so the person on camera is not harmed. That is not a safety assessment, a dermatological test or product testing of any kind, it produces no data you can rely on or publish, and your product's safety, testing and regulatory compliance remain entirely yours.
Premium only, and it cannot be added to a shoot after delivery. It arrives as every usable take, unedited, at original camera resolution, in the same Google Drive folder as the finished cut.
No. Skin is graded for colour only, never smoothed, blurred or reshaped, in any format including before and after. Filtered skin in a skincare advert loses the exact audience it was meant to convince.
In our High Wycombe, Buckinghamshire studio for product work, and on location for salon and services content. Products are shipped to us before filming begins. They are opened, applied and filmed with, so assume yours does not come back in saleable condition. Return is not included unless we agree it in writing before you ship.
5 working days from product receipt for Basic, 7 working days for Standard, 10 working days for Premium and 10 to 14 working days for the bundle. Files arrive as MP4 through a shared Google Drive.
Yes. Social media management UK covers posting, community management and reporting on an ongoing basis. Many beauty brands pair a content package with management so the videos keep working after delivery.
Why it works
What beauty UGC does that studio content cannot
Trust rather than aspiration
Studio photography builds aspiration and brand identity, and it does that better than creator content ever will. What it cannot do is answer the question a beauty buyer is actually asking, which is what this looks like on a real person, in real light, on an ordinary morning. Those are different jobs and the brands that do well use both, studio for awareness and creator video for the moment someone is deciding.
Why the refusals matter more than the features
Beauty audiences have been trained by a decade of over-filtered imagery to discount what they see. That is why what we will not do carries more weight than what we will. No smoothing on skin, no fabricated second frame in a before and after, and no claim that is not on your approved list. Those refusals are the product.
Hair, skin and services in one place
Three of the videos on this page are hair rather than skincare, and one is a salon rather than a product. Beauty buyers do not separate those the way a shop taxonomy does, and neither do we. If it goes on a face, a body or a head, or if it is a service someone books for one, it belongs here.
Ready to brief one? Compare the four packages, or tell us about the product and we will say which tier fits, including when the answer is the cheapest one.
Bespoke
A full range, or an ongoing beauty retainer?
Some beauty briefs do not fit a package. A whole range shot in one session, a launch with a fixed press date, a monthly creative retainer feeding an ad account, or a rebrand where every SKU needs the same treatment. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full range or collection shoots
- Launches with a fixed press date
- Monthly creative retainers for ad accounts
- Higher volume than three videos
- Ongoing content for subscription beauty boxes
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Get this for your product
Fixed prices, brief after checkout, files to your Google Drive in 5 working days from Basic.