One beauty video, on unretouched skin

What you get

Exactly what is included, and what is not

The rows that say not included matter as much as the ones that do. Ordering the wrong tier is the most expensive mistake a beauty buyer makes here, so the ceiling is published rather than discovered.

Included

What the price covers

• 1 fully edited videoFilmed with the product you send and cut to the concept in your brief.
• Your choice of length15, 30, 45 or 60 seconds, each priced separately rather than averaged into one figure.
• Your choice of ratioone of 9:16, 4:5 and 1:1, picked at checkout to match where the video is going.
• Organic usage rightsOrganic only. No paid media rights at this tier. Product page, your own channels and your email, for as long as you sell the product.
• Creator patch testingIncluded at every tier and never sold as an extra. It exists for the safety of the person on camera.
• 5 working days deliveryCounted from the day the parcel lands with us in High Wycombe, Buckinghamshire, not the day you order.

Creator safety

Why we patch test, and what it is not

Velena is the person on camera. Anything that touches skin is patch tested on her before filming, 48 hours ahead, under our internal policy. It exists so the person we put in front of a lens is not harmed.

• It is not a test of your productIt is not a safety assessment, a sensitivity study, a dermatological test or any form of product testing. It produces no data you can rely on, cite or publish, and it says nothing about whether your product is safe for anyone else. Testing and certification remain entirely yours.
• Applied to the inner forearm48 hours before the shoot, so there is time to change the plan rather than discover a problem on the day the camera is set up.
• If she reacts, we stopThe shoot halts, you are told what happened, and the brief is reworked. Telling you is a courtesy so you hold the information. It is not a finding about your formulation and must not be treated as one.
• Send the full ingredient listThe INCI list travels with the product. It takes a minute, it is how we know what she is being exposed to, and it prevents the one shoot in fifty that goes wrong.
• Cosmetics onlyAnything requiring a prescription, or presented as treating or curing a condition, is outside what we take on and outside what we are qualified to judge.
• Responsibility, stated plainlyWe are responsible for the safety of the person we film, using the information you give us. You are responsible for the product being safe, lawful and correctly tested before it reaches us. Section 15.

What a lens does to a formula

Texture is the thing photography cannot show

A flat lay tells a buyer what the packaging looks like. It cannot tell them how a cream sits, how a serum sinks, or whether a foundation goes patchy after an hour, and those are the three questions that decide the purchase.

• 1The swatch and the sink

  Product on the back of a hand, spread, then absorbed in real time. Whether it is tacky, whether it pills, whether it leaves a white cast. Filmed close and uncut, because the interesting part is the ten seconds after application rather than the moment of it.

• 2Finish, not filter

  Dewy, satin and matte look identical in a still photograph under a ring light. On video, with the head turning, they do not. That movement is the only honest way to show what finish a product actually leaves.

• 3Wear, an hour later

  Where a beauty video earns trust. The same face, later in the day, with nothing reapplied. It costs one extra setup and it answers the question the comments section always asks.

What we will not do

Skin is graded for colour, and nothing else

Smoothing a creator's face in a skincare advert is self defeating, because the product is being sold on its effect on skin and the skin has been replaced. It is also the single fastest way for an audience to stop believing a brand.

• No smoothing, blurring or reshapingNot in the edit and not in camera. Texture, pores and any redness that is there on the day stay in the frame.
• No beauty filters on the lensPhone and app filters alter skin before the footage is ever recorded, which cannot be undone later. They are off.
• Colour grading onlyWhite balance and exposure so the product reads its true shade. A foundation that photographs warmer than it is will be returned, so accuracy here is commercial rather than aesthetic.
• We say when skin is having a bad weekIf Velena's skin is reacting to something unrelated, you are told before filming and offered a new date rather than sent a video with an unexplained breakout in it.

Before you post it

Sending cosmetics, so nothing is held up

Beauty is the category where parcels cause the most delay, because a cosmetic is a regulated item in transit as well as a product on a shelf. Five lines in your brief prevent nearly all of it.

• Send it sealed and full sizeDecanted samples in unlabelled pots cannot be filmed. Half the value of a beauty video is the real packaging, the real applicator and the seal coming off on camera.
• Check the expiry and the period after openingAn item that expires during the shoot window is an item we cannot put on skin. Send stock with a comfortable margin and tell us the batch code.
• Aerosols, alcohol and nail products travel by roadMost couriers restrict them by air, which is the usual cause of a beauty parcel arriving late. Book ground shipping and allow for it in the launch date.
• The INCI list goes in the boxOr in the brief. Patch testing cannot start without it, and the clock starts when the product arrives, so a missing ingredient list costs you days rather than minutes.
• Assume it does not come backIt is opened, used and filmed with. Return is only by prior written agreement, and a used cosmetic cannot go back into saleable stock in any case.

The two things that cost the money

Raw footage and advertising rights

Beauty buyers ask about these two more than anything else on the page, so they are stated in full here rather than abbreviated into a row.

How it works

Order to delivery in four steps

1. OrderPick your length above and it goes straight to your basket. Your ratio is chosen at checkout.
2. BriefSend your order number, brief, approved claims and ingredient list through the contact page. We reply within one business day with the shipping address.
3. ShipPost the product by tracked delivery to High Wycombe, Buckinghamshire with the order number inside. Patch testing begins on arrival.
4. ReceiveYour MP4 arrives by shared Google Drive within 5 working days, ready to publish.

All packages are fixed price with no consultation required before ordering. Nothing is filmed until the brief is confirmed with you in writing.

Before you order

The terms, in plain English

The full terms and conditions govern every order. These are the seven that change what you should do next, so they are here rather than behind a link.

• We make content, we do not test productsVelena Lifestyle is an advertising agency, SIC 73110, and that is the whole of what the company does. We do not manufacture, formulate, source, test, certify or verify any product, and nothing in our process is a safety assessment, a regulatory review or claims substantiation. Responsibility for the product stays with the brand that places it on the market. Section 2.1.
• A full refund until filming startsIf we decline your brief, or you change your mind before we begin filming, you get everything back with no deduction and no fee. Once filming has begun there is no refund, because a shoot commits a real person's time and cannot be undone. Section 7.
• Some categories we decline outrightGambling, adult, cryptoasset and investment, political, tobacco and vaping, weapons, and prescription medicines. Alcohol, supplements, CBD, weight management, financial products and clinics are case by case. Tell us at enquiry rather than after paying. Section 6.
• Your product is used, not borrowedIt is opened, applied and filmed with, so assume it does not come back in saleable condition. Return is not included unless agreed in writing before you ship. We cannot accept prescription products or controlled substances.
• The claims are yoursWe script inside the approved claims list you send us and we film what is observable. You hold the evidence behind every claim, and we will flag anything that reads as a medicinal rather than a cosmetic claim before filming.
• What the licence does not allowNo resale or sub licensing to another brand, no separating Velena's image from the delivered video, and no using the content to train an artificial intelligence model or to generate a synthetic likeness. Those restrictions outlast the licence itself. Section 11.
• Send the brief within 60 daysTimelines run from the day your product reaches us, not the day you order. If a brief never arrives we send a reminder, and an order with no brief after 60 days is closed.

Questions

Before you order