One beauty video, on unretouched skin

What you get

Exactly what is included, and what is not

The rows that say not included matter as much as the ones that do, because ordering the wrong tier is the most expensive mistake a beauty buyer makes here.

Why not just generate it

A real person on camera needs no AI label

The cheap alternative is a generated face demonstrating a product it has never touched. Here is the part of that comparison that does not appear on the pricing table.

• The disclosure sits with you, not the toolMeta, TikTok and the FTC all require advertisers to disclose AI generated people, voices and lip sync, and a disclosure label measurably reduces click through rate. Filmed with a real person, none of this meets any of those definitions, so there is no label to apply and nothing a platform can reclassify later.
• In beauty it is not only a compliance pointA generated face cannot show how a formula sits on skin, because there is no skin. Texture is the one thing the category is actually bought on.
• This is not an argument against the toolsVelena spent eleven months producing content for Picsart, an AI creative platform used by well over a hundred million people a month, much of it edited inside their own product.

Creator safety

Why we patch test, and what it is not

Velena is the person on camera. Anything that touches skin is patch tested on her 48 hours before filming, so the person we put in front of a lens is not harmed.

• It is not a test of your productNot a safety assessment, a sensitivity study or a dermatological test. It produces no data you can rely on, cite or publish, and says nothing about whether your product is safe for anyone else. Testing and certification remain yours.
• If she reacts, we stopThe shoot halts, you are told, and the brief is reworked. Telling you is a courtesy so you hold the information. It is not a finding about your formulation and must not be treated as one.
• Send the full ingredient listThe INCI list travels with the product. It is how we know what she is being exposed to, patch testing cannot start without it, and anything prescription-only is outside what we take on. Section 15.

What a lens does to a formula

Texture is the thing photography cannot show

A flat lay tells a buyer what the packaging looks like. It cannot tell them how a cream sits, how a serum sinks, or whether a foundation goes patchy after an hour. Those are the three questions that decide the purchase.

• 1The swatch and the sink

  Product on the back of a hand, spread, then absorbed in real time. Whether it is tacky, whether it pills, whether it leaves a white cast. The interesting part is the ten seconds after application, not the moment of it.

• 2Finish, not filter

  Dewy, satin and matte look identical in a still photograph under a ring light. On video, with the head turning, they do not. That movement is the only honest way to show a finish.

• 3Wear, an hour later

  Where a beauty video earns trust. The same face, later in the day, nothing reapplied. One extra setup, and it answers the question the comments section always asks.

How it works

Order to delivery in four steps

1. OrderPick your length above and it goes straight to your basket. Your ratio is chosen at checkout.
2. BriefSend your order number, brief, approved claims and ingredient list through the contact page. We reply within one business day with the shipping address.
3. ShipPost the product by tracked delivery to High Wycombe, Buckinghamshire with the order number inside. Patch testing begins on arrival.
4. ReceiveYour MP4 arrives by shared Google Drive within 5 working days, ready to publish.

Ordering from outside the UK

How this works if your product ships from abroad

We work with beauty brands worldwide, and this range needs the real product in shot, so something has to travel. This is what an overseas buyer needs before ordering rather than after.

• The clock starts on arrival, not on orderSend it by any tracked international service to our High Wycombe, Buckinghamshire address. The working days quoted run from the day it reaches us, so add your own transit time when you plan around a launch date.
• Mark it a commercial sample and pay duty at your endWe cannot clear a package held at customs, and one held long enough delays the shoot rather than the invoice. Cosmetics must meet UK import rules before posting.
• Aerosols, alcohol and nail products travel by roadMost couriers restrict them by air, the usual reason a beauty parcel arrives late. Book ground shipping and allow for it.
• Sealed, full size and in dateDecanted samples in unlabelled pots cannot be filmed, and an item expiring during the shoot window cannot go on skin. Assume it does not come back: it is opened, used and filmed with.
• What you are chargedPrices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.

The two things that decide the tier

Raw footage and advertising rights

Before you order

The terms, in plain English

The full terms and conditions govern every order. These five change what you should do next.

• We make content, we do not test productsVelena Lifestyle is an advertising agency, SIC 73110. We do not manufacture, formulate, test, certify or verify any product, and nothing in our process is a safety assessment, a regulatory review or claims substantiation. Responsibility for the product stays with the brand that places it on the market. Section 2.1.
• Nothing is filmed until the brief is agreedWe confirm the brief and your approved claims with you before anything is recorded, and from Standard up you approve the script as well. What happens to an order that does not go ahead is set out in Section 7.
• Some categories we decline outrightGambling, adult, cryptoasset, political, tobacco and vaping, weapons and prescription medicines. Alcohol, supplements, CBD, weight management, financial products and clinics are case by case. Tell us at enquiry rather than after paying. Section 6.
• The claims are yoursWe script inside the approved claims list you send us and we film what is observable. You hold the evidence behind every claim, and we flag anything that reads as a medicinal rather than a cosmetic claim before filming.
• What the licence does not allowNo resale or sub licensing to another brand, no separating Velena's image from the delivered video, and no using the content to train an artificial intelligence model or to generate a synthetic likeness. Those restrictions outlast the licence itself. Section 11.

Questions

Before you order