Best valueBeauty and Skincare UGC
Three angles, one session, so the skin and the light actually match
3 Standard tier videos at one fixed price, 6 in total hook variations, all three ratios each, and a 12 month paid media licence across all three. Velena films and edits all three in one sitting, and spent eleven months making content for Picsart, an AI creative platform used by well over a hundred million people.
★★★★★ 5.0 on Google from 10 reviews
Add the bundle to your basket
Right tier if you want three angles tested against each other rather than one video judged on its own. If you need the raw files or a result shown over time, order Premium individually. Prices are in pounds sterling and no VAT is added. Nothing is filmed until all three scripts are agreed.
What you get
Exactly what is included, and what is not
The bundle is 3 Standard tier videos, not three Premium ones. That is what makes the price work, and it is stated here rather than at delivery.
| Item | Detail |
|---|---|
| Videos | 3, briefed separately. Each can be a different concept or product. |
| Length | 30 seconds each. Other lengths are ordered individually from Standard. |
| Formats | all three per video: 9:16, 4:5 and 1:1. Nine files in total. |
| Script | One per video, written from three briefs inside your approved claims. |
| Hook variations | 6 in total, meaning 2 on each video. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. On all three videos. |
| Ad platforms | Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. |
| Licence term | 12 months from delivery on each video. |
| Creator patch testing | Included, 48 hours before the session. One test covers the set when the products are one range. |
| Retouching | None, at any tier. Skin is graded for colour only. |
| Raw footage | Not included. Source files sit on Premium. |
| Before and after | Not at this tier. It needs two sessions, which is Premium. |
| Currency and VAT | Prices are in pounds sterling and no VAT is added. |
| Revisions | 1 full round per video, so a re-edit on one does not spend the allowance on the others. |
| Delivery | 10 to 14 working days from product receipt, all three together. |
Why not just generate it
A real person on camera needs no AI label
Volume is where generated video is cheapest, so this is the comparison a three video order meets first.
- The disclosure sits with you, not the toolMeta, TikTok and the FTC all require advertisers to disclose AI generated people, voices and lip sync, and the label measurably reduces click through rate. All three are filmed with a real person, so none of this applies.
- Volume is not the reason to buy thisThree is the floor for a real test, not a bulk discount. What a batch buys is attempts, and the same face across all three is what makes it read as one person rather than three commissions.
- This is not an argument against the toolsVelena spent eleven months producing content for Picsart, much of it edited inside their own product.
Why three
A beauty purchase has three moments, and one video cannot hold them
A single creative has to pick which moment it serves and abandon the other two. The useful way to plan the set is to give each video a moment rather than a format.
- 1Discovery, the routine
The product inside a real morning or evening, doing an ordinary job. Broad reach, low intent, and the video most likely to be watched to the end because nothing in it asks for anything.
- 2Scepticism, the honest review
Texture, scent, how it wears through a day, and what it is not for. Where a beauty buyer decides whether to believe the brand at all, and the video most brands skip because it involves conceding something.
- 3Decision, the demonstration
Application in close up on unretouched skin, with the finish visible and the price already known. Strongest on retargeting, where the viewer has met the product and is looking for a reason to stop deliberating.
A starting point rather than a fixed menu. Brief any three angles you want tested.
One parcel, one session
Where the saving actually comes from
The bundle is not a discount applied to three orders. It is three videos that cost less because they happen once, which is also what the format asks of you.
- Consistency you cannot fake laterSame session, same light, same skin on the same day. Three videos shot weeks apart never quite match, and it shows the moment they run beside each other in one ad set.
- One shipment, one patch testOne tracked parcel, one arrival date, one clock. Products from a single range are tested together 48 hours before the session. Unrelated formulas from different brands may need testing separately, and we tell you when the brief arrives.
- Send enough, from one batchA single jar carried across all three will look used by the third, and shade and texture drift between production runs, so a second unit should come from the same batch.
- Released across the launch, not on day oneEverything arrives together, so two can be held back and spaced across the first fortnight rather than spent in an afternoon.
How it works
Order to delivery in four steps
- OrderAdd the bundle above. One payment, no length selection needed.
- Three briefsSend your order number, three briefs, approved claims and the ingredient list through the contact page. We reply within one business day and confirm all three scripts before filming.
- ShipOne parcel covers all three. Post by tracked delivery to High Wycombe, Buckinghamshire with the order number inside.
- ReceiveThree videos, 6 in total hooks and every ratio arrive together within 10 to 14 working days.
Ordering from outside the UK
How this works if your product ships from abroad
We work with beauty brands worldwide, and this range needs the real product in shot. This is what an overseas buyer needs before ordering.
- The clock starts on arrival, not on orderSend by any tracked international service to our High Wycombe, Buckinghamshire address. The working days quoted run from the day it reaches us.
- Mark it a commercial sample, pay duty at your endWe cannot clear a package held at customs. Cosmetics must meet UK import rules before posting.
- Aerosols, alcohol and nail products travel by roadMost couriers restrict them by air, the usual reason a parcel arrives late.
- One parcel is the pointThree separate orders mean three shipments and three sets of duty. Send everything the three briefs need together, sealed, full size and in date.
- What you are chargedPrices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
The two things that decide the tier
Raw footage and platform reach
The bundle carries Standard tier rights on all three, so the two things it leaves out are the two Standard leaves out.
Raw footage
Three finished cuts and six hooks. The unedited takes are not included on any of the three and cannot be added afterwards.
- No unedited takes on any of the three
- No re-cutting into fresh adverts later
- Included on Premium, ordered individually
- Decide before filming, not afterwards
Advertising rights
Organic use on your own channels plus paid media rights for 12 months from delivery. Applied to each of the three from the day the set is delivered.
- Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube
- Any spend, any number of campaigns
- Not the platforms outside those, which sit on Premium
Before you order
The terms, in plain English
The full terms and conditions govern every order. These five change what you do next.
- We make content, we do not test productsVelena Lifestyle is an advertising agency, SIC 73110. We do not manufacture, formulate, test or certify any product, and nothing in our process is a safety assessment, a regulatory review or claims substantiation. Responsibility for the product stays with the brand that places it on the market. Section 2.1.
- Nothing is filmed until all three scripts are agreedThe bundle is one order rather than three, so all three briefs and scripts are confirmed in writing before the session is booked. What happens to an order that does not go ahead is set out in Section 7.
- Some categories we decline outrightGambling, adult, cryptoasset, political, tobacco and vaping, weapons and prescription medicines. Alcohol, supplements, CBD, weight management, financial products and clinics are case by case. Tell us at enquiry rather than after paying. Section 6.
- The claims are yoursYou hold the evidence behind every claim and you are the advertiser if one is challenged. Every one of the three is scripted inside your approved wording, so the compliance position does not change between them.
- What the licence does not allowNo resale or sub licensing to another brand, no separating Velena's image from the delivered video, and no using the content to train an AI model or generate a synthetic likeness. Those restrictions outlast the licence. Section 11.
Compare
The other beauty packages
Same creator on every tier. What changes is the script, the hooks, the reach of the licence and whether the raw footage comes with it.
-
Basic -
StandardStandard
from £210 per video
Script, 2 hooks, all three formats, 12 months on Meta, TikTok and Google
View Standard -
PremiumPremium
from £325 per video
3 hooks, raw footage, before and after, whitelisting, all platforms
View Premium
All four on the packages page, finished work on the beauty UGC portfolio, other categories on the UGC portfolio hub.
Featured UGC portfolio
Beauty first, then the rest of the range
Every category is on the UGC portfolio hub.
Bespoke
A full range, or an ongoing beauty retainer?
Some beauty briefs do not fit a package: a whole range in one session, a launch with a fixed press date, or a monthly retainer feeding an ad account. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full range or collection shoots
- Launches with a fixed press date
- Monthly retainers for ad accounts
- Higher volume than three videos
- Subscription beauty boxes
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
One team, from the first brief to the last hand off

Velena Nikolova
Co-Founder and Creative Director
Velena leads the filming and the edit, so the idea and the execution never pass between strangers. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.

Dragos Nistor
Co-Founder and Business Strategist
Dragos runs the brief, the schedule and the delivery, and is on camera for couple and male led work. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
No. Three angles on one hero product is the most common use and the one the bundle is built around, but three products from the same range works equally well, as does one product briefed for three different audiences.
The bundle is three 30 second videos, the length most beauty brands run. If you need a 15, 45 or 60 second cut, order that one from Standard rather than inside the bundle, so nothing has to be quoted.
No. The bundle is three Standard tier videos. Raw footage sits on Premium with all platforms reach and whitelisting, ordered individually.
No. A before and after needs two sessions under matched conditions and a stated timeframe, which is Premium. The bundle is filmed in one session, which is where its saving comes from. Within it we can cover routine, problem to solution and honest review angles.
No. Velena is a real person and she is on camera and behind it on all three. There is no AI disclosure label to apply under Meta, TikTok or FTC rules, and no platform can reclassify the creative later. She has produced content for Picsart, an AI creative platform, so this is not a position against the tools.
Yes. All three are filmed in one session, so all three scripts are confirmed before it is booked. You can release them across the launch window afterwards at whatever pace suits.
Why it works
The bundle in practice
What three tells you that one cannot
A single video produces a number with nothing to compare it against. Three produce a ranking, and a ranking is what tells you where to spend next. Brands that order three usually discover something they were not testing for: that the honest review outperforms the demonstration, or that the product they were least confident about is the one people wanted to see.
Six hooks is the part people underestimate
Three videos gives you three angles. Two openings on each gives you 6 in total, and in beauty the opening decides whether an angle gets a fair test at all. A weak hook buries a strong argument, and with one opening per video you never learn that is what happened.
Undecided between three videos and one? Describe the range and the launch and you will be told which is the better spend, including when it is the cheaper one.
Three angles, 6 in total hooks, one fixed price
Add the bundle at the top of the page and send us three briefs.







