Three beauty videos, briefed separately, filmed in one session

What you get

Exactly what is included, and what is not

The bundle is 3 Standard tier videos, not three Premium ones. That is what makes the price work and it is stated here rather than discovered at delivery.

Included

What the price covers

• 3 fully edited videosBriefed separately, so each is a genuinely different concept rather than three cuts of one idea.
• A script for eachThree scripts from three briefs, each written inside your cleared wording and confirmed before filming.
• 6 in total hook variationsTwo openings per video, so you can test at hook level as well as at concept level.
• all three ratios per videoNine files in total, ready for every placement without a re-edit.
• a 12 month paid media licence across the setMeta, TikTok and Google, at any spend, on all three videos.
• 1 full round per videoEach video carries its own, rather than one allowance shared across the set.

The two things that cost the money

Raw footage and platform reach

The bundle carries Standard tier rights on all three videos, so the licence term is the full 12 months and the two things it leaves out are the two Standard leaves out.

Why three

A beauty purchase has three moments, and one video cannot hold them

A single creative has to pick which moment it serves and live with abandoning the other two. Three videos do not have to choose, and the most useful way to plan the set is to give each one a moment rather than a format.

• 1Discovery, the routine

  The product inside a real morning or evening, doing an ordinary job. Broad reach, low intent, and the video most likely to be watched to the end because nothing in it is asking for anything.

• 2Scepticism, the honest review

  Texture, scent, how it wears through a day, and what it is not for. This is where a beauty buyer decides whether to believe the brand at all, and it is the video most brands skip because it involves conceding something.

• 3Decision, the demonstration

  Application in close up on unretouched skin, with the finish visible and the price already known. Strongest at the bottom of the funnel and on retargeting, where the viewer has met the product before and is looking for a reason to stop deliberating.

These three are a starting point rather than a fixed menu. Brief any three angles you want tested.

One routine, or one product

What three videos let you sell that one cannot

Skincare and makeup are bought in combinations. That is a structural advantage of the category and a single video is the wrong shape to use it.

• The hero, then what goes with itOne video on the product people already come for, two on what sits either side of it in the routine. The basket value question and the acquisition question get answered in the same order.
• Three products, or three arguments for oneThree products tell you which one is worth filming again. Three angles on one hero tell you which argument sells it. Ranges built around a single star usually want the second.
• Consistency you cannot fake laterSame session, same light, same skin on the same day. Three videos shot weeks apart never quite match, and it shows the moment they run beside each other in one ad set.
• Released across the launch, not on day oneEverything arrives together, so two can be held back and spaced across the first fortnight rather than spending the whole launch in an afternoon.

One parcel, one test

Where the saving actually comes from

The bundle is not a discount applied to three orders. It is three videos that cost less to make because they happen once, and that is worth understanding because it is also what the format asks of you.

• One shipment covers the setOne tracked parcel, one arrival date, one clock. Three separate orders mean three parcels, three arrivals and three separate delivery windows.
• One patch test, when it is one rangeProducts from a single range and a single brand are tested together 48 hours before the session. Unrelated formulas from different brands may need testing separately, which we will tell you when the brief arrives.
• Send enough productThree shoots consume noticeably more than one. If the same jar has to carry all three videos it will look used by the third, so send fresh stock or a second unit from the same batch.
• Same batch, pleaseShade and texture can drift between production runs. Filming three videos from two batches introduces a difference that nobody will be able to explain later.

Timing the set

Beauty is bought on a cycle, so plan three against it

A skincare product is repurchased roughly when it runs out, and that rhythm is far more predictable than in most categories. Three creatives can be pointed at three points on that cycle instead of all being spent on acquisition.

• One for the first purchaseCold audience, broad reach, the routine video. It carries the launch and does the work of introducing the product to people who have never heard of the brand.
• One for the deliberationRetargeting, for the viewer who visited and left. The honest review earns its keep here, because the objection has already formed and something has to answer it.
• One for the repurchaseSix to eight weeks after the first order, aimed at existing customers, and the cheapest revenue in the account. Almost nobody films for this moment and it is usually the one with the best return.
• Seasonality still appliesSun care, hydration and gifting all move at fixed points in the year. Say which season the set is for and the styling will match it rather than dating the footage by accident.

How it works

Order to delivery in four steps

1. OrderAdd the bundle above. One payment, no length selection needed.
2. Three briefsSend your order number, three briefs, approved claims and the ingredient list through the contact page. We reply within one business day and confirm all three scripts before filming.
3. ShipOne parcel covers all three videos. Post by tracked delivery to High Wycombe, Buckinghamshire with the order number inside.
4. ReceiveThree videos, 6 in total hooks and every ratio arrive together within 10 to 14 working days.

All packages are fixed price with no consultation required before ordering. Nothing is filmed until all three briefs are confirmed with you in writing.

Before you order

The terms, in plain English

The full terms and conditions govern every order. These are the seven that change what you should do next, so they are here rather than behind a link.

• We make content, we do not test productsVelena Lifestyle is an advertising agency, SIC 73110, and that is the whole of what the company does. We do not manufacture, formulate, source, test, certify or verify any product, and nothing in our process is a safety assessment, a regulatory review or claims substantiation. Responsibility for the product stays with the brand that places it on the market. Section 2.1.
• A full refund until filming startsIf we decline your brief, or you change your mind before we begin filming, you get everything back with no deduction and no fee. Once filming has begun there is no refund, because a shoot commits a real person's time and cannot be undone. Section 7.
• Some categories we decline outrightGambling, adult, cryptoasset and investment, political, tobacco and vaping, weapons, and prescription medicines. Alcohol, supplements, CBD, weight management, financial products and clinics are case by case. Tell us at enquiry rather than after paying. Section 6.
• Your product is used, not borrowedIt is opened, applied and filmed with, so assume it does not come back in saleable condition. Return is not included unless agreed in writing before you ship. We cannot accept prescription products or controlled substances.
• The claims are yoursWe script inside the approved claims list you send us and we film what is observable. You hold the evidence behind every claim, and we will flag anything that reads as a medicinal rather than a cosmetic claim before filming.
• What the licence does not allowNo resale or sub licensing to another brand, no separating Velena's image from the delivered video, and no using the content to train an artificial intelligence model or to generate a synthetic likeness. Those restrictions outlast the licence itself. Section 11.
• Send the brief within 60 daysTimelines run from the day your product reaches us, not the day you order. If a brief never arrives we send a reminder, and an order with no brief after 60 days is closed.

Questions

Before you order