Social media management and content creation
Scale Plan, video led social for £1,499
Sixteen posts a month weighted to video, 12 Reels and 4 static, plus stories three times a week, one UGC video a month produced in house, and full community management six days a week. For brands where social is a real sales channel and someone needs to be in the inbox.
★★★★★ Rated 5.0 on Google
What you get
Exactly what is included, and what is not
The rows that say not included are as important as the ones that do. You should know the ceiling of a plan before you buy it, not after.
| Deliverable | Detail |
|---|---|
| Posts | 16 per month: 12 Reels and 4 static posts. |
| Platforms | 3. |
| Stories | 3 per week. |
| UGC video | 1 per month, produced in house. |
| Community management | Full community management, Monday to Saturday. We reply on your behalf in your voice. |
| Reporting | Monthly report. |
| Paid ads | Not included on this plan. Managed ad spend is on Elite. |
| Calls | Optional monthly strategy call. Direct WhatsApp and email access, replies within one business day. |
Included
What the fee covers
- 12 Reels a monthThe bulk of the plan. Short form video shot and edited in house, three a week.
- 4 static postsThe detail, the offers and the proof that video cannot carry alone.
- Stories 3 times a weekThe day to day presence between posts, planned rather than improvised.
- 1 UGC video a monthCreator style video in the format that converts on paid and organic alike.
- Full community managementMonday to Saturday. We reply to comments and DMs in your brand voice.
- Monthly reportingWhat happened, what it means and what changes next month.
How it works
Four steps, then it runs
- Tell us about the brandA short call or a form. What you sell, who buys it, and which platforms matter.
- We build the calendarA month planned around your products, your season and your offers, not filler.
- You approveEvery post comes to you before it publishes. Nothing goes live without your sign off.
- We publish and reportContent goes out on schedule and the numbers come back in plain language.
All plans run rolling monthly with two months notice. There are no setup fees. Nothing publishes on your accounts until you have approved it.
Compare
The other plans
Every plan runs rolling monthly with two months notice and no setup fees. The only thing that changes is volume, video weighting and how much of your inbox we cover.
Small Business- Seed
- Grow
- Elite
All five side by side on the social media management hub.
Bespoke
None of these quite fit?
Some businesses do not sit neatly on a ladder. A multi-site operator, a seasonal brand that needs everything in eight weeks, a launch with a hard date, a franchise with fifteen locations and one brand guideline. If that sounds like you, we build the scope around the work rather than pushing you into the nearest plan.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed monthly figure. Quotes can also be requested at [email protected].
- Multi-site and franchise rollouts
- Launch campaigns with a fixed date
- Seasonal peaks, then a quieter retainer
- Higher volume than 20 posts a month
- Platforms outside the standard five
Client reviews
What clients say, word for word
"Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively."
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0."Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more."
Darrell Johnston, Owner of No Escape London and Purgatory Bar. Google review, 5.0.Every review is reproduced word for word from a public Google review. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena leads the creative. She is a lifestyle creator with 13,000 Instagram followers and has been featured in Women's Health. She shoots, edits and art directs every piece of content that goes out. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos runs strategy, reporting and the commercial side. He was named a LinkedIn Top Entrepreneurship Voice in 2024 and writes to an audience of 25,000. See the case studies.
Questions
Before you buy
No. Managed paid ads sit on Elite, which includes £500 of monthly ad spend with a 15 percent fee on anything above. Scale is a video led organic plan with full community management.
We reply to comments and DMs on your behalf, in your brand voice, Monday to Saturday. Anything needing a decision from you gets escalated rather than guessed at. Elite runs the same cover seven days a week.
It is creator style video, filmed to feel native rather than like an advert. Most clients use it as a Reel then reuse it in paid or on a product page. If you need more than one a month, Elite includes three.
Velena directs, shoots and edits the video in house. That is three a week, which is why the plan is priced where it is.
On-site content days are included on Elite, one per quarter. On Scale they can be quoted separately at a day rate.
Rolling monthly with two months notice. No setup fees and no minimum term beyond that notice period.
Why it works
Scale in practice
The tier where social starts paying for itself
Scale exists for a specific moment: when the account is generating enquiries and nobody is answering them fast enough. Twelve Reels a month gives you reach, but the part that changes revenue is having someone in the inbox six days a week replying in your voice. Most brands discover the bottleneck was never content volume, it was response time.
Why the mix flips to video
At four static and twelve Reels the ratio inverts deliberately. Static posts still do a job, carrying offers, detail and proof, but they are the supporting cast. Three Reels a week plus stories three times a week is enough presence that your audience stops needing to remember you exist, which is the point at which social becomes a channel rather than a chore.
What the UGC video adds that a Reel does not
A Reel is made to perform organically. A UGC video is made to feel like a recommendation, which is why it also works as paid creative and on a product page. One a month gives you a library over a year, and most clients find the UGC outlives the campaign it was shot for.
If you are not sure this is the right tier, tell us about the business and we will say so plainly, including if the answer is a cheaper plan. The full ladder is on the social media management hub, and standalone creator video is available from the UGC packages without a management plan.
Scale, £1,499 per month
Tell us what the brand needs and which platforms matter. We will confirm the calendar and start the first month.