UGC paid ads creatives
A three creative batch, nine openings, one brief
Three conversion built ads with full creative direction, 3 openings on every one, every ratio, and a 12 month paid media licence on all three. The smallest batch that teaches you anything.
★★★★★ 5.0 on Google from 10 reviews
Add the bundle to your basket
Nothing is filmed until the three concepts are agreed as a set. If one creative done properly is what you need, Standard is the right buy and we will say so if you ask.
What you get
What is included, and what is not
The rows that say not included carry this page. Rights are set at the point of sale and cannot be upgraded once a video has been delivered, so the licence row is the one to read first.
| Item | Detail |
|---|---|
| Creatives | 3, each a distinct concept rather than three cuts of one idea. |
| Length | Thirty seconds each by default. Upgrade any of them to a longer cut on request, invoiced at the single video rate for that length. |
| Creative direction | Full, across all three, with the concepts agreed as a set. |
| Hook variations | 3 per video, nine across the batch. More per video than Standard gives. |
| Ad structures | A mix across the batch: problem to solution, testimonial style and demonstration, or three you specify. |
| Who is on camera | Velena, a named creator with a public profile. No synthetic avatar, no voice clone, no stock actor. |
| Formats | All of them per video, 9:16, 4:5 and 1:1. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Raw footage | Not included. Camera files sit on Premium and on the larger packs. |
| Creator whitelisting | Not at this tier. It sits on Premium. |
| Revisions | Included, 1 full round per video. |
| Product | You post it once, to our address in High Wycombe, Buckinghamshire. |
| Delivery | Within 10 to 14 working days of receipt, all three delivered together. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- Three concepts from one briefOne shipment, one briefing round, three finished creatives. The learning happens once, which is the entire reason this costs less than buying three singles.
- Nine openings across the batchEnough to separate which argument works from which way of saying it, which is the distinction that moves cost per acquisition.
- Full direction on eachNot one directed video and two offcuts. Every one gets its own structure and its own openings.
- The same rights across the setNo tier inside the batch where one video is licensed differently from the other two, so nothing expires on a different date.
- Every ratio on every videoEvery placement covered on every concept without a second export request.
- One claims check across all threeA single pass over the scripts, so nothing is said in the third video that the first was not allowed to say.
Before anything else
We sell two batches of three, and they are not the same purchase
- This batch buys depthFull creative direction across all three and a full revision round on each, and it is the cheaper of the two. What it costs you is time: the schedule is the longer one.
- The Starter Pack buys speedSame three videos, same nine openings, same rights, delivered on our fastest turnaround because the slot is held for it. What it costs you is a minor revision instead of a full round, and slightly more money. It is on the Ad Creative Production Starter Pack page.
- In one lineIf the deadline matters more than the second look, buy the Starter Pack. If you would rather have the direction and a full revision and you have the time, buy this.
- Neither is the better productThey answer different constraints, and a page that pretended otherwise would be selling you the one that suits us rather than the one that suits the campaign.
The two things that decide the tier
Raw footage and advertising rights
These are the two questions that arrive in almost every paid ads enquiry, so they are answered in full here rather than as a row in a table.
Advertising rights
Organic use on your own channels plus paid media rights for 12 months from delivery. The term is identical on all three, so nothing in the set expires on a different date from the rest.
- Meta, meaning Facebook and Instagram
- TikTok, organic placements and Spark ads
- Google, including YouTube
- The same term on every video in the set
Raw footage and whitelisting
Finished exports across all three, run from accounts you control. Statics and raw files never appear anywhere on this range at any tier.
- No unedited camera files
- No creator whitelisting
- No static creatives, on any tier here
- The Performance Pack carries all three
How it works
Order to delivery in four steps
- OrderAdd the batch above and it goes straight to your basket. No length selection needed.
- BriefSend the order number, the audience, any existing ad performance data and your approved claims through the contact page. We reply within one business day.
- Agree the setWe propose the three concepts and all nine openings and send them for approval together rather than one at a time.
- ReceiveThree videos, nine openings and every ratio arrive together, so a test can be launched properly rather than staggered.
Send the product as a customer would receive it, and send a unit you are content to lose, because it is used on camera and does not come back in saleable condition. Sending from outside the UK is routine. Post it as a commercial sample with a low declared value, allow for customs, and the working days quoted start the day it lands rather than the day you order.
Compare
The other three packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Basic- Standard
- Premium
The full side by side sits on the paid ads packages page, and finished work sits on the paid ads creatives portfolio. Every other category is in the main shop.
Bespoke
A whole testing programme, or an ongoing creative retainer?
Some paid briefs do not fit a package. A launch that needs six creatives in a fortnight, a monthly retainer feeding an ad account, hook variations at volume, or the same creative cut for several markets. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Launch batches with a fixed date
- Monthly creative retainers for ad accounts
- Hook variations at volume
- Several markets from one shoot
- Higher volume than three videos
Client reviews
What clients say, word for word
“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”
Alex, Newmiuz. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who is in the advert
Velena Nikolova
Co-Founder and Creative Director
Velena writes, appears in and edits every creative, so the person on camera is a named creator with a public profile rather than a stock actor or a synthetic avatar. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos takes the brief, checks the claims list before a word is scripted, and sends the finished files back. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Depth against speed. Both give three videos and nine openings with the same rights. This batch includes full creative direction and a full revision round per video and costs slightly less. The Starter Pack delivers far faster with a minor revision. Neither is better; they answer different constraints.
No. Three angles on one product is the commonest use and the one this is built around, but three products from the same range works, as does one product briefed for three audiences.
All three run to thirty seconds by default, which is where most paid social spend sits. Upgrade any of them to a longer cut on request and we quote the difference before filming.
No. Camera files sit on Premium on this range, and on the larger packs. They cannot be added after delivery.
The expensive part is understanding the product and the audience, and that happens once across the batch rather than three times. You also get three openings per video here against two on a single.
Yes. Organic use on your own channels plus paid media rights for 12 months from delivery. There is no tier inside the batch where one video is licensed differently from the other two.
Delivery runs to 10 to 14 working days from the day the product lands. They are delivered as a set so a test can be launched properly rather than staggered.
In practice
What to do with three
How to brief three that are actually different
Aim for three different arguments rather than three variations of one: how it is used, what problem it removes, and what it is honestly like. If two of your briefs could be swapped without changing a word of the script, they are one brief and you have wasted a third of the batch.
What to do with the results
Run all nine, give each enough budget to leave the learning phase, and judge on the metric the account is optimising for rather than on views. Then order a fresh set against the winner rather than repeating the same angles. Testing only compounds if the next round starts from what the last one taught you.
When to buy the packs instead
If you want statics for retargeting, or the raw footage so your buyer can keep cutting, neither appears anywhere on this range. Both start at the Performance Pack, which is a better purchase than two of these. Velena writes, appears in and edits all three herself, and her own work has been featured in Women's Health. See the paid ads creatives portfolio.
Three concepts, nine openings, one fixed price
Add the batch above and send us the three angles straight after.