Performance PackAd creative production
Twelve creatives, and the footage to keep making more
6 video ads and 6 statics from one filming session, with 3 per video, 18 in total hooks to test. The raw camera files come with it, so your media buyer keeps cutting after we have delivered. Filmed with a real person on camera, which is why none of it needs an AI disclosure label.
★★★★★ 5.0 on Google from 10 reviews
One fixed price, whole batch
Added to your basket. View basket or keep reading below.
Is this the right pack for youBuilt for accounts running roughly £5,000 a month or more in paid media. Not a condition of ordering, just the point where the batch pays for itself. Testing paid creative for the first time? The Starter Pack is the better buy and we would rather say so here.
One payment for the whole batch. Nothing is filmed until the scripts are approved.
What you get
Exactly what is included, and what is not
The first pack that includes statics, scripts written by us and the raw footage. Those three together are what turn a creative buy into a testing programme, and the rows that say not included matter as much as the ones that do.
| Item | Detail |
|---|---|
| Video ads | 6, a mix of 15 and 30 seconds. |
| Hook variations | 3 per video, 18 in total. |
| Static ad creatives | 6, built for Meta feed and retargeting. Included from this pack upwards and nowhere else on the site. |
| Script and direction | Written by Velena, after using the product, and approved by you before filming. |
| Who is on camera | Velena, a named creator with a public profile. No synthetic avatar, no voice clone, no stock actor. |
| Formats | all four 9:16, 4:5, 1:1 and 16:9. |
| Raw footage | Included. Original camera files, unedited, delivered with the finished exports. |
| Paid media rights | a 12 month paid media licence across all platforms, at any spend. |
| Creative strategy | Not included at this pack. The angle set is planned in advance from Full Campaign upwards. |
| Revisions | 1 full round per asset, on all twelve deliverables. |
| Delivery | 7 working days from product receipt. |
| Your product | Shipped to our High Wycombe, Buckinghamshire address by tracked post. |
Why not just generate it
A real person on camera needs no AI label
The question every advertiser is asking in 2026, answered plainly rather than avoided.
Nothing here needs disclosing
Meta, TikTok and the FTC now all require advertisers to disclose AI generated people, voices and lip sync in ad creative. That label sits in your approval process, not with the tool that made the file.
- Filmed with a real person, so no definition applies
- No disclosure step to add to your workflow
- Nothing a platform can later reclassify
- Not a synthetic avatar, and never will be
A creator who knows the tools
Velena produced content for Picsart across an eleven month partnership, editing much of it inside their own AI creative platform. The distinction that matters is not whether AI touched the workflow.
- Eleven months on an AI creative platform
- Content that generated millions of views
- The person in the advert is real, and that is the point
- Never a claim that the tools do not work
Included
What the price covers
- Twelve finished creatives from one shootThe expensive part of any batch is understanding the product, and that happens once here rather than twelve times.
- 3 per video, 18 in totalThree openings on every video, enough to test problem, outcome and objection across the whole batch rather than guessing which one lands.
- Statics for feed and retargetingBuilt from the same shoot, so the visual language matches while the format changes.
- Scripts written by VelenaShe uses the product first, then writes to the clearest argument rather than a feature list. You approve every script before anything is filmed.
- Raw footage, and it is the real value hereOriginal camera files with the finished exports, so the batch keeps producing after we have delivered.
- a 12 month paid media licenceAcross all platforms, at any spend, from the date of delivery.
How it works
Order to delivery in four steps
- OrderOne payment, whole batch. No consultation needed before ordering.
- BriefSend your order number, product details, audience and approved claims through the contact page. Include what has and has not worked in the account already, because we write to that rather than starting cold. We reply within one business day.
- Scripts approvedWe use the product, write the scripts and every hook, and send them for sign off. Nothing is filmed against an unapproved script.
- ReceiveVideos, hooks, statics, all four ratios and the raw footage arrive together within 7 working days of product receipt.
Ordering from outside the UK
How this works if your product ships from abroad
We work with brands worldwide and most of what we sell needs nothing posted at all. This range is the exception, because the video is filmed with your actual product in shot.
- Send it by any tracked international serviceTo our High Wycombe, Buckinghamshire address. The working days quoted start the day it arrives with us, not the day you order, so add your own transit time when you plan around a launch date.
- Mark the parcel as a commercial sampleAnd pay any duty at your end. We cannot clear a package held at customs, and one held long enough delays the shoot rather than the invoice.
- Send a unit you are content to loseThe product is used on camera and does not come back in saleable condition.
- Prices are in pounds sterlingIf you are outside the UK your card issuer sets the exchange rate, and VAT treatment depends on where your business is registered, which we confirm before invoicing rather than guessing.
Before you order
The terms, in plain English
The full terms and conditions govern every order. These six change what you should do next.
- We make the creative, we do not run the accountVelena Lifestyle is an advertising agency, SIC 73110. We produce the assets. Where they run, to whom, at what budget and with what targeting is yours as the advertiser, and so is responsibility for the advert as published. Section 16.
- Nothing is committed until filming startsIf we decline your brief, or you change your mind before we begin filming, the order is unwound in full and you owe nothing. Once filming has begun it is not, because the shoot has happened. Section 7.
- The claims are yoursWe script from your approved claims list and film what is observable. You hold the evidence behind every claim, and we flag anything that reads as a medicinal rather than a cosmetic claim before filming. Section 15.
- What the licence never allowsNo resale or sub licensing to another brand, a marketplace or a reseller, and no using the content to train an artificial intelligence model or generate a synthetic likeness. Those restrictions outlast the licence term and cover the raw footage too. Section 11.
- Some categories we declineGambling, adult, cryptoasset, political, tobacco and vaping, weapons and prescription medicines outright. Alcohol, supplements, CBD, weight management and financial products case by case. Section 6.
- Platform decisions are not oursA platform can reject, restrict or remove an advert for reasons nobody controls. We produce to the CAP Code and the platform rules as we understand them, and we help you read a rejection at no charge, but the outcome sits with you.
Compare
The other packs
Three packs, one axis: how much creative volume your media buyer needs to test with. Every pack carries the same 12 months licence.
Starter PackStarter Pack
£650 fixed
3 video ads, 3 per video, 9 in total, all formats. The fastest batch we make, 5 working days.
View the Starter Pack
Full Campaign PackFull Campaign Pack
£2,100 fixed
12 videos and 12 statics, plus a planned angle set.
View the Full Campaign Pack
Buying a single video rather than a batch? That is the UGC paid ads creatives range, priced per video by length, with the work on the paid ads portfolio.
Bespoke
Bigger than this pack, or an ongoing retainer?
Some campaign briefs run past the largest pack. A launch needing creative in several markets, a monthly retainer feeding an ad account continuously, a product range where every SKU needs its own batch, or a volume of statics beyond twelve. When that is the shape of it we scope the work rather than pushing you into the nearest pack.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- More than twelve videos in one batch
- Several markets from one production
- Monthly creative retainers for ad accounts
- Static creative at volume
- Agency work for a client campaign
Client reviews
What clients say, word for word
“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue

Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.

Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
No. Meta, TikTok and the FTC require disclosure when an advert uses an AI generated person, voice or lip sync. Every video in this pack is filmed with a real person on camera, so none of those definitions applies and there is no label to add to your approval process.
Image creatives built from the same shoot, sized for Meta feed and retargeting. Retargeting audiences have usually seen the video already, so what converts them is a reminder rather than another film. Statics are included from this pack upwards and nowhere else on the site.
Yes. Original camera files, unedited, delivered alongside the finished exports. Your media buyer can recut them into new variations for as long as you sell the product. Raw footage cannot be added to a shoot after delivery, so it is a decision made before filming.
Velena, after using the product. You send the value proposition, the audience and anything your legal team will not accept, we write every script and hook, and you approve them before anything is filmed.
Yes, by any tracked international service to our High Wycombe, Buckinghamshire address. The quoted working days start on arrival rather than on order, so add your own transit time. Mark the parcel as a commercial sample and settle any duty at your end, because a package held at customs delays the shoot.
a 12 month paid media licence across all platforms, at any spend, from the date of delivery. Organic use on channels you own continues afterwards. The licence never includes resale or sub licensing to another brand.
Buy this one if your media buyer can realistically test six creatives a month. The Full Campaign Pack doubles everything and adds a planned angle set, and it earns its price when there is enough spend behind it to run that many variations properly.
7 working days from the day your product reaches our High Wycombe, Buckinghamshire address. That is two days longer than the Starter Pack, because the scripts and hooks are written and approved before filming.
Why it works
The Performance Pack in practice
How many ad creatives do you need to find a winner?
More than one. Paid platforms optimise by comparison, so an ad set with a single creative gives the algorithm nothing to choose between. Twelve assets with three openings on every video is enough for the platform to find the combination that works, which is usually not the one anybody predicted at the briefing.
Why the statics matter more than they sound
Most brands buy video and then discover their retargeting is running the same film to people who already watched it. Statics from the same shoot change the format while keeping the visual language, and cost almost nothing extra because the shoot has already happened.
The raw footage is a second pack you did not pay for
A media buyer with the source files can cut four or five more variations from these six videos. That is the real economics of this pack: the price buys twelve assets and the ability to make more of them without another production.
Not sure which pack fits? Tell us about the product and the account and we will name it, including when the answer is the cheaper one. If you want an ongoing channel rather than a batch, that is social media management UK.
Twelve creatives, and the footage to make more
One fixed price for the batch. Scripts approved before anything is filmed, and a real person in every frame.






