UGC paid ads creatives
One ad creative, cut hook first, organic use only
One fully edited creator ad built to the structure paid social rewards, in the length you choose, within 5 working days of the product arriving. Organic rights, so this is the tier for your own channels rather than an ad account.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Nothing is filmed until the brief and your approved claims are confirmed. Read the rights row before you order: this is the one tier here that cannot run behind spend, and Standard is the correct order if an ad account is the destination.
What you get
What is included, and what is not
The rows that say not included carry this page. Rights are set at the point of sale and cannot be upgraded once a video has been delivered, so the licence row is the one to read first.
| Item | Detail |
|---|---|
| Creatives | 1, filmed with your product. |
| Length | Your choice of 15, 30, 45 or 60 seconds, each priced separately. |
| Structure | Hook first. The problem opens the video, the product resolves it, and the call to action closes it. |
| Who is on camera | Velena, a named creator with a public profile. No synthetic avatar, no voice clone, no stock actor. |
| Formats | Just one of them: 9:16, 4:5 or 1:1, chosen at checkout. |
| Script | Not included. You set the hook and the message. Written scripting starts at Standard. |
| Hook variations | Not included, which is the whole point of the tier above. |
| Usage rights | Organic only. No paid media rights at this tier. |
| Paid advertising | Not included at this tier, at any spend. Available from Standard. |
| Raw footage | Not included. Camera files sit on Premium. |
| Claims check | Included on every tier. We read what you have asked us to say against what you can evidence. |
| Revisions | Included, 1 minor round. |
| Product | You post it to our address in High Wycombe, Buckinghamshire. |
| Delivery | Within 5 working days of receipt, through a shared Google Drive. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- One fully edited creativeFilmed with your product and cut hook first, so the argument lands in the opening frames rather than the closing ones.
- Your choice of lengthFour lengths, priced separately rather than averaged into one figure that suits us and not you.
- Your direction, executed properlyYou set the hook and the message. That is what keeps this tier where it is on price.
- One format, your pickVertical for Reels and TikTok, four by five for feed, or square for a product page and marketplace listings.
- Organic rights with no end dateYour product page, your own channels and your email, for as long as you sell the product.
- A claims read before anything is filmedEvery tier. We say so if a line will not survive being spoken on camera by somebody who has to mean it.
The honest limit of this tier
Organic rights on a page called paid ads creatives
- It cannot run behind spend, at any budgetThat is unusual to say on this page and it is exactly why it is said here rather than discovered by an ad account rejection. Rights are set at the point of sale.
- Rights cannot be upgraded after deliveryOnce a video exists, the licence it was sold under is the licence it has. There is no retrospective purchase, on this range or any other.
- So what is it actually forSeeing what creator ad content looks like with your product in it before committing a testing budget, and for the product page and organic feed afterwards.
- And when it is the wrong buyIf Meta or TikTok is the destination, this is the most expensive mistake available on the page. We would rather lose the cheaper order than have you find out at launch.
The two things that decide the tier
Raw footage and advertising rights
These are the two questions that arrive in almost every paid ads enquiry, so they are answered in full here rather than as a row in a table.
Advertising rights
Organic only. No paid media rights at this tier. Use across the channels you own, for as long as the product is on sale.
- Your product page, website and email
- Your own Instagram, TikTok and Facebook
- Your own marketplace and app store listings
- No paid placement anywhere, at any spend
How it works
Order to delivery in four steps
- OrderPick a length above and it goes to your basket. No consultation needed before you buy.
- BriefSend the order number, the hook you want used and your approved claims through the contact page. We reply within one business day.
- ShipPost the product tracked, with the order number inside.
- ReceiveYour finished file arrives by shared Google Drive, ready to publish organically.
Send the product as a customer would receive it, and send a unit you are content to lose, because it is used on camera and does not come back in saleable condition. Sending from outside the UK is routine. Post it as a commercial sample with a low declared value, allow for customs, and the working days quoted start the day it lands rather than the day you order.
Compare
The other three packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Standard- Premium
- Bundle, 3 videos
Bundle, 3 videos
£620 for three
Three reveals from one parcel, paid rights on all
View Bundle, 3 videos
The full side by side sits on the paid ads packages page, and finished work sits on the paid ads creatives portfolio. Every other category is in the main shop.
Bespoke
A whole testing programme, or an ongoing creative retainer?
Some paid briefs do not fit a package. A launch that needs six creatives in a fortnight, a monthly retainer feeding an ad account, hook variations at volume, or the same creative cut for several markets. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Launch batches with a fixed date
- Monthly creative retainers for ad accounts
- Hook variations at volume
- Several markets from one shoot
- Higher volume than three videos
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”
Alex, Newmiuz. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who is in the advert
Velena Nikolova
Co-Founder and Creative Director
Velena writes, appears in and edits every creative, so the person on camera is a named creator with a public profile rather than a stock actor or a synthetic avatar. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos takes the brief, checks the claims list before a word is scripted, and sends the finished files back. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
No, and it is the single most important line on this page. Organic only. No paid media rights at this tier. For placements behind spend choose Standard, which carries a 12 month paid media licence.
Structure. An ad creative states the problem in the opening frames, shows the product as the resolution, and ends on a call to action. A standard UGC video can take its time. Everything on this range is cut the first way.
Yes. You send the hook and the message and we execute it. From Standard we write the script and give you 2 openings to test against each other.
Fifteen and thirty seconds carry most of the spend, and thirty is the most ordered. Longer cuts give room for a demonstration or a testimonial structure, which suits considered purchases and higher price points.
Only ones you have cleared. We script from your approved claims list and film what is observable. We will not invent an outcome, and we flag any wording that reads as a medicinal rather than a cosmetic claim before filming.
Velena, a named creator with a public account. No synthetic avatar, no voice clone and no stock actor on any tier, which is also why nothing here needs an AI disclosure label in your approval process.
Delivery is counted from the day the product reaches us, not the day you order, because nothing can be filmed before it arrives.
In practice
Where a single organic creative earns its place
Why the rights matter more here than anywhere else on the site
In every other category organic rights are simply narrower. In this one they are close to a contradiction, because the category exists to feed ad accounts. This tier is here for the brand that wants to see the format with its own product in it before committing a budget.
What a good ad brief contains
The problem your customer has, the one thing that changes when they buy, the objection that stops them, and your approved claims. Four lines. A brief that lists features produces a video that lists features, and feature lists do not convert cold traffic.
Why one creative is a small test
It tells you whether the format suits your product. It cannot tell you which argument works, because there is nothing to compare it against. Velena writes, appears in and edits every creative, and her own work has been featured in Women's Health. See finished work on the paid ads creatives portfolio and the full ladder on the paid ads packages page, or tell us about the product.
One creative, one fixed price, one honest look at the format
Pick a length above and it goes straight to your basket. Brief us and post the product the same week.