UGC paid ads creatives
An ad creative with the raw footage and whitelisting
Full creative direction, 3 hook variations, every ratio, the raw camera files, creator whitelisting, and a 12 month paid media licence reaching all platforms rather than three.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Nothing is filmed until you approve the concept and all three openings. If nobody on your side will open the raw files and you are not running whitelisted, Standard is the correct order and we would rather say so here.
What you get
What is included, and what is not
The rows that say not included carry this page. Rights are set at the point of sale and cannot be upgraded once a video has been delivered, so the licence row is the one to read first.
| Item | Detail |
|---|---|
| Creatives | 1, with the concept developed end to end. |
| Length | Your choice of 15, 30, 45 or 60 seconds, each priced separately. |
| Creative direction | Full. We choose the angle, write the script and build all three openings rather than executing a brief line by line. |
| Hook variations | 3, enough to test problem, outcome and objection rather than two of the three. |
| Who is on camera | Velena, a named creator with a public profile. No synthetic avatar, no voice clone, no stock actor. |
| Formats | All of them, 9:16, 4:5 and 1:1. |
| Raw footage | Included, and only at this tier on this range. Every usable take, unedited, at original resolution. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Platform reach | Reaches all platforms, including Pinterest, Snapchat, programmatic and connected TV. |
| Creator whitelisting | Included on request, as a Spark Ad on TikTok and a Partnership Ad on Meta. |
| Onward licensing | Not included at any tier. Licensing Velena on to a separate brand is a different agreement, priced separately. |
| Revisions | Included, 2 full rounds. |
| Product | You post it to our address in High Wycombe, Buckinghamshire. |
| Delivery | Within 10 working days of receipt, raw footage at the same time. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- Full creative directionWe pick the angle rather than executing yours, which is the part that separates a creative that tests well from one that merely looks fine.
- Three openings on one conceptA paid funnel fails in three places: the problem is not recognised, the outcome is not believed, or an objection was never answered. Three openings lets you test one against each.
- The raw camera filesUnedited takes at original resolution, delivered with the finished cut, so your buyer builds more creatives without another shoot.
- Reach beyond the main three platformsPinterest, Snapchat, programmatic and connected TV are inside the licence at this tier and no other on the range.
- Creator whitelistingRun the advert from a creator handle rather than your brand account, which is what makes creator content behave differently from a brand ad.
- Two revision passesTwice the allowance of the tiers below, because a creative carrying a testing programme should be right rather than merely delivered.
The step up
Four reasons to be here, and the licence term is not one of them
- The term is identical to StandardBoth carry the same period, so anybody selling you this tier on length alone is selling you something you already have. These four are the actual difference.
- Raw footage, and it is the real valueOne shoot becomes four or five creatives in the hands of a media buyer who will open the files. If nobody will, this tier is paying for something that never gets used.
- Whitelisting changes what the ad isThe same words from a brand account are a claim. From the creator who said them, they stay a recommendation, and cold audiences discount the first far faster than the second.
- Reach across every platform, not threePinterest, Snapchat, programmatic and connected TV sit inside this licence. On the tier below they do not, whatever the term says.
The two things that decide the tier
Raw footage and advertising rights
These are the two questions that arrive in almost every paid ads enquiry, so they are answered in full here rather than as a row in a table.
Raw footage
Every usable take, unedited, at original camera resolution, in the same folder as the finished cut. It cannot be added after delivery.
- Recut into new variations yourself
- Pull stills for static placements
- Reuse across campaigns without refilming
- Cannot be bought retrospectively
The licence, and its edge
Organic use on your own channels plus paid media rights for 12 months from delivery. It reaches all platforms, and whitelisting is inside it. Onward licensing is not, at this or any tier.
- Pinterest, Snapchat, programmatic, connected TV
- Spark Ads on TikTok, Partnership Ads on Meta
- Organic on your own channels continues afterwards
- No onward licensing of Velena to another brand
How it works
Order to delivery in four steps
- OrderPick a length above and it goes to your basket.
- BriefSend the order number, the audience, the ad account data, your approved claims and any brand guidelines through the contact page. We reply within one business day.
- Approve the conceptWe develop the angle, write the script and all three openings, and send them for sign off before filming.
- ReceiveFinished cut, three openings, every ratio and the raw footage arrive together, with whitelisting access granted on request.
Send the product as a customer would receive it, and send a unit you are content to lose, because it is used on camera and does not come back in saleable condition. Sending from outside the UK is routine. Post it as a commercial sample with a low declared value, allow for customs, and the working days quoted start the day it lands rather than the day you order.
Compare
The other three packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Basic- Standard
- Bundle, 3 videos
Bundle, 3 videos
£620 for three
Three reveals from one parcel, paid rights on all
View Bundle, 3 videos
The full side by side sits on the paid ads packages page, and finished work sits on the paid ads creatives portfolio. Every other category is in the main shop.
Bespoke
A whole testing programme, or an ongoing creative retainer?
Some paid briefs do not fit a package. A launch that needs six creatives in a fortnight, a monthly retainer feeding an ad account, hook variations at volume, or the same creative cut for several markets. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Launch batches with a fixed date
- Monthly creative retainers for ad accounts
- Hook variations at volume
- Several markets from one shoot
- Higher volume than three videos
Client reviews
What clients say, word for word
“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”
Alex, Newmiuz. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who is in the advert
Velena Nikolova
Co-Founder and Creative Director
Velena writes, appears in and edits every creative, so the person on camera is a named creator with a public profile rather than a stock actor or a synthetic avatar. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos takes the brief, checks the claims list before a word is scripted, and sends the finished files back. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Four reasons, and the term is not one. The raw footage so you can recut in house, a third opening to test, creator whitelisting, and reach across all platforms rather than three. If none of those applies, Standard is the correct order.
Every usable take, unedited, at original camera resolution, delivered with the finished cut. Your media buyer can cut new variations from it for as long as you sell the product. It cannot be added after delivery.
The advert runs through Velena's creator handle rather than your brand account, so it reads as a person rather than a company. We grant your ad account partnership access, you control the spend, and access can be withdrawn at any time.
No. It covers your own advertising. It never covers reselling or sub licensing the content to another brand, a marketplace or a reseller, on any tier, because the footage is of a real person. Whitelisting is a different thing and is included here.
Two full passes, against one at Standard. A creative carrying a testing programme should be right, and two rounds is what that takes.
Different jobs. One gives you source files and three openings from a single idea. Three Standards give you three ideas with two openings each. Testing angles means buying volume; scaling one that already works means buying this.
Delivery runs to 10 working days from the day the product arrives, covering concept development, script and opening approval, filming and the edit.
In practice
Who this tier is actually for
Two kinds of buyer, and nobody else
Accounts with somebody whose job is paid acquisition, and brands running whitelisted creator ads. If neither is true you are paying for two things you will not use, and the tier below does the same job for less.
Why three openings rather than two
Two tell you which of two ideas wins. Three let you test the three ways a paid funnel actually leaks, which turns a creative buy into a piece of research you can act on next quarter.
Where the licence stops, and why
Everything inside the term is yours to run as you like across every platform. Onward licensing is excluded on every tier because the footage is of a real person, and selling her performance to a third party is not something a product page can grant on her behalf. Velena has held a creator retainer with Picsart and appears in every video she cuts. Tell us who will open the files, or see the paid ads creatives portfolio.
Direction, three openings, raw footage, every platform
Pick a length above and it goes straight to your basket. The concept comes back for approval before anything is filmed.