UGC paid ads creatives
A scripted ad creative with two openings to test
One scripted creator ad with 2 hook variations, every aspect ratio, and a 12 month paid media licence across Meta, TikTok and Google. The tier most brands running paid social actually need.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Nothing is filmed until you approve the script, so no claim is made on camera your team has not read. Only ever going on a product page? Basic does that job for less.
What you get
What is included, and what is not
The rows that say not included carry this page. Rights are set at the point of sale and cannot be upgraded once a video has been delivered, so the licence row is the one to read first.
| Item | Detail |
|---|---|
| Creatives | 1, filmed with your product, cut hook first. |
| Length | Your choice of 15, 30, 45 or 60 seconds, each priced separately. |
| Script | Included. Written from your approved claims and confirmed before filming. |
| Hook variations | 2, the same body with two different openings for testing. |
| Who is on camera | Velena, a named creator with a public profile. No synthetic avatar, no voice clone, no stock actor. |
| Formats | All of them, 9:16, 4:5 and 1:1, cut from the same shoot. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Paid advertising | Included across Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. |
| Raw footage | Not included. Camera files sit on Premium. |
| Creator whitelisting | Not at this tier. Running the ad from a creator handle sits on Premium. |
| Onward licensing | Not included at any tier. Licensing Velena on to a separate brand is a different agreement, priced separately. |
| Claims check | Included. Every performance figure in the script comes back to you for evidence before it is spoken. |
| Revisions | Included, 1 full round. |
| Product | You post it to our address in High Wycombe, Buckinghamshire. |
| Delivery | Within 7 working days of receipt, through a shared Google Drive. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- A script written for youBuilt around the problem your customer has rather than the features your product lists, and approved before anything is filmed.
- Two openings on one bodyRun both in one ad set and let the data decide, which is the cheapest useful test available in paid social.
- Every aspect ratioOne order covers Reels, feed and square placements without a second export request.
- Paid media rights with a stated termOn the three platforms that carry most paid social spend, written down rather than left as a vague permission.
- A claims read before filmingWe check the script against what you can evidence and say so if a line worries us.
- A full revision roundA proper pass against the delivered cut, not a caption change.
Why the script earns its place
A creative without a written opening is a video with an advert attached
- The first second is what the platform is testingNot the product, not the edit. Paid social decides in the opening frames whether the rest is watched, so the opening is the part worth writing down and worth testing.
- Two openings test positioning, not creativeOne creative tells you people watched. Two openings on the same body tells you whether your market responds to the problem or to the outcome, and that answer outlives the video.
- Approved before anything is spokenYou read the script and both openings while the shoot is still hypothetical, which is what makes a revision about polish rather than about a claim your legal team will not accept.
- Claims are checked, not assumedEvery performance figure comes back to you for evidence before it is filmed. That is cheaper than a rejected ad and far cheaper than a substantiation request.
The two things that decide the tier
Raw footage and advertising rights
These are the two questions that arrive in almost every paid ads enquiry, so they are answered in full here rather than as a row in a table.
Advertising rights
Organic use on your own channels plus paid media rights for 12 months from delivery. Written down as a term with an end date, which is where most creator agreements come apart months after delivery.
- Meta, meaning Facebook and Instagram
- TikTok, organic placements and Spark ads
- Google, including YouTube
- Organic on your own channels continues afterwards
Raw footage and whitelisting
Finished exports only, run from accounts you control. Recutting in house and running the ad from a creator handle are both a tier up.
- No unedited camera files
- No creator whitelisting
- No onward licensing, on any tier
- Two openings give you the testing variations instead
How it works
Order to delivery in four steps
- OrderPick a length above and it goes to your basket, with no call first.
- BriefSend the order number, the audience, your approved claims and any existing ad data through the contact page. We reply within one business day.
- Approve the scriptWe write the wording and both openings, flag every claim needing evidence, and send it for sign off before filming.
- ReceiveEvery ratio and both openings arrive together once the edit is signed off.
Send the product as a customer would receive it, and send a unit you are content to lose, because it is used on camera and does not come back in saleable condition. Sending from outside the UK is routine. Post it as a commercial sample with a low declared value, allow for customs, and the working days quoted start the day it lands rather than the day you order.
Compare
The other three packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Basic- Premium
- Bundle, 3 videos
Bundle, 3 videos
£620 for three
Three reveals from one parcel, paid rights on all
View Bundle, 3 videos
The full side by side sits on the paid ads packages page, and finished work sits on the paid ads creatives portfolio. Every other category is in the main shop.
Bespoke
A whole testing programme, or an ongoing creative retainer?
Some paid briefs do not fit a package. A launch that needs six creatives in a fortnight, a monthly retainer feeding an ad account, hook variations at volume, or the same creative cut for several markets. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Launch batches with a fixed date
- Monthly creative retainers for ad accounts
- Hook variations at volume
- Several markets from one shoot
- Higher volume than three videos
Client reviews
What clients say, word for word
“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”
Alex, Newmiuz. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who is in the advert
Velena Nikolova
Co-Founder and Creative Director
Velena writes, appears in and edits every creative, so the person on camera is a named creator with a public profile rather than a stock actor or a synthetic avatar. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos takes the brief, checks the claims list before a word is scripted, and sends the finished files back. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Three things, and one is decisive. Standard licenses the creative for paid media where Basic is organic only and cannot run as an advert at all. It also adds a written script and 2 openings, and delivers all three ratios rather than one.
The same video with a different opening. The body stays, the first few seconds change. One creative gives you no comparison, so you learn nothing from it. Two in one ad set tells you which framing your market responds to.
Paid placements across Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. Organic use on your own channels plus paid media rights for 12 months from delivery.
No. Standard delivers finished exports in every ratio plus both openings. Camera files sit on Premium, which is the tier for teams that recut in house.
A bundle, almost always. Three singles cost more than the three video bundle or the Starter Pack, and both include three openings per video against two here. Buy singles when you genuinely want one creative.
Velena, from your approved claims list. You send the audience, the offer and anything legal will not accept, and you approve the script and both openings before filming.
Organic use on channels you own continues. The paid term can be extended, quoted against what you are actually running rather than charged as a flat renewal.
In practice
Why most paid accounts land on this tier
What the two openings are really testing
Not the creative, the positioning. If a problem led opening beats an outcome led one, that is a fact about your market rather than about this video, and it should shape everything you commission afterwards.
Why a stated term matters
A creative that works gets run until it stops working, which is usually longer than anybody expected at the briefing. A licence with an end date written on it means nobody has to guess in month nine whether the ad is still permitted.
When a single creative is the wrong purchase
If you are launching, or the account burns through creative every fortnight, one video will not last long enough to matter. Velena has produced creator video on retainer for Picsart. See the work on the paid ads creatives portfolio or send us the account.
Script, two openings, every ratio, paid rights
Pick a length above and it goes straight to your basket. You read every claim before it is filmed.