Hospitality content, hotels
Hotel content that books, every month
A monthly visit with an overnight stay producing eight Reels, Stories, social stills and captions, so your channels always match the season a guest is booking into.
★★★★★ 5.0 on Google from 10 reviews
Book this package
Added to your basket. View basket or keep looking below.
Fixed price, published. After purchase we agree dates through the contact page before anything is booked.
What you get
Exactly what is included, and what is not
Everything below is what the package delivers. Anything not listed is not in it, which is stated here rather than discovered after the shoot.
| Item | Detail |
|---|---|
| Visits | 1 per month, with a 1 night stay for two on a full board basis. |
| Reels | 8 per month. |
| Social stills | 10 per month. |
| Stories pack | Each month. |
| Caption pack | 8 captions each month. |
| Performance review | Monthly. |
| Travel | Covered by the property. |
| Advertising rights | Meta, TikTok and Google, every month. |
| Delivery | Priority, 5 to 7 working days after each visit. |
| Commercial | Rolling monthly, 2 months notice, no setup fee. |
Included
What the price covers
- Eight Reels every monthTwo a week, produced against what is actually happening at the property this month.
- A monthly visit with a one night stayBoth creators, full board, travel covered by the property.
- A Stories pack and eight captionsWhere offers, availability and last minute rooms belong.
- Paid media rights on everythingMeta, TikTok and Google, included every month.
- Priority deliveryFive to seven working days after each visit, ahead of one off bookings.
- A monthly performance reviewWhat worked, what did not and what to film next visit.
The two things worth reading twice
What you get to keep, and where you can run it
Hospitality content is commissioned once and used for a year, so both of these matter more here than in a product shoot.
B-roll pack
Unedited footage from the visit, handed over for your own team to use. Not a selects reel, the usable material.
- Yours to cut into new posts whenever you like
- Delivered with the finished edits
- Useful for stories, ads and the website
- Yours to keep and reuse indefinitely
Where you can run it
Paid media on Meta, TikTok and Google as well as everything you own. Included on this package rather than sold as an upgrade.
- Meta, TikTok and Google advertising
- Your own channels and website
- Booking engine and email
- No separate licence fee
Why hotels need this more than they think
Occupancy is seasonal, so content should be
A property filmed in July is selling a summer that does not exist in November. Rooms, light, menus, decoration and the reason somebody would come all change across a year, and a single annual shoot can only ever be right for one quarter of it.
- The offer changes and the content should followMidweek rates, seasonal packages, spa offers and event nights all need their own content, and none of it exists in last summer's footage.
- Light in December is not light in JuneThe same room shot six months apart is two different rooms. Monthly visits mean your feed always matches the season a guest is booking into.
- Eight a month is two a weekWhich is a sustainable posting rate for a property rather than a campaign burst that runs out in March.
- One visit a month keeps the property familiarWe learn the building, the staff and what works, so each visit starts further along than the last one did.
How it works
Booking to delivery in four steps
- SubscribeAdd the retainer above. Rolling monthly, first payment at checkout.
- Set the rhythmSend your order number through the contact page and we agree a standing monthly window around your occupancy.
- We visit monthlyOne night for two on full board, filming what is current. Travel covered by the property.
- Receive and reviewContent within five to seven working days, plus a monthly review of what performed.
Compare
The other hospitality packages
Two creators on every shoot, filmed on your property, fixed prices published. What changes is how long we stay and how much comes back.
Hotel- Hotel
- Hotel
- Restaurant
- Restaurant
- Restaurant
Everything together on the hospitality packages page, and finished work on the hotels and restaurants portfolio.
Bespoke
A group, a launch, or something not on this list?
Some hospitality briefs do not fit a package. A group with several properties, an opening with a fixed press date, a wedding or events season, or a property outside the usual travel radius. When that is the shape of it we scope the work rather than pushing you into the nearest package.
Quotes are prepared individually. Send us the property, the dates and what you need it for, and we come back with scope and a fixed figure. Quotes can also be requested at [email protected].
- Multi property groups
- Openings with a fixed press date
- Weddings and events seasons
- Longer stays than three nights
- Properties outside the UK
Client reviews
What clients say, word for word
"Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more."
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0."Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively."
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0."Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future."
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who arrives
Both of us, on every hospitality shoot
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video. Three years of brand content, 13,000 Instagram followers and a direct feature in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles scheduling, the shot plan and delivery, and appears on camera for couple and dining content. Named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies.
Questions
Before you book
Four quarterly visits would cost more across a year and leave three month gaps where the content ages. The retainer produces ninety six Reels a year against forty eight, with a review each month.
A one night stay for two on full board, and travel to the property. Everything else is in the price.
It is rolling monthly with two months notice, so it can be wound down. Most properties keep it running through quiet months because that is when the offers need promoting hardest.
No. The point is the opposite. Each visit follows the season, the current offer and whatever the review said performed last month.
Yes, every month, on Meta, TikTok and Google, with no separate licence fee.
Ask through the contact page. Groups are quoted individually rather than bought as multiples of this.
Two months, the same as our social media management plans.
Why it works
Monthly Retainer in practice
The annual shoot problem
Most hotels commission content once a year, usually in summer because that is when the property looks best. The result is a feed that is selling July in every month of the year, to guests who are booking November. A monthly rhythm fixes that at a lower annual cost than two large shoots.
What familiarity is worth
By the third visit we know the building, which rooms take light when, which staff are comfortable on camera and what the general manager actually wants promoted. A one off shoot spends its first three hours learning all of that. A retainer never spends them again.
Where to start if you have not filmed the property properly
Take Stay and Create first for the evergreen foundation, then move to the retainer to keep it current. That order produces a stronger library faster than starting with monthly visits alone.
Not sure this is the right package? Tell us about the property and we will say plainly which one fits, including when the answer is a cheaper one. Everything together on the hospitality packages page.
One visit a month, eight Reels, rolling
Rolling monthly, two months notice, no setup fee.