Your feed shows this week's menu, not last spring's shoot

What you get

Every month, in full, and what is not in it

This is a subscription, so the list below is what arrives every single month rather than once at the start.

Included

What the monthly price actually covers

• Two visits rather than oneThe whole point. A dish that went on the menu on the fourth should not be filmed on the first, and one visit a month guarantees that it is.
• 6 Reels a monthFilmed against what is actually on that week: the special, the new supplier, the season, the thing your staff keep being asked about.
• 10 stills and a Stories packThe material that fills the days between Reels, which is where most restaurant feeds go quiet and then go dead.
• 10 captions a monthWritten to that month's footage, so posting is scheduling rather than creating.
• A monthly performance reviewShort and specific. What performed, what did not, what we film next. A one off shoot has no mechanism for learning anything.
• The advertising licence, every monthEach month's files carry a 12 month paid media licence on Meta, TikTok and Google, included rather than sold back to you.

Why a retainer

The case for this, made honestly

Buying two Menu Spotlight sessions instead would give you more Reels for more money. Volume is not the argument, so here is the argument.

• 01Currency, which nothing else buys

  A special filmed the week it goes on is worth more than a hero dish filmed in March and posted in July. Two visits a month is a freshness decision rather than a volume one.

• 02Four things a session does not include

  The Stories pack, the captions, the advertising licence and the monthly review. On a one off session you get the Reels and the footage, and the rest is yours to build.

• 03Two dates already in the diary

  The difference between a content plan and an intention is whether it is booked. Standing slots mean nobody has to decide to do this again next month.

• 04It compounds, which a burst cannot

  Six months of consistent posting behaves differently in an algorithm and in a customer's memory than the same volume arriving twice a year.

Real people, real service

Nobody in your content is generated

Meta, TikTok and the FTC now require AI generated people to be labelled, and a labelled ad measurably underperforms an unlabelled one. On a monthly package feeding both a feed and an ad account, that compounds too.

• Your room, your staff, your dishesFilmed twice a month as they actually are. There is nothing to disclose because there is nothing generated.
• We are not against the toolsVelena edited inside Picsart's own product for eleven months. The question is what a diner trusts, and a real room is the thing they trust.
• Faces stay on your policySet the rule once at the start and it holds for every visit, for staff and for guests.

The two things worth reading twice

What you keep, and where you are allowed to run it

Hospitality content gets commissioned once and used for a year, so both of these matter more here than on a product shoot.

How it works

From subscribing to a monthly rhythm

1. SubscribeAdd the retainer above. Rolling monthly, first payment at checkout.
2. Set the rhythmSend your order number through the contact page and we agree two standing slots a month around your quiet hours.
3. We visit twiceWe are on site for up to 3 hours per visit, filming whatever is current. You cover a meal for each of us.
4. Receive and reviewContent within 5 working days of each visit, plus a monthly review of what performed.

Terms in plain English

What you are agreeing to, without the legal register

A subscription is a longer relationship than a shoot, so these are the clauses that actually govern it, written the way we would say them across a table.

• No minimum term beyond the month you are inThe commercial position is this: Rolling monthly, 2 months notice, no setup fees. That notice period is the same as our social media management plans, so a filming schedule can be wound down rather than stopped mid month.
• Two slots, agreed in advanceDates are set in writing each month. A missed visit is rescheduled inside the same month wherever your diary allows it.
• Access and permission are yours to giveYou confirm you can allow filming in the spaces we agree, including any landlord or centre management permission.
• Staff and guests appear on your policy, not oursSet the rule once and it holds for every visit.
• The advertising licence has a term, the organic use does notPaid media runs for the period stated above on each month's content. Organic use on everything you own has no end date.
• We will turn work downIf a retainer is not the right shape for your venue we say so before taking a first payment, and that includes telling you a cheaper one off package is the better buy. Nothing is filmed until the two slots are agreed.
• The rest is on the terms pagePayment, licensing and liability are set out in full on the terms and conditions. Read those rather than a summary of them.

Questions

Before you subscribe