Hospitality content, restaurants
Restaurant content that sells, every month
Two visits a month producing six Reels, Stories, social stills and captions, so your feed reflects this week's menu rather than last season's shoot.
★★★★★ 5.0 on Google from 10 reviews
Book this package
Added to your basket. View basket or keep looking below.
Fixed price, published. After purchase we agree dates through the contact page before anything is booked.
What you get
Exactly what is included, and what is not
Everything below is what the package delivers. Anything not listed is not in it, which is stated here rather than discovered after the shoot.
| Item | Detail |
|---|---|
| Visits | 2 per month, 2 to 3 hours each. |
| Reels | 6 per month. |
| Social stills | 10 per month. |
| Stories pack | Each month. |
| Caption pack | 10 captions each month. |
| Performance review | Monthly. What worked, what did not, what to film next. |
| Meals | Covered by the restaurant during sessions. |
| Advertising rights | Meta, TikTok and Google, every month. |
| Delivery | Priority, 5 working days per visit. |
| Commercial | Rolling monthly, 2 months notice, no setup fee. |
Included
What the price covers
- Ten Reels every monthAt two or three posts a week that is your whole feed, produced rather than scraped together.
- Two visits rather than oneWhich is what keeps content current. A menu that changed on the fourth should not be filmed on the first.
- A Stories pack and ten captionsSo posting is scheduling rather than creating.
- Paid media rights on everythingMeta, TikTok and Google, included every month.
- Priority deliveryFive working days per visit, ahead of one off bookings.
- A monthly performance reviewWhat worked, what did not and what to film next. The part that turns content into a plan.
The two things worth reading twice
What you get to keep, and where you can run it
Hospitality content is commissioned once and used for a year, so both of these matter more here than in a product shoot.
B-roll pack
Unedited footage from the visit, handed over for your own team to use. Not a selects reel, the usable material.
- Yours to cut into new posts whenever you like
- Delivered with the finished edits
- Useful for stories, ads and the website
- Yours to keep and reuse indefinitely
Where you can run it
Paid media on Meta, TikTok and Google as well as everything you own. Included on this package rather than sold as an upgrade.
- Meta, TikTok and Google advertising
- Your own channels and website
- Booking engine and email
- No separate licence fee
Why a retainer beats a shoot
A menu changes, a shoot does not
The problem with commissioning one big content day is not the content, it is the calendar. Three months later the specials have changed, the seasonal menu has landed and the footage is of dishes you no longer serve.
- Two visits keeps it currentA special filmed the week it goes on is worth more than a hero dish filmed in March and posted in July.
- The performance review closes the loopEvery month we look at what actually performed and film more of that. A one off shoot has no mechanism for learning anything.
- Ten a month is a real posting rateTwo or three a week without repeating, which is roughly what a restaurant needs to stay visible rather than to run a campaign.
- It costs less per Reel than booking sessionsTwo Menu Spotlight sessions would give you twelve Reels for more than this. The retainer is cheaper per piece and includes paid rights, Stories, captions and the review.
How it works
Booking to delivery in four steps
- SubscribeAdd the retainer above. Rolling monthly, first payment at checkout.
- Set the rhythmSend your order number through the contact page and we agree two standing slots a month around your quiet hours.
- We visit twiceTwo to three hours each time, filming whatever is current. You cover our meals during sessions.
- Receive and reviewContent within five working days of each visit, plus a monthly review of what performed.
Compare
The other hospitality packages
Two creators on every shoot, filmed on your property, fixed prices published. What changes is how long we stay and how much comes back.
Hotel- Hotel
- Hotel
- Restaurant
- Restaurant
- Hotel
Everything together on the hospitality packages page, and finished work on the hotels and restaurants portfolio.
Bespoke
A group, a launch, or something not on this list?
Some hospitality briefs do not fit a package. A group with several properties, an opening with a fixed press date, a wedding or events season, or a property outside the usual travel radius. When that is the shape of it we scope the work rather than pushing you into the nearest package.
Quotes are prepared individually. Send us the property, the dates and what you need it for, and we come back with scope and a fixed figure. Quotes can also be requested at [email protected].
- Multi property groups
- Openings with a fixed press date
- Weddings and events seasons
- Longer stays than three nights
- Properties outside the UK
Client reviews
What clients say, word for word
"Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more."
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0."Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively."
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0."Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future."
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who arrives
Both of us, on every hospitality shoot
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video. Three years of brand content, 13,000 Instagram followers and a direct feature in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles scheduling, the shot plan and delivery, and appears on camera for couple and dining content. Named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies.
Questions
Before you book
Two Menu Spotlight sessions a month would cost more than this retainer and return twelve Reels with organic rights only. The retainer includes ten Reels, Stories, captions, paid rights and a monthly review.
It is a rolling monthly subscription, so it can be paused or ended with two months notice. Skipping a single month usually means rescheduling rather than cancelling, so ask first.
Then this is the right product and a one off shoot is the wrong one. Two visits a month is designed for exactly that.
No. Most restaurants space them, one early in the month and one mid, so the feed stays current rather than arriving in bursts.
What performed, what did not, and what to film next visit. Short and specific rather than a dashboard.
Yes, every month, on Meta, TikTok and Google. There is no separate licence fee.
Two months, the same as our social media management plans.
Why it works
Monthly Retainer in practice
Why restaurants are the strongest case for a retainer
Almost nothing else changes as often. A menu, a special, a season and a supplier all move within a quarter, and content filmed against any of them has a short life. Two visits a month is not a volume decision, it is a freshness one.
The compounding part
One shoot gives you a burst. A retainer gives you a feed, and a feed that has been consistent for six months behaves differently in the algorithm and in a customer's memory than one that posts in bursts. That is the part that does not show up in a per Reel comparison.
When to start with a Content Day instead
If you have never had the restaurant filmed properly, a Content Day first gives you a foundation of evergreen material, and the retainer then keeps it current. Doing it the other way round works but takes longer to look substantial.
Not sure this is the right package? Tell us about the property and we will say plainly which one fits, including when the answer is a cheaper one. Everything together on the hospitality packages page.
Two visits a month, ten Reels, rolling
Rolling monthly, two months notice, no setup fee.